• Los Angeles, CA


Columnist at Inc. Magazine


Skilled and accomplished event planner with 13+ years experience in project and event management in the U.S., Asia, South America, Canada and Europe.

• Strong background in channel marketing

• $5M+ budget development & management

• Social media specialist: FB, Twitter, Pinterest, IG

• Competent in contract negotiation

Qualification Highlights

Skilled event planner with 13+ years experience in project and event management in the U.S., Asia, South America, Canada and Europe. Strong background in channel marketing, contract negotiation, budget development & management, and social media.

Work History

Work History

Events & Experiential Marketing Manager

Apr 2014 - Present
KYOCERA Communications, Inc. – Virtual
  • Work directly with C-level executives, Sales, Business Development & Product teams as well as agencies and vendors to design and execute multi-channel event marketing programs in the U.S., Latin America and Asia
  • Oversee multi-million dollar budget to plan and execute all brand events, ranging from major international trade shows to local and regional retail-supported and direct-to-consumer programs
  • Manage team of four to strategize, carry out, and measure comprehensive marketing programs, including conducting market research to ensure the company attracts appropriate demographics
  • Eliminated $250,000 of unnecessary spending in fiscal year 2015 
  • Earned fastest promotion in company history

Marketing Specialist

Sep 2012 - Apr 2014
KYOCERA Communications, Inc. – San Diego, CA
  • Planned, budgeted and oversaw global and domestic trade shows, dealer events and key customer functions for Marketing, National Field Sales, Retail Sales, Mobile Life Solutions, Corporate and Product Planning divisions
  • Negotiated all hotel and meeting space contracts, coordinated the rebranding of meeting and banquet rooms with appropriate vendors, managed meetings schedules, food & beverage orders, A/V and hotel registration lists
  • Cut over $50,000 in unnecessary annual vendor fees and taxes by eliminating storage of expired company assets through disposal, recycling and donation

Conference Program and Content Manager

Nov 2010 - Oct 2012
Crittenden Conferences – San Diego, CA
  • Oversaw all conference content and program development, including securing leading experts as speakers, creating detailed agenda, generating up-to-the-minute conference matter, and maintaining on-time schedule
  • Proofread BEOs(banquet event orders), marketing materials and print collateral, and official program material
  • In 6 months, launched and grew company's social media platform to 1, 000+ followers on FB, LinkedIn & Twitter

Founder & Owner

May 2012 - Present
Country Life, City Wife – Virtual
  • Maintain successful lifestyle blog with 35-40, 000 monthly unique visitors
  • Produce 4-6 original blogs and creative visual content monthly, and engage followers with fun, interactive contests and giveaways
  • Grow social media channels 15-30% year-over-year, with~ 850 new followers monthly in aggregate on Facebook, Twitter, Instagram, and Pinterest
  • Utilize sponsored posts and affiliate links to produce revenue at $15,000/year(and growing) 

Symposia Manager

Jan 2009 - Nov 2009
Promedica International CME – Carlsbad, CA
  • Oversaw creation and implementation of continuing medical education programs, including budget preparation, maintenance and reconciliation, as well as all marketing materials (print and email)
  • Organized all on-and offsite social events, including celebrity appearances, catering and activities
  • Handled BEOs, hotel contract negotiation, grant requests, exhibitor communication, prospectus handling, booth set-up coordination, meeting attendee registrations and distributing financial statements

Media Features

  • DIGITAL: Yahoo Parenting, The Daily Beast, Pawcurious
  • PRINT: Glamour, Business Traveler, Woman’s Day, Woman’s World, Smart Meetings, San Diego Pets
  • NEWS OUTLETS: The Miami Herald, The St. Petersburg Times, The Tampa Tribune, San Diego Union Tribune, Pacific San Diego Magazine, What’s Right With Tampa Bay
  • BROADCAST: FOX News, BRATS: Our Journey Home (documentary)