Summary

As a highly-motivated and results orientated communication professional working in the private sector, I have a proven track record of delivering communication strategies that raise brand awareness and strengthen reputation. Looking to secure a role where I can bring immediate and strategic value and develop current skillset.

Work History

Work History

Head of Communications

Oct 2012 - Present
RABOBANK INTERNATIONAL
  • Develop and execute integrated corporate communications strategy that delivers on the organisation objectives;
  • Design digital strategy to develop Rabobank's online presence and build the brand across social media platforms; 
  • Strengthen the Rabobank brand and raise its profile through strategic sponsorship opportunities and high profile client events;
  • Act as trusted advisor to Europe Executive Committee;
  • Establish and maintain internal communication tools and channels that increase employee engagement and employer brand effectively;
  • Establish fit-for purpose measurement techniques for all communication.
  • Lead the regional communication network, guide on best practice, new policies and guidelines;
  • Overall responsibility for managing the Corporate Communications budget.

Key Achievements: 

  • Coordinated several press interviews with senior management during the Rabobank Turkey opening event attended by 100+ guests (clients, executive board members and government officials). 

  • Developed a suite of branded marketing materials for annual European Advisory Board Summit which is now being adapted for use in our Asian and North America Advisory Boards. 

  • Negotiated 50% discount on full page spread in independent weekend supplement for The Times.  

Internal Communications Manager

Apr 2011 - Sep 2012
LLOYDS BANKING GROUP
  • Create and implement communications strategy for several functions to align to the Group strategy;
  • Work with stakeholders to develop concepts that increase employee advocacy;
  • Create appropriate content for a range of on and offline communication channels;
  • Manage relationships with key stakeholders, suppliers and agencies;
  • Segment audiences and drive messages through fit for purpose channels;
  • Research new tools and implement best practice industry standards;
  • Plan, manage and oversee events, including annual top 200 HR event;
  • Manage HR communications team; monitoring performance and delivery whilst; developing team member skills and capabilities.

Key Achievements: 

  • Designed, managed and executed the HR senior leaders event (200+), comprising of nine simultaneous workshops aligned to the Banks strategic priorities.

  • Conducted 10 focus groups and online research and used alongside survey results to develop global employee advocacy programme to help strengthen the brand internally.

Internal Communications Advisor

Jan 2008 - Apr 2011
ROYAL DUTCH SHELL
  • Develop and execute global communications strategy which delivers on business objectives;
  • Build strong working relationships with stakeholders including senior leadership, coaching and advising on effective communication and employee engagement methods;
  • Develop a range of communication material for online, print, film and face to face and social media use;
  • Collaborate with teams to ensure alignment of message on purpose, vision and strategy;
  • Measure the effectiveness of activities, research new communication methods and channels;
  • Plan and coordinate regular employee engagement sessions throughout the year.

Key Achievements:

  • Received Global Business Coalition Award for the design and execution of the World AIDS Day global campaign.

  • Managed Shell's attendance at the UNFCCC conference including the production of three high quality films produced for online and stakeholder engagement.
  • Managed all internal communication for Shell's IT change programme across Benelux

Global Web Specialist

Apr 2004 - Jan 2008
ROYAL DUTCH SHELL
  • Manage the global intranet site and externally facing web content;
  • Support a network of intranet content owners, providing advice on appropriate tools and applications for knowledge sharing, as well as implementing effective processes to ensure content was kept up-to-date;
  • Identify the scope and requirements of projects and managed the build of new websites, team spaces, wikis and blogs ensuring compliance with internal policy and standards.

Key Achievements 

  • Increased traffic to global Intranet by 100% through re-design project in 2007. Integrated and developed new online and social media tools within the Intranet structure

Education

Education

MA International Communication Management

Sep 2006 - May 2008
HOGUESHOOL UTRECHT

Corporate Reputation, Marketing,  Media Relations, Social Media, Internal Communications, Brand Management, Journalism and Television. 

BSc Photography & Digital Imaging

Sep 2000 - May 2003
UNIVERSITY WESTMINSTER

Digital Image Management, Photography, Science for Imaging, Technologies, Professional Photography & Film.

Advanced Level Studies

Sep 1998 - Jun 2000
HERTFORD REGIONAL COLLEGE

English Language & Literature (C Grade), Business Studies (C Grade), Media Studies (C Grade)

Skills

Skills

Writing

Write and edit articles, press releases, scripts, speeches, presentations and editorials. Write for websites and social media platforms.

Stakeholder Engagement

Planning

Strategic planning experiece across a number of communication disciplines such as: Internal, Change, Crisis, Corporate Communications, Marketing, 

Volunteering 

SOLACE WOMEN’S AID: Communications Fundraising Team Lead
Responsible for Marketing and PR for the Charity's annual flagship event: Rock Against Violence.                                                                                             

BROKERAGE CITYLINK: Community Business Partner
Responsible for creating and developing  Rabobank and The Brokerage's inaugural mentoring programme.

Volunteering

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