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Meghan O'Donnell

Senior Account Executive at Mfa

Work experience

January 2017Present

Senior Account Executive

Mfa Marketing & Public Relations

• Serve as day-to-day resource and oversee client deliverables and communications. • Write and review client collateral: press releases, media alerts, briefing documents, media pitches, bios and fact sheets. • Evaluate opportunities for partnerships and sponsorships on an on-going basis.• Develop and maintain media and influencer relationships. • Lead research, analysis, and development of integrated PR plans. • Oversee planning and team execution of key media-facing events, including press previews, trade shows and festivals. • Craft end-to-end full-scale influencer campaigns that support brand initiatives. • Work with a variety of B2C and B2C clients across the food/beverage, lifestyle, fashion, social good, tech and wellness realms. A few clients to note: Peet's Coffee, Klarna, Back on My Feet, Stance Socks, Gwynnie Bee, Anna Victoria, Squaw Valley, Lumi Juice, Traeger Grills.

July 2016December 2016

Account Executive- Beauty  

5W Public Relations

• Drafted and serviced pitch letters and media alerts. • Proactively pitched targeted media outlets, including broadcast, print, online and new media. • Responsible for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials for client accounts. • Worked collaboratively with team members to develop and implement successful PR campaigns. • Facilitated campaigns with influencers + tastemakers.

Mar 2014July 2016

Account Executive

Pistol PR

• Drafted pitches, press releases, media alerts, fact sheets, newsletters • Responsible for securing high quality placements with high traffic online outlets and national print magazines • Worked with a variety of independent and natural beauty, grooming, luxury, design, home, international, fashion and lifestyle clients • Copywriting, ghostwriting for clients • Maintained and updated PR media list • Generated, edited, published and shared daily social media content for a variety of brands • Cultivated new relationships with media contacts • Researched for events, projects, new media outlets, pitch angles.

May 2013Mar 2014

Assistant Account Executive 

Marquet Media, LLC
Dec 2012May 2013

PR/Social Media Intern 

Misha Nonoo
Sept 2009Jan 2013

Sales Associate

ANN INC.

Education

Aug 2009May 2013

Bachelor of Arts- Journalism and Media Studies

Rutgers University - New Brunswick, NJ

Minor: Art History 

Skills

Proficient in:

Microsoft Office Suite (Word, Excel, Outlook and PowerPoint), Photoshop, Illustrator, Salesforce, Wordpress, InDesign, Final Cut Pro, QuickBooks, GoogleDocs, Vocus, Cision, Fashion GPS, Lexis Nexis, Hootsuite and MailChimp.

Volunteer/Related Experience

Mighty Mutts- (2016-Present), 11th Hour Rescue- (2008-Present), Best Buddies- (2011-2013), Autism Speaks- (2011-Present), Childhood Leukemia Foundation- (2011-2013); Staff writer/editor on the Daily Targum, the official student newspaper of Rutgers University- (2009-2012)