Senior Account Executive
Mfa Marketing & Public Relations
• Serve as day-to-day resource and oversee client deliverables and communications. • Write and review client collateral: press releases, media alerts, briefing documents, media pitches, bios and fact sheets. • Evaluate opportunities for partnerships and sponsorships on an on-going basis.• Develop and maintain media and influencer relationships. • Lead research, analysis, and development of integrated PR plans. • Oversee planning and team execution of key media-facing events, including press previews, trade shows and festivals. • Craft end-to-end full-scale influencer campaigns that support brand initiatives. • Work with a variety of B2C and B2C clients across the food/beverage, lifestyle, fashion, social good, tech and wellness realms. A few clients to note: Peet's Coffee, Klarna, Back on My Feet, Stance Socks, Gwynnie Bee, Anna Victoria, Squaw Valley, Lumi Juice, Traeger Grills.