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My background lies in harnessing the power of compelling communication to build successful brands - my focus has been on Fashion, Lifestyle, Technology, Health, Sport & Celebrity. To thrive in our digital age a brand needs not just a great product but a compelling story. I've been lucky enough to have helmed national communications strategies and activations for Motorola, The Black Eyed Peas, L'Oreal, Redken, Jeans West, Volley's, Blackberry, Chloe Sevigny, Harper's Bazaar, William Rast, Grazia, Madison, Ksubi, Huawei and HTC.


With over 15 years experience dealing with clients at c-suite level, I have more recently been called on, in a consulting capacity, to provide strategic business counsel to a number of CEO's and CMO's.  The growth in this area has spawned the recently created Ms Comm Group Consulting Business. I have a significant network of key business leaders and government officials. That network also extends to the Australian media and influencer landscape across a diverse range of platforms. 


I am a seasoned Company Director, leading teams of up to 20 people. 

Work experience

Nov 2015Present

Managing Director

Ms Comm Group Consulting

At Ms. Comm Group Consulting, we care about empowering business owners, sustainable development and making a difference. Sometimes we are a coach and trainer helping a business get better and sometimes we are a matchmaker, finding the right partner, investor or client. We help companies grow, improve and master change.

For our clients MCGC utilises a global network of consultants, experts, seasoned and respected business experts in Australia, US, Europe, and Asia. Sharing knowledge and expertise, accessing markets and building the right partnerships is essential for turning challenges into opportunities. We provide management consulting, business development, network expansion, brand development and marketing communications strategy and support.

Our dedicated team helps you develop your business plan and strategy, expand your customer base, define your brand, create powerful marketing solutions and improve your processes.

Aug 2012Nov 2015

Managing Director

Ms Communication

We help our forward-thinking clients navigate a complex (and ever changing) marketing landscape. We create compelling strategic narratives, develop attention grabbing content and amplify through PR, Social and Digital Channels. All while measuring its effectiveness with market-leading analytics. 

As an accomplished marketing communications professional and brand strategist with over 15 years of expertise, my career achievements include proven excellence in creating and executing national PR/Marketing strategies with maximised results for some of the most recognisable brands in the world, spanning a variety of industries that includes consumer technology, fashion, beauty, business to business health, sport, publishing and celebrity.

Jan 2005Oct 2012


L'umiere Communications

At Lumiere, we see what the consumer experiences as the last stop on a journey of collaboration between us, our clients, our partners, and any stakeholders who add value to our campaigns. We build platforms to deliver stories and believe the success of any brand is directly proportionate to the number of visual, emotive and engaging moments that brand commands.

My mandate at L'umiere covered Social Media, Digital Engagement, Influencer Endorsement, Events, Viral Campaigns, Storefronts, Experiential Activities, Collaborations and New Distribution Networks laying the groundwork for powerful, memorable messaging, driving brand authenticity, growth and, crucially, sales.

Sep 1997Nov 2005


Pure Management

In 1998 I left my Corporate life to scout for business opportunities and found the 20 year old Model Agency Pamela's, sensing strong growth potential.

I acquired then rebranded the Agency and developed a show with Arena TV and Cleo Magazine to scout the best new talent, while mentoring young girls and boys through the numerous peaks and troughs of a modelling career.

The Company saw five years of continued expansion and increased profitability before I successfully sold in 2004 (280% ROI) , being asked to stay on as CEO.

Jan 1992Jul 1997

Senior Broker


Having started as a Junior Broker in the Reinsurance Division, I worked my way up to the position of Senior Broker - responsible for the A$2.5m Australian book of business. I enjoyed my time within this corporate company and learned many skills that I was later able to apply to my own businesses. 


Jan 1994Jan 1996

Bachelor of Business Studies 

Charles Sturt University

not complete


Author, 'Girl's Guide to Turning Your Idea into a Business'  - New Holland Publishers: is the essential guide for women who want to work for themselves.

Contributing Author, 'Ms. Millionaire' - Profiling 16 Australian Female Entrepreneurs - Getting inside their minds to learn their techniques for success, and what dries them to be in the top money earners in the country. Inspirational stories.


Social Media Profile

You can get a sense of my personality by checking out:

Instagram - @thespiritlover

Twitter - @melseymour

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With thanks.