With over 9 years experience of event planning and influencer marketing, Mel is a seasoned pro at creating and executing campaigns that deliver real value and leave an impression. Following years of delivering cross-agency pitches, Mel has a wealth of experience of working directly with executive teams, engaging stakeholders and selling in ideas.

A self-confessed geek, Mel is passionate about technology and is constantly looking for ways to deliver solutions that have impact and value for business partners, with her distinctive creative flair.

Work History

Work History

Owner & CEO

Tribal Media
Feb 2013 - 2015

Following the successful development of a profitable department within Jam, starting her own agency was natural progression. Building the agency single-handedly, Mel has managed every aspect from new business, social media, influencer outreach, event management, account management, team development and mentoring as well as budgeting and forecasting. Clients include Skype, Sony, Vodafone, Samsung, GAP, Samsung, Eurostar, Nails Inc and OnePiece amongst others.

Within a year of launching, the agency was already turning over a profit of £250,000. 

Blogger Engagement Director, Jam

Engine Group
Mar 2011 - Feb 2013

Launched and developed a successful influencer engagement team within the agency. Responsible for cross-agency pitches, Mel was the key contact for executives across the business (multi-agency), ensuring seamless teamwork to win key contracts.

Delivered a strategy to develop the division into a profitable business unit with clients including Microsoft, Samsung Global,Rolls-Royce and Sky. Introduced client training seminars to add value and strengthen relationships along with a new CRM system now used throughout the agency.

On a day-to-day basis, Mel was responsible for creative, campaign planning and execution, event activations, copywriting, social amplification, influencer outreach, budgeting and forecasting.

Head of Marketing

Sep 2010 - Mar 2011

Employed on a freelance basis, Mel produced and delivered their marketing strategy including a new website launch, loyalty programme, white papers, case studies, digital PR and copywriting.

B2B Head of Marketing

White Label Dating
Jan 2009 - Sep 2010

Developed the B2B acquisition programme through marketing events and comms. The white label platform's success is dependent on the success of the partners. Therefore Mel's role was in training and engaging the B2B partners to optimise their sites and marketing campaigns. This was done through incentive programmes, training events, annual seminars, newsletters, webinars and digital PR.

Communities Manager

Aardman Animation
May 2008 - Jan 2009

Responsible for overseeing the online social strategies for all Aardman owed assets including Wallace & Grommit and Shaun the Sheep. The primary focus was around the launch of a joint venture with Channel 4 where Mel reported into the Head of Commissioning and lead a team growing a new online community.

Event Producer & Community Manager

Sep 2006 - May 2008

Solely responsible for planning and producing the Future of Web Apps conference internationally. Growing profit 400% in less than two years, the conference went from a 400 person event to a 2000 multi-track conference with expo.

Mel produced every aspect of the event, from designing the event programme, deciding upon venue and timing (having researched competitors), logistics, AV requirements, sourcing international speakers, 3rd party supplier management, ticketing, sponsor liaison, speaker management and hospitality, online marketing of the events, project management, press partnerships, monitoring real-time feedback through social media, customer service, post-event analysis.

Marketing Manager

Bank of Ireland
Sep 2005 - Sep 2006

Responsible for managing the launch of the online mortgage brand, Giraffe, including online and offline marketing activity. 

PA & Event Planner

Bank of Ireland
Mar 2004 - Sep 2005

Responsible for managing events on behalf of the Executive Team to maintain company's status and reputation, from hospitality days to large conferences throughout the UK.

Financial Advisor

Bank of Ireland
Dec 2001 - Mar 2004

Customer facing financial advisory role, managing a team of 12 to work towards sales targets & maintaining customer relations. Mel was the youngest fully qualified Financial Advisor in the company.

Some nice things people have said...

Daniel Deeks-Osburn - Direct Report

"There's really no one else like Mel. She is a brilliant leader, an engaging speaker and has a deep understanding of her industry. Social media, influencer engagement, blogging and PR aren't just skills for Mel, they're a lifestyle. As a manager Mel is attentive, supportive and kind. She is an ever-inclusive leader, involving and empowering stakeholders at every stage of a project. I found Mel an absolute pleasure to work with and could not recommend her highly enough."

Simon Wardley - Conference Speaker

“As someone who speaks at numerous major conferences around the world, I know the importance of a good organiser. Mel is one of the very best in the world. She is a talented and capable individual, well organised, fantastic with people, professional and a good communicator.”

Why hire me?

I am a dedicated, bright, creative and highly focused individual who thrives on the adrenaline rush of events. You either get it or you don't. I get it. I weirdly like deadlines and I'm the queen of lists. I love people and I'm driven by success. Everything about me is perfectly suited to this opportunity and I believe that given the chance, I could be a true asset to Microsoft.

Now at a stage in my career where I would like to dedicate myself to one company rather than working for multiple clients, I'd love to go back to my true passion, which is in events. I want to embrace my inner geek. I want to work for Microsoft.