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Work experience

Aug 2008Present

Certificate in Marketing - Full time student

UC Berkeley Extension
Jun 2004Jun 2008


Marketing Channels Specialist - Business Partners Organization (Mar`07-Jun`08)

  • Ensured alignment between Business Partners and IBM’s objectives in the definition of their marketing plans. Approved marketing budget for each eligible Partner and monitored execution.
  • Fostered internal and external Business Partners awareness by developing several success stories published in the three most recognized technology magazines in Argentina.
  • Cooperated with IBM business units (Software, Hardware and Services) in the definition of marketing campaigns and demand generation programs for segments with Partners participation.
  • Expanded Business Partners presence in IBM business by including them in internal account planning, marketing planning sessions, business reviews and Kick offs.

SSA Project Leader – Strategy & Operations (Mar`06-Feb`07)

SSA Positions have regional scope, including 7 Latin American Countries

  • Localized IBM’s global strategies to Latin America region facilitating its implementation and ensuring alignment within a matrix organization environment. Managed cross-cultural teams.
  • Coordinated the creation of an Innovation Board to foster idea creation throughout the organization. Conducted preliminary idea selection and coordinated board approvals for later implementation.
  • Created PowerPoint presentations (content and design) and executive messaging for the General Manager and other C-level executives.
  • Developed initiatives focused on sales force productivity, account planning and regional integration.

SSA Sales Operations Analyst – Strategy and Operations (Jun`04-Feb`06)

  • Consolidated the end-to-end sales process support aimed to monitor business evolution, providing the executive team with critical tools to support decision-making process.
  • Process Redesign: Reoriented the sales operation organization activities towards efficient processes. Developed a methodology of work process definition and data collection.
  • Trained the sales operations team on different topics including business & IT solutions, account planning and sales execution management system.
Nov 2002May 2004

Antonio María Delfino S.A.N. y C. (Shipping Agency)

 Importation Sales Representative (Nov`03-May`04)

  • Coordinated the Import Department having in charge the integral import process.
  • Developed business opportunities focused on establishing long lasting partnerships with clients.
  • Forecasted sales and developed reports for Corporate Headquarters in France and Singapore.

Commercial Assistant (Nov`02-Oct`03)

  • Supported the sales team on reporting and analysis, customer satisfaction and lead generation.
  • Developed a communication framework to provide the clients regular information such as regular service of the shipping line, sea freights, international contracts, ports general information, etc.
Apr 2001Oct 2002

Directory Assistant

Puntogol ST&M (Sports Marketing)
Jul 1999Sep 2000

Account Executive

HSM Argentina S.A – Expomanagement (Editorial & Seminaries)


Aug 2008Present

Certificate in Marketing

UC Berkeley Extension

Courses: Essentials of Marketing, Strategic Marketing, Marketing 2.0: Social Media, Marketing Planning, Public Relations, Introduction to High-Tech Product Management and Marketing, Business Communications: writing and speaking, Marketing Research, Direct Marketing, Brand Management.

Mar 2007Jul 2008

MA, Strategic and Technological Management

Buenos Aires Technological Institute

Buenos Aires Technological Institute ITBA (Argentina) / EOI Business School (Spain) Joint Program

Courses: System Dynamics, Strategic Management, Economy, Strategic Marketing, Technological Innovation Management, Quality Management, Leadership and Organizational Culture, Accounting for Managers, Project Management, Information Systems. Specialization inMarketing: The Consumer, Sales Management, Marketing Planning, Customer Relationship Management

Mar 1997Jul 2002

BS, Business Administration

Buenos Aires University (UBA)
Oct 2000Mar 2001

English as a Foreign Language

King Street College

Find me online


Skills and Proficiencies

Languages: Native Spanish. Fluent in English

Proficient in MS Power Point, Word and Excel


Marketing Planning, Cross-cultural project management, Executive presentations, Bilingual: Spanish - English

Multi-tasking, Fast learner