Mercer Miller


A strategic, innovative, challenge driven leader with extensive general management experience in Marketing, New Product Development, Finance and Mergers / Acquisitions.Experience in both business-to-business and consumer channels at large, mid-size and small food companies.

·Proven success in building and managing teams, especially during times of rapid change

·Strength in identifying opportunities and exploiting them through highly creative solutions

·History of increasing sales, profit, brand equity and market share


Seeking my next challenge as a General Manager or Senior Marketing Manager with a dynamic organization seeking rapid growth.

Work History

Work History
2007 - Present

Vice President of Marketing and R&D

Kronos is a $100 million, private equity owned, food company manufacturing Mediterranean foods for the Club, Retail and Foodservice markets.Customers include Sam’s, Costco, BJs, Safeway, Kroger, Albertsons, Sysco, U.S. Foodservice and Jetro/Restaurant Depot

Vice President of Marketing and R&D

Hired to help company transition from ethnic manufacturer to diversified specialty foods company.Managed staff of seven.

  • Developed strategic plan focused on energizing sales and delivering quick revenue while building resources and plans for long-term strategic corporate transition
  • Acting Vice President of Sales for first six months until Sales could be reorganized and staffed
  • Reorganized, re-staffed and upgraded Marketing and R&D departments
  • Managed pricing through volatile market conditions, executing six increases in eighteen months
  • Launched 25 new products in eighteen months
2003 - 2007

President, CEO

CapAm Enterprises Inc

CapAm is a $10 million food and beverage company specializing in development of custom beverages and specialty foods for the Foodservice and Convenience Store markets.Customers include 7-Eleven, Sysco, Kraft Foods, BP Amoco and Valero Petroleum.

President and CEO

Hired by Board to turn company around, increase sales, reduce debt, recapitalize and develop a strategy to profitably rebuild and market the company.

  • In twenty four months, achieved positive cash flow, reducing debt by $1.1 million / 84%
  • Returned company to profitability after three years of losses
  • Developed strategic plan/vision, re-organized and re-staffed company
  • Built national brokerage and distribution network
2000 - 2002

General Manager - Refrigerated Foods

USF was a $200 million, private equity owned, company producing soups, sauces and salad dressings for the Retail and Foodservice markets.Created in 1998, the management team’s mission was to quickly build business value then market and sell the company.This mission was accomplished in 2002.

General Manager – Refrigerated Foods

Hired to manage and grow a start-up Retail business -- refrigerated soups, taking it from test market to national rollout.Responsible for all aspects of Operations, Marketing, R&D and Sales.Reported to CEO.

  • Expanded business from $300,000 in sales to $6,000,000 in eighteen months
  • Expanded from one grocery chain / 160 stores, to 14 chains / 1200 stores including Sam’s Club, Costco, Kroger and Jewel Foods.
  • Developed and introduced 12 new products including soups, stews and other entrees
  • Managed development, installation and start-up of a custom, chilled foods production line
1999 - 2000

Vice President of Marketing and R&D

Bunge Foods is a $14 billion global food manufacturer/marketer of shortenings/oils, bakery goods and food ingredients.Bunge Bakery was a $200 million division, supplying Retail, Foodservice and Industrial markets with bakery mixes, concentrates, frozen dough, thaw-and-serve cakes and other baked goods.

Vice President of Marketing and R&D

Responsible for Retail, Foodservice and Industrial markets.Managed a staff of eleven.Brought in during a time of intense restructuring to build a “best-in-class” organization and develop the strategy and processes necessary to deliver on that objective.

Shortly after joining the company, the decision was made to relocate the executive offices in Chicago to St. Louis.I chose not to relocate due to personal obligations but agreed to remain long enough to transition the business, build new Marketing and R&D organizations and develop a strategic plan.

  • Developed and implemented short and long-term strategic plans
  • Restructured and staffed Marketing and R&D departments
  • Relocated R&D laboratory from Illinois to Missouri
1994 - 1999

Director of Marketing

McCain Foods USA is a $2.0 billion frozen foods division of the $6.0 billion McCain Foods Limited Company.Focus is frozen potatoes and appetizers under the McCain, Anchor, and Ore-Ida trademarks.

Director of Marketing – Foodservice Appetizers1997 – 1999

Reported to CEO.Managed a $4.6 million budget and a staff of eight with responsibility for positioning, promoting, pricing, planning, product development and growth of the $250 million Appetizer business.

Directed Marketing, R&D and New Venture teams.Managed a $1 million budget.Promoted in December, 1996 with additional responsibilities of managing a 6 person R&D department and developing/implementing a strategic plan to expand beyond frozen potatoes.

·Co-managed the $500 million acquisition of Ore-Ida’s Foodservice business in 1997.Involvementincluded business valuation, due-diligence, organization development, staffing and strategy.

·Lead the Appetizer business through the transition, achieving profit performance of 25% over budget in fiscal 1998 and 22% over budget in fiscal 1999

·Drove significant Branded potato products growth throughout three years on the line:

·Increased branded volume an average of 22% per year

·Delivered an average profit increase of 14% per year

·Expanded the Branded segment from 25% of the product mix to 36%

1986 - 1994

Brand Manager and Acquisitions/Mergers Senior Analyst

Brand Manager – Natural / Process / Analog Cheese1992 - 1994

Brand Manager - Natural Cheese1990 - 1991

Associate Brand Manager - Natural Cheese1988 - 1989

·Significantly grew the businesses after history of flat growth

·Developed and introduced several new product lines including 25 new products

·Negotiated and managed outsourcing of 50 million pounds of cheese to four suppliers

Senior Mergers and Acquisitions Analyst1986 - 1988

Responsible for analyzing, valuing, performing due-diligence on and acting as liaison between acquired company’s management and Kraft headquarters.

1981 - 1986

Financial Analyst

Financial Analyst

Responsible for a wide variety of financial activities in three departments - Cost Accounting,

Purchasing Accounting and Planning and Development.Promoted three times in five years.


1979 - 1981


University of Illinois
1975 - 1979


University of Illinois