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Mehul Raja

Senior Sales and Marketing Professional 


Senior Sales and Marketing Professional with over 13 years of experience in ATL and BTL communications as well as digital marketing initiatives, hard core sales, business acquisition

Work experience

May 2013Present

Head-Sales and Marketing

AND Promotainment Pvt Ltd
  • Strategized, planned and executed brand advtg / promotion, digital marketing, lead generation and other BTL initiatives for various brands/clientele and movies via on-ground Activations, events and ATL communication like outdoors and radio
  • Successfully planned and managed International Musical concert in Dubai achieving a revenue surplus of Rs 20 Million in just 4 months
  • Heading a team of experts in the field of Sales, business development, events and brand promotions
  • Key Achievements – Doubled annual revenue from Rs. 20 million to Rs. 41 million
May 2011May 2013

Asst. Director-Marketing

Sistema Shyam Teleservices Ltd (MTS India)
  • Executed innovative Marcom initiatives including In-shop Branding, Ground Activations, Event, Digital and ATL & BTL communication
  • Plan and execute on ground sales and lead generation activities targeted at retail and enterprise customers to achieve circle sales, revenue and service targets
  • Planned and managed annual budgets for new launch campaigns as well as existing product communication campaigns
  • Launched 2 innovations and got one of the first Neon for MTS within 3 months of joining

Key Achievements – Over-achieved targets on regular basis and received Performer of the Month Awards and Employee of the quarter award for multiple innovations

Sep 2007May 2011

Senior Manager-Marketing - Tata Photon

Tata Teleservices Ltd.
  • Successfully launched and managed TTSL's New Products and Data services under brand Tata Photon Pan India
  • Hold the distinction of managing pan India sales, promotion & Marcom Campaigns via Social, digital, ATL & BTL campaigns
  • Played a stellar role in launching 4 products under the brand Tata Photon in just 4 months and revamping the brand website; won Performer of the Month Award in Feb'2010
  • Key Achievements – Received employee of the month and promotion for back to back innovative campaign launch and achieve annual revenue as well as brand track targets 
Sep 2005Sep 2007

Group Account Manager

DIREM Marketing Services Ltd.
  • Hold the distinction of the only team leader to achieve the annual sales targets every year and get double promotion
  • Demonstrated excellence in managing various high profile accounts such as Intel Education and Tata AIG General Insurance
  • Instrumental in reducing project costs by over Rs. 20 Lakh through pre-planning, digitization, website revamping and by minor changes in project implementation
  • Visited US twice in order to understand the nuances of International Event Planning, Marketing and Promotion as a part of Intel ISEF event requirements.
  • Key Achievements – Received double promotion for increasing revenue by 50% year on year
Feb 2005Sep 2005

Sales Manager - Financial Products - NRIs

Times Online Ltd
  • Devised and executed Sales strategies targeted at NRIs including Direct Sales, CRM & Event initiatives for Lead/Reference Generation.
  • Led a team of 20 Sales Executives for U.S. Region Sales of Financial Goods like Insurance, MFs and Remittances to
  • Launched various financial products like Insurance & Mutual Funds for NRIs.
  • Improved the customer satisfaction level via Annual NRI Customer Meet
  • Key Achievements: Received employee of the quarter award for innovative marketing campaigns and achieving double digit growth month on month for 3 months
Feb 2004Feb 2005

Unit Sales Manager

ICICI Prudential Life Insurance
  • Recruited, trained and led a team of 20 Advisors to achieve pre defined sales targets
  • Steered the execution of Lead Generation Activities on ground at high footfall locations
Jan 2003Feb 2004

Territory Sales Manager

Citicorp Services Ltd
  • Achieved Sales of premium cards, life Insurance and personal loans
  • Successfully managed team of 3 people and achieved best performance award
Jun 1999Jan 2001

Db Sales Representative

Mihir Enterprises Distributor of Camlin Ltd

Manage the assigned sales territory for all stationary products of Camlin Ltd


Jun 2001Apr 2003

Master of Management Studies (Marketing) 

University of Mumbai
Jun 2005Apr 2007

Post Graduate Diploma in Global Strategic Management

Jun 1996Apr 2001

B.Sc - Maths

University of Mumbai
Jan 2008Jun 2008

Diploma in Retail Management

K10 Training Institute


Marketing Communication

Planning and execution of Marketing Campaigns on Digital, BTL and ATL mediums

Sales Targets

Achieving of pre-decided/assigned sales targets on regular basis

Brand Management

Brand management and enhancement of Brand equity


Managing vendors and partners/business affiliates to generate additional business from them for the organisation


Ideating and executing innovative approach to KRAs and daily targets/campaigns


Products that I have worked on




A few Innovation in Marketing campaigns