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PROFESSIONAL EXPERIENCE

POPE FRANCIS CENTER

Jun 2016Present

Sr. Manager Marketing, Media Relations & Special Events

  • Successfully directed "$30K in 30 days" crowdfunding campaign through strategic social media marketing and fundraising event coordination
    • Funds raised will allow the PFC to serve Detroit's homeless every Saturday for an entire year - the first time they are able to do so in their 26 year history
  • Develop communication and marketing plan to ensure disparate audiences are reached with appropriate, targeted messaging that maintains PFC brand standards
  • Direct and execute traditional media strategy to secure coverage of key PFC initiatives and campaigns across all local platforms
    • Maintain and nurture strong relationships with local media developed during employment at WXYZ-TV; identify and pitch compelling story angles; write and disseminate press releases; prep and advise executive director and staff ahead of interviews 
  • Create and implement social media strategy by curating and publishing relevant, original and high-quality content that aligns to PFC's mission
    • Build brand awareness and online reputation; monitor and respond to social audience through authentic and engaging communication; analyze key metrics and shift strategies accordingly to ensure target donors are reached

Arti|fact Integration Architect

  • Repeatedly chosen as sole representative from Arti|fact business unit to present to senior leadership at a Fortune 100 company in Atlanta, Georgia; including the President of North America and 25 department heads
  • Developed, designed and created custom marketing initiatives and deliverables to best showcase and preserve client insights and stories
    • Deliverables ranged from power point presentations, infographics and videos to physical spaces like interactive museums
  • Managed several project team members to ensure quality standards, deadlines and budgets were met

WXYZ-TV

Sep 2014Mar 2015

Digital Reporter/Producer - The Now Detroit

  • On-air digital reporter for WXYZ-TV Detroit; 13th largest US broadcast market with a viewing audience of over 1.8M
  • One of eight Scripps journalists nationwide chosen to aggregate, write, produce and report stories for show's on-air and online audiences 
  • Solely responsible for building, maintaining and engaging a social media audience of several thousand for the The Now Detroit Facebook and Twitter accounts
  • Identified, cultivated and shared newsworthy stories and ideas with The Scripps Now digital team to drive content in eight US markets
  • Trained staff in targeting unique audiences across multiple media platforms by teaching the intricacies of writing for print vs. broadcast or social

WXYZ-TV

Jan 2011Sep 2014

Digital Reporter/Producer

  • On-air digital reporter for WXYZ-TV Detroit; 11th largest US broadcast market with a viewing audience of over 1.8M
    • Solely responsible for digital and social media coverage of major local events like the North American International Auto Show and Detroit Grand Prix with live on-air reports and interviews
    • Researched, wrote, produced, edited and reported live and taped segments on the latest technology, social media or digital news stories used daily in the morning, noon, evening and/or weekend broadcasts
  • Digital producer for WXYZ.com and 7 Action News mobile with an average of 11M and 18M page views per month, respectively
    • Solely responsible for producing and managing breaking and daily news content on WXYZ.com and mobile app by writing and aggregating content from multiple sources
    • Strategically crafted headlines and social media posts to increase search engine optimization and site traffic while maintaining the accuracy and integrity of a story
    • Developed innovative social media content to benefit viewers, followers, and fans
      • Coordinated partnership with Meijer and developed content via social media that led to a donation of more than $10,000 in aid to metro Detroit residents suffering through a heat wave and power outage
      • Established relationships with network producers and pitched creative story ideas that granted social media fans exclusive behind-the-scenes access to Good Morning America and LIVE! with Kelly and Michael via Twitter from New York, NY
      • Played an integral role in the digital coverage of the 2012 Aurora, CO movie theater shooting for KMGH as a member of a select team of Scripps journalists invited to travel to Denver, CO.
  • Detroit 2020 Committee Member
    • Served as a committee member on the Detroit 2020 initiative; a project committed to facing the challenges of the region by working with and recognizing those in the community unifying, inspiring or taking action to make Detroit a better place to live, work and play

YANKS ABROAD

Feb 2010Feb 2011

Staff Writer/Editor

  • Sole American correspondent covering Norwegian Eliteserien League soccer for site receiving 2.7 million page views per month

    NIKE WOMEN

    Sep 2008Jun 2009

    Nike Field Reporter

    • Selected from hundreds of applicants in a national contest to represent the NikeWomen brand and report for NikeWomen.com

    PASSION PROJECTS

    RIVIÉRE28

    2016Present

    Advisory Board Member - Communication, Recruiting and Engagement Committee

    Rivière28 is a group of young, professional, Detroit enthusiasts, on a mission to introduce and promote involvement with the Detroit riverfront. Riviere28 is an arm of The Detroit Riverfront Conservancy, a 501(c)(3).

    Team Fox Volunteer Fundraiser

    Raised $17K in less than 60 days while training for the 2015 Detroit Free Press Marathon. Funds were raised through micro-donations solicited using strategic social media marketing and communication. Effort was in tribute to my mom, diagnosed with PD in 2012.

    TESTIMONIALS

    "I've known Meghan for almost ten years, from her days in college to her days now in front of a camera. The quick daily moments in the spotlight don't begin to capture the depth of her generosity, creativity and selflessness.  I am honored to know Meghan personally and thrilled she has enjoyed such well-deserved professional success."

    -Tom Leyden, WFXT Sports Director

    "All of us in the WXYZ newsroom are in awe of Meghan’s energy and enthusiasm, which are surpassed only by her love and commitment to causes in our community.”

    -Stephen Clark, WXYZ Anchor

    “Meghan not only keeps her finger on the pulse of what’s happening in the world of social media and shares it with our viewers, but she’s a bright light in the newsroom.”

    -JoAnne Purtan, WXYZ Anchor

    "I believe in Meghan and have a tremendous amount of respect for what she brings to the table. I am lucky to have her by my side."

    -Amy Perifanos, Senior Director Gongos

    HARDWARE

    • 2015 Data Insight Visualization Award Winner
    • 2013 Michigan Associated Press: Best Website Award - WXYZ Digital Staff
    • 2013 Society of Professional Journalists Detroit: Best Online Feature Reporting for 2012 Woodward Dream Cruise Coverage - WXYZ Digital Staff
    • 2013 Society of Professional Journalists Detroit: Best Online Investigative Reporting for "Wayne County Confidential" - WXYZ Digital Staff
    • 2012 Michigan Associated Press: Best Website Award - WXYZ Digital Staff
    • 2012 Michigan Association of Broadcasters: Best Use New Media - WXYZ Digital Staff
    • 2011 Michigan Association of Broadcasters: Best Use New Media Merit Award - WXYZ Digital Staff

    EDUCATION

    Michigan State University

    2007

    BAS Mass Media Communication