Work History

Work History
Oct 2005 - Present

Freelance

Writer and communications manager

I undertake journalistic commissions from all publication types and PR and corporate copywriting commissions from companies of all sizes and types, particularly technology, communications and new media companies.

Copywriter and copy editor, internal communication, JDee Consultancy (August 2009): Edited training manual aimed solely at this company’s clients, in light of forthcoming policy change related to ways of working for professional carers; soon to edit and refresh web copy over entire corporate website.

PR Manager, Deal Autos (July 2009-present): Implementing total PR strategy for this one-man vehicle sales company, providing copywriting services, using social media to enhance profile and launched campaign aimed at young people to hone entrepreneurial and business skills gaining coverage on BBC local radio and local newspapers.

Copywriter, IXXY.co.uk, Brighton (June 2009):Co-wrote a user guide for a Content Management System designed by this company aimed at users of the system for reference and guidance when uploading and editing new content on to their website. Also have experience in using this CMS.

PR Manager and copywriter, Amadeus IT Group, Madrid (maternity cover May-Dec 2008 and ongoing):High-pressured media department at global technology company HQ devising/managing internal and external media campaigns across business units globally. Liaised with regional PR agencies/company offices, managed staff, oversaw budgets, stuck to tight deadlines. Wrote, refreshed, edited and proofread a wide range of content over traditional, digital and social media channels – internal announcements (eg on change of CEO); internal-use positioning statements; press releases; marketing material; online lead generation/sales tools; online editorial and blog content; case studies, industry reports; press releases. Copy I created was published across intranet, internet, blogs and emails; successfully conveyed internal messages to staff. Finely-tuned sensitivity to brand, to consistently apply key organisational messages, ‘tone of voice’ and style. Editor, Low Carbon Innovation Network, membership body, Enterprise Events (June 2007-May 2008): Edited and wrote content for this weekly online title which showcased UK innovation to reduce carbon emissions across all sectors and featured interviews with key players in the environmental arena. Wrote case studies and best practice tips, based on interviews with organisations from across the UK public/private sectors; ensured overall flow and suitability of content; aimed at members of Low Carbon Innovation Network, to encourage participation and debate from members and to promote the Network.

Copywriter, CMP Communications, London (December 2008-ongoing):Undertake a variety of writing, proofreading and editing assignments for this PR agency’s clients, aimed at internal and external communication such as writing copy for customer magazines and client newsletters; presentations for directors; press releases; bylined opinion pieces on behalf of client directors; and industry trend reports. Clients include Commission for a Sustainable London 2012; London Health Commission; Peter Cochrane.   Contributing writer, Towards Zero, Community Recycling Network of Scotland (2008-ongoing): Write features for the CRNS’ magazine on local recycling and reuse topics aimed at Network members to raise awareness of recycling news/provide interesting content. Writer, It’s Open, social media strategy consultancy (2006-2008):Wrote case studies and feature articles based on interviews with public sector employees for the company’s clients’ publications on topics such as uses of technology by local authorities. Boosted awareness of company successes and helped increase brand identity.

Government IT Features writer, Institute of Revenues Rating and Valuation (IRRV), membership body, London (2004-ongoing): Regularly write feature articles aimed at IRRV members (government benefits and revenues professionals) on the use of IT by public sector to improve internal or public-facing processes and facilitate idea sharing for Benefit and Insight, through lively editorial based on interviews with staff/ managers working ‘on the ground.’

Oct 2002 - Oct 2007

Senior reporter, sub-editor

Headstar Publishing

Sourced and wrote news and features for newsletters E-Government Bulletin (fortnightly) on use of technology by government and e-democracy and  E-Access Bulletin (monthly), click here for archive, on access to technologies by disabled people. Proofread and sub-edited; wrote company website content, using CMS and managed blogs aimed at readership and event attendees to enhance participation and debate; commissioned features; and chaired company’s high-level events and live debates.

