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EXPERIENCE

Director Marketing + Communication

Strategy Development

  • Develop and manage the implementation and evaluation of a comprehensive communications and marketing plan across multiple DDP business units, as well as an effective vendor management strategy
  • Work closely with other DDP directors to track metrics and ROI across all DDP communication efforts and improve on strategies as needed
  • Demonstrate success through strong metrics, authentic audience engagement, and increased community and visitor involvement at DDP-led programs

Team Management

  • Effectively direct third party vendors and consultants (public relations, web, multimedia, printing, social etc.) in the execution of marketing and communication projects on time and within budget 
  • Lead a team responsible for promoting a unified brand across multiple channels and with multiple audiences

Branding + Positioning

  • Develop and implement a strong narrative that connects DDP to its role in downtown Detroit and effectively positions the organization locally and nationally
  • Serve as a spokesperson on behalf of DDP
  • Ensure accurate articulation of DDP’s desired image and position to internal and external constituencies

Budget Management

  • Draft a recommended communications and marketing budget annually and effectively manage the department to deliver results within the approved budget

Process + Procedure

  • Develop standard operating procedures to organize the work of the communications and team
  • Demonstrate success through strong metrics, authentic audience engagement, and increased community and visitor involvement at DDP-led programs

Relationship Building

  • Build and sustain relationships and cross-promote in collaboration with key partners, sponsors, Downtown businesses and public space stakeholders

Pope Francis Center

Jun '16Jun '17

Manager Marketing, Communication + Special Events

Communication + Marketing

  • Developed effective communication and marketing strategies across print and digital channels to ensure target audiences were reached with messaging that maintained PFC brand standards
  • Curated and produced communication deliverables including executive leadership speeches, social media messaging, video campaignsinfographicscommunity outreach packets, annual reports and e-newsletters to inform, educate, fundraise and offer  engagement opportunities 

Media

  • Directed and executed traditional media strategy to secure coverage of key PFC initiatives and campaigns
    • Maintained and nurtured strong relationships with local media; identified and pitched compelling story angles; wrote and disseminated press releases; prepped and advised executive director and staff ahead of interviews 

Social Media

  • Planned and implemented social media strategy by curating and publishing relevant, original and high-quality content that aligned to PFC's mission
    • Successfully directed "$30K in 30 days" crowdfunding campaign through strategic social marketing and fundraising event coordination
    • Built brand awareness and online reputation through paid and organic content; tracked and analyzed key metrics and shifted strategies accordingly to ensure maximum possible influence 

Special Events

  • Directed all aspects of special event strategic planning and executed as assigned by the executive director
    • Co-Chairperson of Pope Francis Center Inaugural Fundraising Dinner in April 2017 that sold out to an attendee list of nearly 500 and netted over $110,000
    • Identified, cultivated, and stewarded corporate, community and individual support to meet event fundraising goals; recruited, coordinated and managed event committee and volunteers to insure benchmarks were met

Integration Architect

  • Recruited to develop and present unique consumer marketing tactics to executive leadership at Fortune 100 companies
    • Deliverables ranged from power point presentations, infographics and documentaries to physical spaces like interactive museums
  • Managed several project team members to ensure quality standards, deadlines and budgets were met

WXYZ-TV

Jan '11Sep '15

Reporter + Producer

Broadcast Reporting

  • One of eight Scripps journalists chosen nationwide to write, produce and report stories for The Now Detroit - an innovative daily news show
  • Responsible for technology coverage at major local events like the North American International Auto Show and Chevrolet Detroit Grand Prix

Digital Production

  • Responsible for producing daily news content on site and mobile; strategically crafting social posts to increase SEO and site traffic and developing innovative social media content

Community Outreach

  • Detroit 2020 Committee Member; produced stories on community members working to make Detroit a better city to work, live and play

Please inquire with candidate regarding employment from 2007 - 2011

PUBLIC SERVICE

Volunteer

Serve monthly at The Pope Francis Center - a homeless service center providing warm meals, showers, laundry and a number of medical clinics to Detroiters in need.

Communication + Marketing Advisory Board Chair

Rivière28 is a group of Detroit enthusiasts, on a mission to introduce and promote involvement with the Detroit riverfront. R28 is an arm of The Detroit Riverfront Conservancy, a 501(c)(3).

Team Fox Fundraiser

Raised $17K in less than 60 days while training for the 2015 Detroit Free Press Marathon. Funds were raised through micro-donations solicited using strategic social media marketing and communication. Effort was in tribute to my mom, diagnosed with PD in 2012.

TESTIMONIALS

"Meghan is like a swirl of good ideas and energy and motivation and optimism that could turn into chaos at any moment but doesn't because she remains so poised and thoughtful in all she does. It's a thrill to watch."    

- Kelly Kozlowski, COO, Downtown Detroit Partnership

"Meghan has an astonishing level of creativity and tenacity."                                                                                    

- Laura Rodwan, CMO, Downtown Detroit Partnership

"All of us in the WXYZ newsroom are in awe of Meghan’s energy and enthusiasm, which are surpassed only by her love and commitment to causes in our community.”                                                                                            

- Stephen Clark, Host, WOMC

"The quick daily moments in the spotlight don't begin to capture the depth of Meghan's generosity, creativity and selflessness."                                                                                                                                                      

- Tom Leyden, Sports Director, WXFT

EDUCATION

Michigan State University

2007

BAS Mass Media Communication