Melissa Sherman

Melissa Sherman

Marketing and Project management Professional


Sep 2004 - May 2008

Bachelor of Science, Marketing and Spanish with a Business Concentration

University of Wisconsin - La Crosse

Graduated with Honors

Deans List, 6 of 8 Semesters

Marketing Major GPA: 4.0

Cumulative GPA: 3.59

Related Coursework: 

Principles of Marketing, Buyer Behavior, International Marketing, Promotions & Advertising Management, Market Research, Professional Selling & Sales Management, Industrial Marketing & Transportation, Marketing Management


  • American Marketing Association Member, 2005-2008 
  • Spanish Club Member, 2004-2007
  • Habitat for Humanity Member, 2004-2005
  • Lacrosse Club Team Member, 2005-2008; Secretary, 2005-2008
Oct 2015 - Present

UX Certification (in progress)

Nielsen Norman Group

Courses Completed:

Emerging Patterns of Web Design

Visual Design for Mobile and Tablet 1

Visual Design for Mobile and Tablet 2

Work History

Work History
Aug 2015 - Present

Sr. eMarketingProject Manager

Harley-Davidson Motor Company
  • Contractor through HRU Technical Resources
  • Lead projects to improve global online customer experiences
  • Work closely with outside interactive and advertising agencies to develop and maintain website content, ensuring consistency with the company’s brand standards
  • Work closely with internal and external IT resources to ensure successful technical implementation of digital content
Mar 2012 - Present

Run/Walk to Irish Fest Event Planning Committee Member

Arthritis Foundation
  • Assist with participant recruitment, sponsorship leads, marketing and planning
Jul 2012 - Aug 2015

Business Development Assistant

American Appraisal Associates, Inc.
  • Composed proposals, RFP responses and contracts that complied with the firm’s worldwide practices, policies and procedures
  • Prepared PowerPoint presentations, qualifications information and other client correspondence consistent with the firm’s branding
  • Researched prospective clients and maintained client information in the firm’s databases
  • Managed workflow processes for business development and marketing campaigns
  • Served as a resource to administrative support team members, providing training, answering questions and giving feedback
  • Actively monitored contracts and accounts receivable to assist with timely billing and collections process
Nov 2013 - Aug 2015

SharePoint Data Steward

American Appraisal Associates, Inc.
  • Assisted with site development, endorsed site and provided training
  • Communicated updates, responded to users’ questions and helped with troubleshooting
  • Administered site content, facilitated creation of new content and maintained supporting documentation
Apr 2011 - Jul 2012

Internet Manager

Ewald Automotive Group
  • Processed, tracked and reported internet leads in relation to established metrics
  • Reinforced performance development as the CRM expert to sales and upper management teams
  • Managed CRM data to ensure integrity and quality
  • Organized and led training for new Internet Sales Specialists
Jul 2008 - Mar 2011

Business Development Coordinator

Ewald Automotive Group
  • Communicated with prospects and acted as a liaison between prospects and sales team
  • Created, edited and audited email campaigns
  • Wrote queries using CRM software to retrieve data for direct mail promotions
  • Supported Ewald's Hispanic Marketing initiative by designing a Spanish language website and translating the website into Spanish
Sep 2006 - May 2008

Sales and Marketing Intern

J.T.  Graphics & Advertising Inc.
  • Developed sales leads and built client relationships through cold calling and networking
  • Member of BNI, a business and professional networking organization



Adobe Target Standard

Adobe CQ5

Microsoft SharePoint

Sony Vegas

Adobe Photoshop/Illustrator

Microsoft Office

Proficient in Outlook, Word, Excel, PowerPoint, Access and Publisher


Able to speak and write in Spanish at an advanced level