Heather

Work directly with C-level executives, Sales, Business Development & Product teams as well as agencies and vendors to design and execute multi-channel event marketing programs in the U.S., Latin America and Asia
Oversee multi-million dollar budget to plan and execute all brand events, ranging from major international trade shows to local and regional retail-supported and direct-to-consumer programs
Manage team of four to strategize, carry out, and measure comprehensive marketing programs, including conducting market research to ensure the company attracts appropriate demographics
Eliminated $250,000 of unnecessary spending in fiscal year 2015
Earned fastest promotion in company history

Planned, budgeted and oversaw global and domestic trade shows, dealer events and key customer functions for Marketing, National Field Sales, Retail Sales, Mobile Life Solutions, Corporate and Product Planning divisions
Negotiated all hotel and meeting space contracts, coordinated the rebranding of meeting and banquet rooms with appropriate vendors, managed meetings schedules, food & beverage orders, A/V and hotel registration lists
Cut over $50,000 in unnecessary annual vendor fees and taxes by eliminating storage of expired company assets through disposal, recycling and donation

Oversaw all conference content and program development, including securing leading experts as speakers, creating detailed agenda, generating up-to-the-minute conference matter, and maintaining on-time schedule
Proofread BEOs(banquet event orders), marketing materials and print collateral, and official program material
In 6 months, launched and grew company's social media platform to 1, 000+ followers on FB, LinkedIn & Twitter

Maintain successful lifestyle blog with 35-40, 000 monthly unique visitors
Produce 4-6 original blogs and creative visual content monthly, and engage followers with fun, interactive contests and giveaways
Grow social media channels 15-30% year-over-year, with~ 850 new followers monthly in aggregate on Facebook, Twitter, Instagram, and Pinterest
Utilize sponsored posts and affiliate links to produce revenue at $15,000/year(and growing)

Oversaw creation and implementation of continuing medical education programs, including budget preparation, maintenance and reconciliation, as well as all marketing materials (print and email)
Organized all on-and offsite social events, including celebrity appearances, catering and activities
Handled BEOs, hotel contract negotiation, grant requests, exhibitor communication, prospectus handling, booth set-up coordination, meeting attendee registrations and distributing financial statements

Columnist at Inc. Magazine