Senior Account Manager
- Worked with Tylenol and their advertising agency to revamp their Scholarship Program.Transitioned their campaign from direct mail to email targeting guidance counselors—saved them approximately $5,000 in printing and fulfillment.Increased response rate by 20%
- Design robust marketing initiatives through direct mail, email, and text messaging—worked on campaigns for industries such as pharmaceutical, insurance, CPG, hospitality, and entertainment
- Launched the Mobile Interactive Division of the company—website, collateral, internal training documents
- Seek out new business opportunities for company through networking events and cold calling
- Research and formulate presentations on new strategies for clients to grow their business campaigns.
- Work with Creative Department and Fulfillment Team to make sure all variables of an initiative (internal and client projects) are carried out efficiently and effectively