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I have over a decade of experience in product management dealing with all aspects of the product from the UX to backend functionality.

I pride myself of my fun, spicy personality along with my excellent interpersonal skills that allows me to easily communicate with the variety of people required to constantly maintain project and product advancing both from marketing and technology aspects.

It the past year I have been helping small to medium businesses get set up and running on Social Media Networks and class myself as socially savvy with extensive knowledge of the internet, ecommerce and social world.

I am driven, a fast learner and creative forward thinker.


English - Mother Tongue

Hebrew - Fluent

Work experience




Product Manager and Social Media For leading international ladies Footwear Company.(BeautiFeel)

 Responsible for defining the product requirements for ecommerce website and working with the third party developers in execution and testing.

 Setup, management and maintenance of Social Media presences

Product and project management for a startup social media network (

Responsible for defining the product requirements and working with the third party developers in execution and testing.

Online Gaming start up

Responsible for defining the technical requirements for ecommerce and fraud detection.

Aug 2008May 2011

Product Manager


Responsible for product planning, maintenance and execution. 

Responsible for defining product roadmap and priorities.

Responsible for defining the UX for the product.

Responsible for collecting, prioritizing and internally communicating product requirements

Management and maintenance of Social Media presences 

Working closely with Marketing department for acquisition and retention projects.

Responsible for writing and closing sport product PRDs and BRDs for all projects and tasks.

Managing the Sports product requirements for companywide projects

Working with suppliers abroad together with internal resources on project and deploy planning, white label implementations and maintenance of the product.

Support the Project Managers and Operations with information / enquiries regarding the product.


Head of Risk Management


Manager for the Risk Account Managers and the Risk Support Team

Responsible for the risk interaction and procedure with Merchants

Responsible for the training of both teams.

Monitoring the chargeback ratio of all Merchants

Implementing procedures, appropriate standards and controls for risk management.

Responsible of the overall process of analysis and integration of new fraud rules and alerts.

Responsible for payments of Merchants.

Manager of the risk of both potential and current merchant.

Manager of all Risk related project and products.


Senior Project/Product Manager


Manager of a team of  project managers 

Training and implementation of Project Management methodologies into the work environment.

Product/Project Manager of a new billing infrastructure.

Responsible for identifying the concept for the product and building the product strategy based on the market and customer needs.

Involved in writing all pre development documentation from MRD to BRD ensure product development meets marketing plans and market requirements.

Website Product Manager 

Responsible for the defining the market needs site requirements and designs ultimately ensuring that the product results meet the goals and is user friendly. 


Ecommerce and Fraud Prevention Team Leader


Responsible for the design and implementation of an advanced computer based fraud detection program.

Data mining for fraudulent transactions.

Project Manager for all projects connected to eCommerce or Fraud.

Manager of the team (5 people)




Manchester College



Managing Development Project

Hi Tech College

Microsoft SQL Server 2005 Transact-SQL

John Bryce

UI Course

John Bryce

Project Management course


Matrix Management course



Richard Jerman

Shani and I worked on many key projects at 888sport together, including delivering a new bet in play experience, drastically improving the agilty of the free bet delivery process, and many third party integrations. All of these projects enhanced customer user experience and helped meet revenue targets. 

She is diligent, organised, tenacious and has the ability to solve complex issues with coherent and valuable judgement. Shani learnt extreamly fast about the complexities of delivering a sportsbook product, and not only undesrtood the kpi's very quickly but was soon making tangible improvements to hitting those kpi's within a short space of time. Shani has both the acumen to prioritise and deliver the most important projects on time and also the ideas and flair to challenge and improve both herself and any team she works within.” 

Fiona Rosenberg

Shani has a wonderful sense of humor, an energetic personality, and a deep desire to succeed. Shani is a smart, out-of-the-box thinker and strives to bring only the best solutions without cutting corners

Paul Galbraith

Shani was a very dynamic, capable and highly efficient product manager, requiring the highest standards from us and delivering in kind. Always approachable and similarly always eager to listen and understand, she ensured that any difficulties were swiftly overcome and that work progressed both positively and enjoyably. I would have absolutely no hesitation in recommending her.