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Meredith Pryor-Lessing

Creative Services Business Owner | Experienced Marketing Professional

Professional Experience

Mar 2003Apr 2016

Creative Principal, Owner

The Signature Shop

Namkee Road, Blue Point, NY 11715

Launched creative business offering customized stationery and small business marketing strategies.

  • Responsible for new business development, corporate administration, all aspects of product design and generation.
  • Ability and willingness to manage multiple short-timeline projects while simultaneously expanding, maintaining and enhancing customer relationships. Assume responsibility for client budgets,  ensure production deadlines, quality standards are met and projects are profitable.
  • Creative, innovative thinker with strengths in client communication and deliverables. Expert in conflict resolution, project status updates, timelines, negotiation, opportunity development and problem solving.
May 2000Jan 2003

Marketing Manager

The Berkely Group, AON

300 Jericho Quadrangle # 3, Jericho, NY 11753

Co-founder of Marketing Team which redefined organizational structure to streamline resources and improve productivity for design services across business units.

  • Directed team through due-diligence, creation, launch and follow-up for 150 initiatives a year including: advertisements, brochures, corporate identity, flyers, incentives, invitations, presentations, proposals, special events, tradeshows, training manuals-videos and websites.
  • Implemented post-mortem project meetings, department snapshots, expectation summaries and production grids to define key metrics of success and actualize costs.
  • Division facilitator of monthly e-commerce and technology meetings.
  • Accountable for staffing, training of creative software and mentoring marketing team resources.
May 1999May 2000

Corporate Marketing Associate

The Berkely Group

Promoted from department assistant by demonstrating a history of producing materials on time and under budget. Delivered off-site product training to clients' staff including top travel companies and cruise lines. Created 45 company-wide presentations annually; subsequently implementing benchmark archiving system.

Education & Training

Bucknell University - Lewisburg, PA                                                     

Hofstra University Certificate Program                                               Desktop Publishing & Website Design                                                                                     

Responding to Conflict & Strategies for Improved Communications, AMA. Strategic Planning, Results Group. Effective Executive Speaking, C&M Prof. How to Write Killer Copy, AMA.  7 Keys to Trade Show Success, Skyline. Flawless Pre-Press & Printing, CompuMaster.

Portfolio

Please take a moment below to review a sampling of my projects.  Included are logo designs, incentive artwork, product labels, advertisements, flyers, brochures and copy examples.

Click Below.