Contact Me

Cell: 0827766640

Email: melpenguinviljoen@gmail.com

DOB: 8 April 1993

Nationality: South African

ID Number: 9304081166081

Race: White

Gender: Female

Marital Status: In a Relationship

Health: Fantastic! Blood Donor AND smoker!

Work History

Work History

Traffic Manager

Dec 2014 - Present
Black Robot Advertising

Market Research, Campaign and Concept Development, Team Management, Brain Storming, Media Booking and Planning, Human Resources, Brand Strategy, Google Search Champion, Quotation 'getter', Novice copy-writer, Junior digital strategist. Basically, a miracle worker. 

Book Keeper

Jun 2011 - Present
Keps Aftercare

Recording and data capturing of casual attendees. Requires communicating with parents and invoicing accounts. Requires time management and dealing with people. 

Promoter

May 2012 - Dec 2014
JR Promotions

SAB Miller and Distelle promotions. Entails knowing the SAB brands and Sub brands extensively in prder to sell to consumers, The same applies to Distelle and their wines. Need to know how to sell and talk to people. 

Activator

Mar 2012 - Nov 2014
HDI Youth

Promoting the Pick n Pay brand to the youth via in store activation's and Box Squad Deliveries to schools. Requires insane time management and good people skills

Internship

Nov 2014 - Nov 2014
Reel Media: Mnet

Movie Scheduling, Business Profile building, Research and Branding. Reel Media is one of the main media partners of Mnet and is contracted to them.

Senior Pet/ House Sitter

Apr 2013 - Nov 2014
Au-pairs & House Sitters 4 Africa

Respect and Responsibility for other peoples homes and needs one to have caring nature towards pets. Requires insane organisational skills. Also managed their social media at a stage. 

Brand Ambassador

Nov 2013 - Nov 2013
Volkswagen Commercial Vehicles

Brand Ambassador at the Johannesburg International Motor Show 2013. Required 12 hour shifts, on foot all day and intensive knowledge of VW Commercial Vehicles. 

Assistant Nurse

Feb 2010 - Nov 2010
Umgeni Mental Hospital

During the time of Nurses striking in Pietermaritzburg, I joined a group of people who volunteered to help with the daily duties of looking after the mental health patients. This included giving the medicine, dinner, tea and sometimes having to change their nappies and bath them. It also included playing with the children and making sure people had some company. It was a very intense experience and opened my eyes to a lot of things people tend to hide from. I also frequently organised donations of clothing and food from our school as the people were running out of clothing to wear.

Volunteer

Sep 2010 - Sep 2010
Johannesburg Zoo

Awesome Stuff! Spent a week working for different sectors at the zoo. From the education center to the Vet to the animal management. 

Education

Education

Certificate in the Science of Happiness

Dec 2014 - Present
EdX

Course on the science behind happiness. Includes subjects such as compassion, mindfulness and relationships. All based on scientific studies. Still busy with it. 

Certificate on Super Heroes and their influence on Popular Culture

Jun 2015 - Present
EdX

Course highlighting the influence of super heroes on our culture and society. Looks into philosophy. Whilst doing the course you need to create your own super hero. Still Busy with it. 

Bachelor of Business Administration in Brand Building and Management

Jan 2012 - Dec 2014
Independent Institute of Education

In depth degree on branding and communications and how to lead a brand. Subjects included:

  • Brand Strategy
  • Critical Studies
  • Finance
  • Economics
  • Creative Development
  • Channel Planning
  • Innovation in Business Management
  • Business Entrepreneurship

National Senior Certificate

Jan 2007 - Dec 2011
Treverton College

Boarding School in the Midlands. Subjects taken include

  • Accounting
  • Science
  • Art
  • Maths Core
  • Life Orientation
  • Afrikaans
  • English
  • Maths Paper 3
  • AP Maths

Skills

Skills

Google Analytics

Use of Google Adwords, Keyword Planner, Analytics and Trends to audit a brand in the digital space. 

Digital Marketing

Targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

Microsoft Office Suite

Proficient knowledge and expertise in Outlook, Excel, Word and Powerpoint, Also an excellent Mine Sweeper player. 

Bookkeeping

The activity or occupation of keeping records of the financial affairs of a business.

Market Research

The action or activity of gathering information about consumers' needs and preferences.

Social Media Management

Monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.

Brand Management

The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. 

Things I am Proud of 

Standard Bank Accounting Shield For Top Marks in Accounting 2011

Team Award for Drama 2011

Team Award for Outdoor Pursuits 2009

Frequent Maths Olympiad competitor (2007 - 2011)

First Team Cricket Scorer 2009 - 2011

3rd Team Hockey Captain 2011

Dorm Prefect 2011

Brand Challenge: Tomorrow Trust 2013

Brand Challenge: Sansui Summer Cup 2014

L'Oreal Brand Storm: Keihls 2014

Vega Bright Star Award 2012 (Distinction Pass)

Travelling Spirit

Gamer

Book Enthusiast

Nature Lover

Member of NSRI (via donations) 2012 - Present

Started my own Wine Club (2014 - Present)

Part of a small consultancy: Box Wine Consultants (2015 - Present)