Melissa Sherman

Graduated with Honors

Deans List, 6 of 8 Semesters

Marketing Major GPA: 4.0

Cumulative GPA: 3.59

Related Coursework: 

Principles of Marketing, Buyer Behavior, International Marketing, Promotions & Advertising Management, Market Research, Professional Selling & Sales Management, Industrial Marketing & Transportation, Marketing Management

Involvement:

• American Marketing Association Member, 2005-2008 
• Spanish Club Member, 2004-2007
• Habitat for Humanity Member, 2004-2005
• Lacrosse Club Team Member, 2005-2008; Secretary, 2005-2008

Courses Completed:

Emerging Patterns of Web Design

Visual Design for Mobile and Tablet 1

Visual Design for Mobile and Tablet 2

Analytics and User Experience

• Assist with participant recruitment, sponsorship leads, marketing and planning

• Contractor through HRU Technical Resources
• Lead projects to improve global online customer experiences
• Work closely with outside interactive and advertising agencies to develop and maintain website content, ensuring consistency with the company’s brand standards
• Work closely with internal and external IT resources to ensure successful technical implementation of digital content

• Composed proposals, RFP responses and contracts that complied with the firm’s worldwide practices, policies and procedures
• Prepared PowerPoint presentations, qualifications information and other client correspondence consistent with the firm’s branding
• Researched prospective clients and maintained client information in the firm’s databases
• Managed workflow processes for business development and marketing campaigns
• Served as a resource to administrative support team members, providing training, answering questions and giving feedback
• Actively monitored contracts and accounts receivable to assist with timely billing and collections process

• Assisted with site development, endorsed site and provided training
• Communicated updates, responded to users’ questions and helped with troubleshooting
• Administered site content, facilitated creation of new content and maintained supporting documentation

• Processed, tracked and reported internet leads in relation to established metrics
• Reinforced performance development as the CRM expert to sales and upper management teams
• Managed CRM data to ensure integrity and quality
• Organized and led training for new Internet Sales Specialists

• Participated in marketing research, planning and meetings
• Initiated SEO techniques to increase funding

• Communicated with prospects and acted as a liaison between prospects and sales team
• Created, edited and audited email campaigns
• Wrote queries using CRM software to retrieve data for direct mail promotions
• Supported Ewald's Hispanic Marketing initiative by designing a Spanish language website and translating the website into Spanish

• Developed sales leads and built client relationships through cold calling and networking
• Member of BNI, a business and professional networking organization