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I have experience in retail operations, retail marketing and business development, office administration, public relations and digital marketing. My prior experience in various fields and work environments have armed me with knowledge, character and fortitude, inevitably to be a useful asset to my prospective workplace.I am involved with a few charity organisations through providing PR support by arranging interviews and inviting media to cover fundraising events. I wish to be more active in charity organisations that support the causes I believe in. I love meeting new people, listening to their stories, gaining inspirations and learning new ideas.Please feel free to find out more about me at Links to my various social media profiles can be found at the site.

Work experience

Sep 2010Present

Engagement Specialist

Yolk, a Grey Group company

- Strategy & Planning marketing campaigns using digital media tools - Managing online communities (Facebook Fanpage, Twitter, etc)- Copywriting (website & social media platforms)

Sep 2009May 2010

PR Executive

RAPR Mileage Sdn Bhd

Job Description:

-Client servicing (Pavilion KL and Cartier/ assisting with Visa International, STYLO International and corporate clients)

-Media relations on behalf of clients

-Events Management

-Drafting press advisories and press releases

-Pitching interviews for clients

-Media monitoring

-Preparing publicity plans for clients

Experience Gained:

-Pavilion KL

oPublicity for major festivities; Deepavali 2009, Christmas 2009, Chinese New Year 2010

oPublicity for Pit Stop 2010 in conjunction with KL Grand Prix

oPublicity for CEO – Retail of Pavilion KL

oPublicity for various other events such as MIFA 2009, 2nd Anniversary, Earth Day etc.

oPublicity for winning awards at Asia Pacific Property Awards 2010


oDisseminate press releases to carefully selected media

oArrange photoshoots of products with media

oEvent management for their annual High Watchmaking event

-Visa International

oEvent management for press conferences

oDisseminate press releases to media

-STYLO International

oEvent management during Stylo events

oMedia relations (requests for interviews, photographs, etc.)

-Corporate clients

oEvent management during press conferences, launches and IPO listings

oDisseminate press releases to media

Feb 2009Jul 2009

Personal Assistant to Directors

Tony NG & Associates Sdn Bhd

Job Description

-Assisting the Directors on communication with Insurance Companies and Clients

-Assisting the Directors on system management and marketing tools

-Managing a team of 10 admin staffs (full-timers and part-timers)

-Ensure smooth running of operations

-Dealing with difficult and complicated cases (customer service)

-Personal Assistant to Directors


-Gained insights into the Insurance business

-Led an admin team of 10 people (including Customer Service)

-Built a systematic approach to dealing with incoming mails and data as well as distribution of job tasks among the admin staff

Feb 2008Jan 2009

Associate/Retail Manager

T-JOUE Sdn Bhd

Job Description

-Working closely with three other colleagues and two directors in sustaining the business. Sharing the responsibility of overall planning and management of the company


o  Shared responsibility in business development and decision-making process regarding the brand’s image, funding, marketing strategy, sales strategy, merchandising, etc.


oSolely in charge of three retail outlets (Mid Valley Megamall, Bangsar Village II, Sunway Pyramid) and assisted in the operations of two Parkson counters (Pavilion, Gurney Plaza) which include staffs management, stocks management, promotions and sales


oResponsible for hiring, training and managing of staffs, interns, and revising salary and commission scheme to motivate the staffs


oResponsible for planning and executing marketing activities and events to create awareness and promote sales

oPromoting ‘Fashion Talk’ (T-JOUE’s image consultancy programme) to corporate clients

oCreating brand awareness – through magazine advertisements, tie-ins with other products/events, media exposure through magazines, television, radio and the internet

oCreating and managing T-JOUE’s Facebook Fanpage

oOnline store: Initial planning and execution of T-JOUE’s online store (

Experience Gained:

-Running a retail business in the Fashion Industry

-Start up of Midvalley Flagship Store outlet, Parkson counters and online store (

-Staff management and stock management

-Increased brand awareness using Social Media Tools such as Facebook and Fashion Blogs

-T-JOUE featured on 8TV Quickie, RTM2 and

-Successfully organised events such as Fashion Shows and Fashion Talks

-Sponsors sourcing for fashion shows and goodie bags

-Experience in Photoshoots and Fashion Shows (models, make-up and hair, photographers, etc)


Jul 2004Jul 2007

LL.B (Hons)

Kemayan ATC/University of London