Work History

Work History
2013 - Present

Co-founder & Chair

The Next Big Thing Foundation

// Executive Director for its first 2 yrs of operations, Meredith launched TNBT lean and lead it to success, creating the brand, marketing and biz dev assets as well as innovative programs to benefit Next Gen entrepreneurs (10 startups in the portfolio, 2014 < 25 in 2015).

// Recruited & lead the team, set up BoD, finances & legal, solicited & audited hundreds of applications, provided hands-on growth support to scale portfolio companies.

// Brought over 100 founders, investors and service providers to the table, aligned around TNBT's vision. Raised $1mm in support and pioneered partnerships with the likes of Flight Centre, Deloitte, Microsoft, SAP, Hootsuite, PWC & Westbank.

// Secured media hits in CBC, CTV, Globe & Mail, Forbes, Wall Street Journal, Van Sun, Global, Toronto Star, TechVibes, Wired, BC Business +

2012 - 2012

Launch Lead

Shopthefloor // MAGIC // Advanstar (NY/CA)

// Tapped by the past-President of the New Yorker & Publisher of Vogue to strategize and execute the launch of a wholesale eComm platform for UBM Advanstar, the world's most powerful B2B tradeshow & fashion week producer (MAGIC, ENK, Coterie, Project)

2012 - Present

Advisor

ShareShed, RED Academy, RAW Beauty Talks, Wantering, SaleMarked, Launch Academy Tech Accelerator, Clotho
2005 - 2012

Founder & CEO

Powell & Company

// International business & brand management agency providing services to fashion and lifestyle companies. Specialized in launching product into new markets and creating sustainable, long-term growth. Used tech & multi-platform strategies to scale client brands from zero to millions in sales with outposts in NYC, LA, Atlanta, Van, Toronto & Dallas.

// Growth services included customer acquisition strategy & execution for a territory of over 330m. $45m achieved in in-house retail sales across 3,000+ better to luxury doors. Marketing & PR services covered traditional media outreach & features, also content & copywriting, social media, influencer marketing, events, digital strategy and creative consultation.

STRATEGIC RETAIL PARTNERS inc:
Design Within Reach / Saks / Nordstrom / Anthro / UO / FreePeople / American Rag / Fred Segal / Lane Crawford / Levi's / Aritzia / Amazon / Shopbop / Isetan / Holt Renfrew / Madewell / ABC Carpet & Home / H&M 

PR & EVENTS ROSTER inc:                                                                           Glamour / Elle / Vogue / InStyle / Wall Street Journal / WWD / UsWeekly / Marie Claire / Self / Lucky / Nylon / Vice / W / Vanity Fair / NY Times / Refinery29 / Gifting Suites for Coachella + SxSW + Sundance / NYFW and LAFW Runway Shows + Major Tradeshow and Fashion Week Presentations

2004 - 2005

Co-founder

Koy Ventures

// Meredith sold her shares of the fashion wholesale design & distribution company (premium branded labels and private label product) in 2005. The company remains privately held.

2000 - 2005

Newbie  >  Brand Manager  >  Head of Sales & Marketing

Voce Enterprises

// National wholesale agency & distributor, better to premium apparel.

1999 - 2000

Assistant to Director x 2

Sandcastle Productions (Seattle) & MTV (LA)

Awards & Thought Leadership

Business in Vancouver // Top 40 Under 40 (2015 nom)

YWCA Women of Distinction // Technology & Science (2015 nom)

Notable Awards // Entrepreneurship (2014 nom)

Woman of Worth Awards (2013 nom)

Education

Education
1999 - 2000

Advanced Digital Diploma

Bodwell 

Including Photoshop, Illustrator & InDesign creative suites, HTML, UI/UX

1995 - 1999

Bachelor of Arts, English Literature & Film

University of British Columbia