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Summary

I am a passionate public health advocate with proven experience developing and implementing advocacy campaigns, utilizing social media to strengthen campaigns, and conducting trainings on tobacco control, obesity prevention/nutrition, and social media.

While I was in high school, several close friends and family members were diagnosed with cancer -- marking the beginning of my fight against cancer as well as my interest in public health and youth advocacy. I truly believe we can make a difference in our communities, and that belief empowers me every day to seek out new and creative ways to create change.

Specialties: My specialties include tobacco control, public health advocacy, grassroots organizing, youth advocacy, individual and group training, public speaking, strategic social media assessment and plans, internet advocacy, and new media.

Work History

July 2016Present

Director of Youth Engagement & Policy

Rescue | The Behavior Change Agency
  • Develop and manage grassroots policy change and health communications campaigns for local and state health agencies, including campaign strategy, messaging development, material development, budget management, data analysis, and reporting
  • Manage a talented team of policy campaign managers and field organizers responsible for on-the-ground campaign implementation in Oklahoma, Virginia, Vermont, and New Mexico
  • Work with my team to develop all necessary materials for each campaign, such as videos, commercials, websites, event collateral, fact sheets, toolkits, and email action alerts
  • Lead the planning and execution of PR/media events and review all associated media materials, such as reports, infographics, fact sheets, media advisories, press releases, press kits, and blog posts
  • Oversee and continuously improve our supporter recruitment and mobilization strategies, including the management of on-the-ground events
  • Utilize digital advocacy strategies to recruit supporters, build momentum, drive frequent and coordinated online and offline action, and move supporters up the ladder of engagement
  • Build and maintain relationships with third-party organizations, partners, community leaders, and/or coalitions
  • Assess the readiness of communities to change certain policies and encourage clients to pursue relevant policy change efforts.
  • Work with youth  field organizers to maximize youth engagement policy change efforts.
  • Lead growth of campaign team, which includes duties such as hiring, evaluating performance, and mentoring
  • Bolster team-wide public health and advocacy/organizing knowledge base, including leading internal staff briefings and developing internal best practice documents.
Mar 2013July 2016

Public Health Policy Campaigns Group Manager

Rescue | The Behavior Change Agency
  • See above
Apr 2012Mar 2013

Public Health Policy Campaign Manager

Rescue Social Change Group
  • Developed and implemented state and local tobacco control and obesity prevention campaigns for Y Street, Virginia’s largest youth movement
  • Managed initial campaign branding process and ensured consistent branding throughout the campaign’s life
  • Recruited and coordinated with third-party organizations, partners, legislators, community leaders, and stakeholders
  • Worked with team of Youth Action Mangers to guide youth efforts towards achieving campaign objectives
  • Worked one-on-one with top performing youth activists to increase their engagement in the policy change process
  • Managed campaign-related tasks, which included budget management, data entry, reporting, and report development
  • Led campaign public relations and social media strategies
Sep 2010Apr 2012

Senior Social Media Specialist

M+R Strategic Services
  • Helped nonprofit organizations utilize social media to engage their supporters and create social change
  • Provided strategic social media advice to client teams to create and implement effective Internet campaigns for progressive non-profit clients
  • Established and helped guide implementation of M+R’s suite of social media products and services
  • Marketed new social media services to new and existing clients, including drafting proposals and attending pitch meetings
  • Regularly spoke at webinars, conferences, and events as an expert on social media and advocacy
  • Created an internal social media marketing plan and established an internal social media content team for M+R’s online presence
  • Monitored and evaluated the social media landscape for effective new tools, trends and strategies
  • Co-authored the annual eNonprofit Benchmarks report and the new Benchmarks Extra: Facebook report from M+R and NTEN
  • Led internal social media staff trainings, knowledge sharing processes, and develop best practice documents
  • Helped develop and implement internal Social Media Fellowship program; supervise and mentor Social Media Fellow 
May 2009Sep 2010