Uploaded and managed website content and established and managed company blogs aiming to encourage participation and discussion; commissioned features; and proofread and sub-edited the publications.Wrote and edited chapters for the annual E-Government Yearbook on topics including mobile technology, flexible working and accessibility and compiled the index and contents.Put together programmes for high-level public sector focused conferences for the company; chaired debates and workshops; and represented the company at industry events.

1998 - 2007

Various

- Editor and proofreader, various books and PhD theses, UK - Spanish teacher, private work, one-to-one with adult learners, Brighton, UK - Teacher of English as a foreign language, General Electric IT department, Barcelona, Spain and private   work - Leader on holiday schemes and youth club for teenagers with special needs, Cherish, Brighton, UK

Education

Education
1998 - 2002

BA Hons in Linguistics and Spanish with European Studies (2:1)

University of Sussex

Included one year enrolled at Universitat de Barcelona, Spain studying translation, Catalan and Hispanic cultural studies.

Skills

Skills

Mix of skills as follows:

    - Seven years’ writing and editing experience, online and offline media - Ability to channel even complex or dry information into crisp, engaging copy - Possess combination of commercial nous and creative flair - Experience using HTML coding software and various CMS systems - Editing and writing experience over wide ranging materials and channels - Meticulous editor, fact-checker, researcher, fan of plain English and grammar fiend - Experience using Microsoft Office tools - Take the time to know a company’s house style and tone and convey messages accordingly thanks     to experience providing content and editing for various audiences - Listen carefully to project briefs, colleagues and clients and deliver accordingly - A natural networker and communicator, adroit at making contacts and connections - Good at spotting opportunities - Think beyond the obvious - Accustomed to dealing with high-level contacts as well as those working “on the ground” - Can see larger perspective on projects, while dealing with finer detail - Highly aware of social media and online trends and developments - Keen user and advocate of social media to keep abreast of news and to customise content and    know how to use blogging software - Conscientious, hard-working and reliable worker - Fluent in Spanish  

Summary

I have been a writer and editor for seven years and as a PR/communications writer and manager I have worked in international, agency, freelance and in-house settings. I write for a wide range of business and consumer-focused publications and materials published in various digital and traditional media.

My writing has appeared on websites, blogs and microblogs, in newspapers, magazines and books and has been mainly for clients and employers who specialise in technology and the new media field. I believe strongly in the power of internet and social media tools and not just for its own sake, so applying it to my work comes naturally. They have been fundamental to my work in terms of research, networking, as a source of topics and to track trends. I am experienced in channelling complex information into easy-to-read copy. In a nutshell, I pride myself on crafting engaging, honest, punchy and succinct copy. And I avoid using jargon at all costs.

I have a knack for quickly adopting organisations’ style, tone and culture and adapt smoothly to new topics and audiences. I never underestimate the importance of deeply researching a company and target audience and really talking to clients at the start of a project until style, tone and key messages to be conveyed through the content are crystal clear. Online and offline corporate copywriting and copy refreshing experience (including industry reports, case studies, training manuals, user guides, sales and ‘lead generation’ tools, website landing pages and press releases) has finely-tuned my sensitivity to brand. It also means I automatically apply company tone, style and corporate messages throughout a project and I can be relied upon to turn even colourless data into snappy, interesting content.

But a background and continuing work in mainly online journalism has given me good news sense, analytical skills and the ability to steer clear of the 'hard sell' and instead write credible and compelling content – simply put: ‘a good read.’ This background has also stood me in very good stead for my PR work as I bring experience from "the other side." During my time as a PR manager at a global technology firm's headquarters, I worked closely with marketing teams in several departments andmanaged international campaigns people as well as a heavy workload. My confidence and ability to balance commercial sensitivity with a natural creative flair came into its own.

Previous employers will attest I stay level-headed at work and switch on my natural tenacity and highly organised way of working – even when the pressure is on. I’m easy to get on with and a whizz when it comes to creating or refreshing uninspiring copy without overegging the pudding. My written and verbal communication skills would be boon for any company in an ad-hoc or contractual capacity.

Interest

Writing my blog (click here for link), social networking, drawing, cooking, Linguistics, allotmenteering, country walking.