Summary

A hardcore digital media professional seeking a challenging opportunity to work in an environment that gives me the platform to develop new skills while maximizing my years of work and life experience which will allow me to continue growing personally and professionally.

Work History

Work History
Dec 2013 - Sep 2014

Head of Digital Marketing

Moguldom Media Group
  • Developed and executed Digital Marketing Strategies that include Content Marketing, SEM (PPC), SEO, Social Media, Display Media and Affiliate Marketing for audience development, brand awareness and revenue growth across multiple web properties.
  • Increased revenue by 25% expanding content advertising internationally via Facebook, Outbrain, Taboola, nRelate and others.
  • Launched a new business, MoguldomStudios.com, direct distribution and ecommerce strategy generating video rentals and purchases of independent documentary films through digital platforms such as iTunes, GooglePlay, Amazon, and Sony with projected revenues of $1.5MM year.
  • Built affiliate channel for AKFTravel.com, focused on hotel bookings in Africa, and registered users with an interest in traveling to Africa.
  • Solved complex ROI analytics that monitors, CPA, CPM, RPM, LTV, profit, and margin for new business lines.
Jun 2012 - Dec 2013

IT Project Manager - Online & Digital Media

Jarden Consumer Solutions
  • Led a 300-seat Call Center integration project implementing Salesforce.
  • RFP development, vendor selection, contract negotiation and vendor management.
  • Project management (waterfall methodology) and resource planning for both CRM (Salesforce) and Business Intelligence (QlikView) projects.
  • Determine requirements and create business requirements documents for cross-functional business teams.
  • Work with test and production data to validate business requirements and manage scope.
  • Business Intelligence reporting with QlikView

Project management tools: MS Project 2010

Nov 2011 - Apr 2012

Director, Interactive Marketing

Business Financial Services
  • Developed corporate digital strategy and implemented Paid Search, SEO, Blog and Social Media tactics.
  • Established forecasts and performed in-depth quantitative analysis of digital lead generation efforts.
  • Managed web analytics, measuring incremental impact in unique visitors, page views, search engine positions, time on site, and funnel analysis.
  • Responsible for expanding digital asset optimization and mobile marketing to amplify the company’s reach into emerging marketing in the United Kingdom and Canada.
  • Product and Project management for all new websites and content development.
  • Vendor management, and contract negotiations.
  • Managed an overseas and in-house team of writers, designers, and developers.
Jan 2009 - Nov 2011

Internet Marketing Director

Saveology.com

Appointed to Lead the SEO & Social Media Corporate Strategy – Social Media Management, Blogging, Content Development and Link Building

  • Direct strategic development and prioritization of SEO, social media, and public relations projects across 100+ transactional and lead generation websites.
  • Increased traffic by 20-30% YOY which translated into sales growth of over $4 million a year showing profitability for the first time in 3 years.
  • Created and presented strategic marketing plans for C-Level partners at Comcast, Time Warner Cable, Cablevision, Cox Communications, Qwest, Army and Air Force Exchange Service (AAFES) and many others.
  • Implemented and optimized multiple paid search campaigns (PPC/SEM) based on specific ROI goals for AT&T, Verizon, Saveology.com and others with annual budgets of $1 to over $6 million dollars. Played an instrumental role in operational decisions related to paid search (PPC) budgets that exceed $30 million a year.
Jul 2008 - Dec 2008

Director, Paid Search

PC Security Shield
  • Strategic leader with full responsibility for operational execution of a $3M advertising budget.
  • Actively manage paid search campaigns for multiple corporate sites in Google, Yahoo!, MSN and others.
  • Ad copy and landing page A/B testing to improve conversions for paid search campaigns.
  • Article and Press Release submission.
  • Provide strategic direction to Executive Management regarding all Online Marketing needs.
Dec 2007 - Jul 2008

Director, eCommerce

Marine Accessories Corp.
  • Managed company eCommerce website copy, site design and functionality via CMS system keeping SEO best practices in mind.
  • Launched new eCommerce (ASP.net) website including new shopping cart implementation and content management system.
  • Increased sales by 30% within first week of launching new website.
  • Initiated and managed all Online Marketing efforts Pay per Click, SEO and Social Media strategies.
  • Developed and implemented email and offline direct mail projects.
  • Monitored web analytics and reported all data to Executive Management.
Feb 2005 - Dec 2007

Manager, Professional Services

Hostway Corporation

Online Marketing Department

  • Mentored and trained a team of 12 marketing analysts who provided consulting and management of Pay Per Click (PPC) and Search Engine Optimization (SEO) projects for over 700 SMB clients.
  • Provided strategic direction to Executive Management regarding Online Marketing efforts.
  • Led the company’s consumer strategic initiatives to grow revenues for the existing business unit of $2M a year by means of upgrading and selling additional services to clients.
  • Managed budgeting for over 700 client accounts with active PPC campaigns in Google, Yahoo! and MSN between $2,000 and $50,000 per month.
  • Help create synergies between product marketing, corporate marketing, sales and web designers assuring the highest level of customer satisfaction at all times.
Jun 2003 - Aug 2004

Client Relations Manager

Morevisibility
  • Managed strategic online strategies and budgets for SEO, PPC and paid inclusion campaigns for over 200 clients.
  • Research and development for all PPC campaigns with Google, Yahoo!, Business.com, Enhance, Kanoodle, Looksmart, and Miva.
  • Analyzed and report on organic positioning in the search engines via Web Position Gold.
  • Strategic consulting with client base regarding all interactive media efforts.
  • Extensive interaction with high profile clients such as Toshiba, Discovery Cruise, Starz Encore and many others.
  • Trained and mentored co-workers to promote efficiency and consistency in the workplace.

Education

Education
Jan 2005 - Jun 2007

MBA

University of Phoenix
Jun 1993 - Jun 1995

BA - Psychology

Florida International University
Jun 1989 - May 1991

AA

Broward Community College

Moguldom Studios Artwork