Meredith Hayes

Meredith Hayes


A marketing and communications leader with a strong background in branding and public relations for the wine and art industries; Outgoing, personable team player who excels in representing and telling the stories of organizations that are committed to excellence in product and service; Able to collaborate with a variety of personalities, commitment to detail and responsibility; Loyal to a cause, people and organization; Approaches assignments with compassion, understanding and strong commitment; Engaging in a social group and knows how to work the room; Open to changes with a strong sense of adventure.


  • Well organized and customer experience focused
  • Working directly with the public and media
  • Managing multiple projects on time and within budget
  • Presenting to groups and individuals
  • Collaborating with staff and community groups
  • Writing and editing content for online and print
  • Photographing events and locations for promotional use

Work History

Work History
Aug 2012 - Present

Associate Manager, Direct to Consumer Marketing

Treasury Wine Estates
  • Responsible for generating demand to special events and six tastings rooms in California through print, online and email marketing programs resulting in an increase of traffic by 12% over one year
  • Coordinates and promotes new visitor experiences
  • Develops, writes, and manages ecommerce campaigns
  • Manages SEO content and SEM promotions with outside agency
  • Work in partnership with local tourist and vintner organizations on cooperative marketing and promotional opportunities
  • Represents company at local pouring and promotional events
  • Create and manage $2M advertising and promotions budget
  • Develops strategies and planning advertising campaigns for both online and print
  • Directs creative on email campaigns and marketing collateral
  • Works with brand, trade and club on consistent messaging and promotional opportunities
Oct 2011 - Jul 2012

Alkar, Inc

Worked as a temporary employee for various wineries in customer service, wine club management, and administration.

Treasury Wine Estates, Napa, CA

  • Wrote email templates for customer FAQs and information
  • Processed wine club applications and orders
  • Provided excellent customer service via phone calls and emails
  • Managed relationship and orders from outside sales group

Mumm Napa, Rutherford, CA 

  • Organized and implemented a calendar to manage Wine Club member email communications and promotions
  • Created email templates for member notifications and updates
  • Assisted club members with order processing, tracking, and information updates via phone, email, and website
  • Updated database with new member and customer information
  • Called on members for updated information and sales

Gundlach Bundschu, Sonoma, CA

  • Managed incoming winery calls for general information and booking daily tours
  • Assisted Wine Club members with website and profile updates, order processing, and order tracking
  • Implemented a direct mail promotion for long-term club members
  • Updated database with new member information, new customers, and adding those interested in receiving electronic newsletters
Feb 2005 - Jul 2011

Director of Public Relations and Marketing

Tucson Museum of Art
  • Identified and implemented effective marketing strategies that resulted in increasing attendance from 130,000 to nearly 250,000
  • Created and executed budgets for marketing department and marketing programs in other departments
  • Developed and managed all traditional and non-traditional marketing programs to drive attendance and membership (grown by 1,000 members) including social media, advertising, email and direct mail
  • Directed creative and wrote copy for newsletters, annual report, and fundraising event magazine
  • Worked closely with each department in messaging and visual interpretation adhering to Museum's style guidelines
  • Wrote, designed, and managed delivery of email marketing campaigns to a database of more than 8,000 subscribers maintaining an average 30% open rate
  • Executed two major website redesigns; maintained and added content and analyzed web traffic and SEO
  • Arranged interviews and acted as spokesperson to television, radio, print, and online media outlets
  • Worked with members and general public through in-person and telephone surveys and admissions/information desk to maintain positive and educational visitor experience
  • Maintained close working relationships with members of the media, tourism professionals, and other community organizations to continue raising the profile of the Museum
  • Coordinated and marketed four major annual events including the CRUSH Wine, Food, Art Festival fundraiser
  • Wrote, distributed, and followed up on press releases to local, regional, national, and international sources
  • Directed and created photographic and video recordings of museum events for online and promotional use
2003 - 2005

Book Marketing Consultant

Wheatmark Publishing, Inc
  • Developed promotional and marketing campaigns for authors who published through the company's subsidy publishing service
  • Wrote press releases and managed press release distribution
  • Designed collateral including postcards, bookmarks, business cards, and flyers
  • Wrote review request letters to media outlets and reviewers
  • Processed and filled all sales of books through the company's online bookstore, and phone sales
  • Handled all A/R and A/P processes
2002 - 2003

Marketing Program Specialist

Parametric Technology Corportation
  • Increased awareness for Partnership for Innovative Learning, an education program, by 33% through effective management of advertising campaigns
  • Increased program participation by 55% through successful management of direct marketing campaigns
  • Wrote and managed the design and printing of marketing collaterals, training manual, and conference program
  • Developed, wrote, and implemented web strategy to support group website 

*independent contractor

Jan 2001 - Jun 2001

Communication and Marketing Assistant

Auckland Art Gallery - Toi o Tamaki
  • Assistant editor for the Gallery News, a quarterly publication for members and visitors of the Gallery resulting in increased awareness and participation of educational programs, and lectures
  • Wrote press releases and developed relationships with journalists writing about the Gallery and its exhibits
  • Developed a marketing calendar for media notifications
  • Redesigned and managed the implementation of website for Gallery members and visitors of educational programs, and current and upcoming exhibits
  • Wrote, redesigned, and implemented an induction pack for new Gallery Assistants (Docents)
  • Assisted with the creation of an ongoing customer feedback survey form
  • Supervised employees and outside vendors during key event functions

*Temporary work exchange assignment

1999 - 2000

Marketing Assistant

Museum of Fine Arts, Boston - Enterprise
  • Retrieved and formatted current and historical sales figures in Excel worksheets and graphs.
  • Compiled figures for analysis of promotional effectiveness and budgets
  • Organized and updated sample catalog files

*Work study position while at Northeastern University


Sep 1999 - Jun 2003

Bachelor of Science in Business Administration

Northeastern University

Graduated Magna Cum Laude



Microsoft Office

Experienced in MS Word, Excel, and PowerPoint

Design Software

Advanced knowledge of Adobe Photoshop and digital photography Basic knowledge of Adobe InDesign and Illustrator

Social Media

Knowledgeable in Facebook, YouTube, and Flickr

Email Marketing

Experienced in both Constant Contact and Vertical Response

Website Management

Knowledgeable in Adobe Dreamweaver, WordPress, and basic HTML Strongly versed in Google Adwords and Analytics