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Work History

July 2016Present

Account Executive

5W Public Relations

• Draft and service pitch letters and media alerts. • Proactively pitch targeted media outlets, including broadcast, print, online and new media. • Responsible for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials for client accounts. • Work collaboratively with team members to develop and implement successful PR campaigns. • Facilitate campaigns with influencers + tastemakers.

Mar 2014July 2016

Account Executive

Pistol PR

• Drafted pitches, press releases, media alerts, fact sheets, newsletters • Responsible for securing high quality placements with high traffic online outlets and national print magazines • Worked with a variety of independent and natural beauty, grooming, luxury, design, home, international, fashion and lifestyle clients • Copywriting, ghostwriting for clients • Maintained and updated PR media list • Generate, edit, publish and share daily social media content for a variety of brands • Build and grow new relationships with media contacts • Researched for events, projects, new media outlets, pitch angles 

May 2013Mar 2014

Assistant Account Executive 

Marquet Media, LLC

• Drafted press releases, pitches, and media placements • Pitched media outlets daily • Media list building • Managed international fashion accessory brands, authors, eco hair care brand, and luxury handbag line • Updated all social media platforms daily 

Dec 2012May 2013

PR/Social Media Intern 

Misha Nonoo

• Drafted and designed weekly newsletter • Handled social media channels daily • Helped coordinate and run events such as Nonoo’s NYFW show, as well as an assortment of press events • Drafted press releases  • Pitched media outlets • Sample trafficking 

Sept 2009Jan 2013

Sales Associate

ANN INC.

• Provided excellent customer service, worked well with others, and interested in brand growth • Assisted in display of merchandise • Maintained sales records for inventory control

Education

Aug 2009May 2013

Bachelor of Arts- Journalism and Media Studies

Rutgers University - New Brunswick, NJ

Minor: Art History 

Skills

Proficient in:

Microsoft Office Suite (Word, Excel, Outlook and PowerPoint), Photoshop, Illustrator, Salesforce, Wordpress, InDesign, Final Cut Pro, QuickBooks, GoogleDocs, Vocus, Cision, Fashion GPS, Lexis Nexis, Hootsuite and MailChimp.

Volunteer/Related Experience

Mighty Mutts- (2016-Present), 11th Hour Rescue- (2008-Present), Best Buddies- (2011-2013), Autism Speaks- (2011-Present), Childhood Leukemia Foundation- (2011-2013); Staff writer/editor on the Daily Targum, the official student newspaper of Rutgers University- (2009-2012)