Melissa Fernandez

Professional Associations

National Society of Hispanic M.B.A'S

Advertising Women of NY

NY Women In Communication's

Summary

Strategic Marketing Executive:  Goal-oriented, results-driven Strategic Marketing Executive who focuses on providing clients with optimal service in highly competitive markets.  I am able to identify strategic brand opportunities from marketplace assessment of customers, competition and new media strategies. Proficient in all phases of sales cycles from prospecting to proposals, negotiations to closing.  Experience includes working with sales teams, advertising agencies, and internal cross-functional teams.  Known for “thinking outside of the box” and developing marketing initiatives for clients that help them gain a competitive edge and carve a niche in the marketplace for themselves.  Always poised to stay current with industry trends to gain product knowledge and develop relationships with vendors.  Excellent communication skills, detail-oriented, and desire to go the extra mile for clients.

Work History

Work History
Feb 2008 - Present

Senior Account Manager

AmeriList
  • Worked with Tylenol and their advertising agency to revamp their Scholarship Program.Transitioned their campaign from direct mail to email targeting guidance counselors—saved them approximately $5,000 in printing and fulfillment.Increased response rate by 20%
  • Design robust marketing initiatives through direct mail, email, and text messaging—worked on campaigns for industries such as pharmaceutical, insurance, CPG, hospitality, and entertainment
  • Launched the Mobile Interactive Division of the company—website, collateral, internal training documents
  • Seek out new business opportunities for company through networking events and cold calling
  • Research and formulate presentations on new strategies for clients to grow their business campaigns.
  • Work with Creative Department and Fulfillment Team to make sure all variables of an initiative (internal and client projects) are carried out efficiently and effectively

Education

Education

B.S.

May 2009 - Present

M.B.A.

Iona College

Skills

Skills

Identification of strategic brand opportunities

        Ability to come up with unique, custom ideas for clients to help bring their brand(s) to life.  Well-experienced in able to segment and identify target market based on demographic and lifestyle elements.

In-Depth Knowledge of Marketing Channels

    Strong Working Knowledge of Vast Communication Channels—Print, Direct Mail, Email, Mobile, Social Media.  Over the years I have worked on campaigns for Tylenol, Kaplan University, College of Westchester, AREVA, Zappos, BD, Campbell's Soup