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EXPERIENCE

POPE FRANCIS CENTER

Jun 2016Present

Manager Communications, Marketing, Media & Special Events

COMMUNICATIONS & MARKETING

Develop communication and marketing strategies to ensure target audiences are reached with appropriate messaging that maintains PFC brand standards

MEDIA

Direct and execute traditional media strategy to secure coverage of key PFC initiatives and campaigns

  • Maintain and nurture strong relationships with local media; identify and pitch compelling story angles; write and disseminate press releases; prep and advise executive director and staff ahead of interviews 

SOCIAL MEDIA

Create and implement social media strategy by curating and publishing relevant, original and high-quality content that aligns to PFC's mission

  • Successfully directed "$30K in 30 days" crowdfunding campaign through strategic social media marketing and fundraising event coordination
  • Build brand awareness and online reputation; monitor and respond to social audience; analyze key metrics and shift strategies accordingly to ensure target donors are reached

SPECIAL EVENTS

Direct all aspects of special event strategic planning and execution as assigned by the executive director

  • Identify, cultivate, and steward corporate, community and individual support to meet event fundraising goals; recruit, coordinate and manage event committee and volunteers to insure benchmarks are met

Integration Architect

  • Recruited to develop and present unique customer journeys to executive leadership at Fortune 100 companies
    • Deliverables ranged from power point presentations, infographics and documentaries to physical spaces like interactive museums
  • Managed several project team members to ensure quality standards, deadlines and budgets were met

WXYZ-TV

Sep 2014Mar 2015

On-Air & Digital Reporter, Producer - The Now Detroit

One of eight Scripps journalists chosen nationwide to aggregate, write, produce and report stories for The Now Detroit's on-air and online audiences

WXYZ-TV

Jan 2011Sep 2014

On-Air & Digital Reporter, Producer

ON-AIR REPORTING

On-air technology reporter for WXYZ-TV Detroit - 11th largest US broadcast market with 1.8M person viewership

  • Responsible for technology coverage daily at at major local events like the North American International Auto Show and Detroit Grand Prix

DIGITAL PRODUCTION

Digital producer for WXYZ.com and 7 Action News mobile - averaging 11M and 18M page views per month

  • Responsible for producing and managing daily news content on site and mobile; strategically crafting social posts to increase SEO and site traffic and developing innovative social media content:
    • Coordinated partnership with Meijer that led to $10,000 in aid for metro Detroit residents suffering in a heat wave and power outage

COMMUNITY OUTREACH

  • Committee member on the Detroit 2020 initiative; a project  that faced the region's challenges by recognizing those in the community inspiring or taking action to make Detroit a better place to live, work and play

Please inquire with candidate regarding employment prior to 2011.

PASSION

RIVIÉRE28

2016Present

Communications & Marketing Advisory Board Chair

Rivière28 is a group of young, professional, Detroit enthusiasts, on a mission to introduce and promote involvement with the Detroit riverfront. Riviere28 is an arm of The Detroit Riverfront Conservancy, a 501(c)(3).

Team Fox Volunteer Fundraiser

Raised $17K in less than 60 days while training for the 2015 Detroit Free Press Marathon. Funds were raised through micro-donations solicited using strategic social media marketing and communication. Effort was in tribute to my mom, diagnosed with PD in 2012.

TESTIMONIALS

"The quick daily moments in the spotlight don't begin to capture the depth of Meghan's generosity, creativity and selflessness."

-Tom Leyden, WFXT Sports Director

"All of us in the WXYZ newsroom are in awe of Meghan’s energy and enthusiasm, which are surpassed only by her love and commitment to causes in our community.”

-Stephen Clark, WXYZ Anchor

“Meghan not only keeps her finger on the pulse of what’s happening in the world of social media and shares it with our viewers, but she’s a bright light in the newsroom.”

-JoAnne Purtan, WXYZ Anchor

"I believe in Meghan and have a tremendous amount of respect for what she brings to the table. I am lucky to have her by my side."

-Amy Perifanos, Senior Director Gongos

EDUCATION

Michigan State University

2007

BAS Mass Media Communication