Download PDF

Merima Rovčanin (Ćoralić)

Marketing and Sales Proffesional


Business - oriented professional with an economic background and degree in Management - marketing, with experience in sales and marketing who excels in professional networking due to great organization, planning and communication skills. I give great importance to marketing communication and innovations in business, as this is the only way to keep track of the marketplace changes. I am ready for a new challenge and I am looking for a new opportunity since I have relocated to Sweden. Currently I am looking for a marketing position with an exciting and ambitious company

Work experience

Jun 2014Jul 2015

Application Sales Representative – HumanCapital Management (HCM)

  • Responsible for selling, servicing and expanding the customer base within assigned territory
  • Managing sales through forecasting, account strategy and planning
  • Worked on sales plans by developing field sales actions within assigned territory
  • Communicating account plans and approaches with HCM team
  • Responsible for the entire sales process including prospecting, qualifying, project proposal and closing
  • Worked closely with co-workers and business partners in order to achieve objectives
  • Keep management informed by submitting activity and result reports, such as the daily call reports, weekly work plans, and monthly and annual territory analysis
  • Maintaining professional and technical knowledge by attending education seminars, workshops, and establishing personal networks
Jan 2012Jun 2014

Sales and Marketing Manager


Responsible for organizing sales and marketing activities in IT department

Main activities and responsibilities in sales

  • Worked on business requirements and identified new business opportunities
  • Arranged meetings with customers to prospect their business needs and presented the required products and services
  • Collected customer feedback, analyzed and summarized data
  • Created project proposal documents, project cost calculations and other specific project details
  • Managing all aspects of sales operations and administrative functions to ensure specific tasks get completed for successful project delivery; resolving queries, RFIs, RFPs
  • Cooperated with other colleagues and partners in order to close the projects
  • Building relationships with vendors, customers and partners

Main activities and responsibilities in marketing

  • Created marketing plan and strategy in line with company brand and goals
  • Responsible for creating and implementing for all marketing, communications and public relations activities and materials (sales presentations, design print ads and publications, case studies, press releases, newsletters, etc.)
  • Responsible for leading design project for website, managed first company website and redesign, created web content and worked with CMS (
  • Event planning – organizing first successful controlling event to generate sales leads, activities included: pre-event project management and planning; logistics planning and event strategy, post-event follow up, analysis and measurement; organizing small events and workshops with customers
May 2009Jan 2012

Sales Specialist

QSS Ltd. 
  • Coordinated sales activities in order to acquire new sales opportunities
  • Services existing clients, worked sales administrations, tender documents, offers and RFPs
  • Cooperated with Marketing Department to develop new strategies and selling tools
  • Worked on promotional campaign for business services and products



Master studies, Marketing Management, -

University of Sarajevo, Faculty of Economics in Sarajevo
Oct 2010

Dipl.ecc in Marketing Management

University of Sarajevo, Faculty of Economics in Sarajevo


Volunteer activities on studies

Member at the Office for Public Relations, Faculty of Economics, Sarajevo,

Aug 2007 – Jun 2008

Coordinator for Global Organization of Students – AIESEC, Nov 2005 – Jun 2008


Account Management, Sales Process, Sales Operations, Organization, Sales Management, Solution Selling, Direct Sales, Event Management, Marketing communications, Presentation Skills, People Skills, Business Planning, Operational Planning, Talent Management

PC skills
  • Microsoft Office programs
  • CRM, ERP
  • Comfortable with web-based tools and collaboration technologies
Personal skills
  • Excellent organizational and planning skills
  • Great communication and interpersonal skills
  • Unique ability to adapt, flexible and resourceful
  • High responsibility and integrity in the work

English; Bosnian/Croatian/Serbian