Constituency Relations

Campaign for Tobacco-Free Kids
  • Assisted with organizing and executing the annual Symposium in Washington, D.C., which trains tobacco control youth advocates from around the country
  • Worked with youth advocates nationwide to support the organization's advocacy initiatives at the local, state, and federal level
  • Designed and conducted advocacy and tobacco control trainings for youth advocates and adult coordinators at conferences around the country
  • Designed and promoted advocacy and activism event planning guides for youth advocates to use in their communities
  • Identified ways to update and improve the youth advocacy website and wrote copy for the web
  • Assisted with the development of the yearly Kick Butts Day guide (2010 & 2011) for the annual nationwide youth advocacy event
  • Wrote and sent email updates and action alerts for the Kick Butts Day email list of over 4,800 contacts
  • Created and maintained the Kick Butts Day Facebook fan page and Twitter account, growing Facebook fan page membership from zero to 1,422 fans in seven months
  • Contributor to the American Academy of Physicians' annual Tar Wars Guide (2010)
Aug 2008Jun 2010

Founder and President

Colleges Against Cancer at American University
  • Conducted bi-weekly Executive Board meetings and monthly general body meetings
  • Planned club events in support of our mission, constructed yearly budget, and oversaw management of the club as a whole
  • Established a Campuses for Clean Air initiative on campus to advocate for a tobacco-free campus policy and served as AU's representative on the DC-wide Campuses for Clean Air Council (GWU, CAU, Georgetown, Howard, AU)
  • Managed campus participation in the American Cancer Society's Making Strides Against Breast Cancer in October 2010, recruiting 197 participants and raising $8,301.00.
  • Recruited 42 teams for our 2009 annual Relay For Life, which raised $27,000 for the American Cancer Society
  • Recruited 71 teams and 587 participants for our 2010 annual Relay For Life, which raised $49,883.21
Nov 2008Oct 2009

Phonathon Student Caller & Student Supervisor

American University Office of Development
  • Placed calls to alumni to update them on American University’s progress and to ask for their financial support. 
  • Promoted from Student Caller to Student Supervisor in May 2009. 
  • Monitored, evaluated, and encouraged the performance of the student callers under my supervision. 
  • Participated in the hiring process for student callers. 
Jan 2009Apr 2009

Intern

U.S. House of Representatives - Rep. Dennis Moore
  • Drafted letters to constituents 
  • Assisted with office duties, including the daily constituent mail 
  • Answered telephone inquiries from constituents

Education

Aug 2007Aug 2010

Bachelor of Arts

American University

Honors/Awards: AU Honors Program, Outstanding Leadership in the Honors Community Award, Dean's List (6/6 semesters)

Relevant Courses: Grassroots Lobbying, Internet in Advocacy Campaigns, Managing Advocacy Campaigns, Politics & Policy of Health Care, Congress & Legislative Behavior, Public Speaking, and Writing for Mass Communication.

Recommendations


“Megan was hands down one of the best interns that has ever worked for me during my 6.5 years on the Hill. She is highly motivated, sharp, an excellent researcher and analyst, very professional, and personable as well. ...  I am confident that she would be great asset to any organization that is smart enough to hire her.” - Sarah Lochner, Senior Legislative Assistant, US House of Representatives

“Megan was an absolute pleasure to work with. She has a unique skill set rarely found in a young professional. Her efficiency coupled with her knowledge of advocacy and online media is simply outstanding. Megan has an extraordinary work ethic, is remarkably competent and takes the initiative to learn new skills and take on new responsibilities. Projects that should take days take her an hour and in the time she saves she is innovating, creating, brainstorming. She was an invaluable member of our team!” - April Schweitzer, Associate Director, Youth Advocacy, The Campaign for Tobacco Free Kids

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Volunteer Work

American Cancer Society, 2004 - 2014

  • Serve as CD-4 Lead on the Maryland ACS CAN Ambassador Constituent Team supporting state and federal ACS policy initiatives
  • Served as a member of the Colleges Against Cancer South Atlantic Lead Team to support CAC chapters across the South Atlantic division, August 2009 to May 2010

Women's Information Network, August 2011 - present

  • Serve as Co-Chair of the Professional Development Series (PDS) Management Series 
  • Served as Senior Network Chair, providing support for five WIN networks (present)
  • Served as the Health, Wellness, and Recreation Network Co-Chair (2012-2013)

Computer Skills

Twitter, Facebook, Pinterest, MailChimp, Microsoft Word, Excel, PowerPoint, Outlook, HTML, CSS, Photoshop, WordPress, Cision's MediaSource, Convio