Appointed to Lead the SEO & Social Media Corporate Strategy – Social Media Management, Blogging, Content Development and Link Building
- Direct strategic development and prioritization of SEO, social media, and public relations projects across 100+ transactional and lead generation websites.
- Increased traffic by 20-30% YOY which translated into sales growth of over $4 million a year showing profitability for the first time in 3 years.
- Created and presented strategic marketing plans for C-Level partners at Comcast, Time Warner Cable, Cablevision, Cox Communications, Qwest, Army and Air Force Exchange Service (AAFES) and many others.
- Implemented and optimized multiple paid search campaigns (PPC/SEM) based on specific ROI goals for AT&T, Verizon, Saveology.com and others with annual budgets of $1 to over $6 million dollars. Played an instrumental role in operational decisions related to paid search (PPC) budgets that exceed $30 million a year.