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Hi, I'm Megan

I really love telling stories. I do it everywhere - on behalf of brands, publications and myself.

I'm knowledgeable about enterprise technology, finance, sustainability, politics, the best kayaking spots in NJ, and the latest sci-fi books.

When it comes to marketing, I'm interested in all types of technology organizations - check out what I've been up to at meganmorreale.com.

Work History

Dec 2016Present

Content Marketing Manager

Taboola
  • Owns, creates and manages a KPI-driven marketing and editorial strategy
  • Maintains 3-6 month editorial calendar for all content
  • Develops and maintains both paid and organic distribution strategy
  • Manages case study creation process from innovation to distribution
June 2016Dec 2016

Digital Marketing Manager

BountyJobs
  • Drives revenue growth through marking programs and marketing automation
  • Creates/reviews marketing output for accuracy, clarity of content, and applicability to target audience
  • Develops methods for expanding lead generation potential of campaigns and projects
  • Prepares and monitors project timelines and costs
  • Plans, organizes and executes trade shows, conferences, and events
  • Manages and maintains stock of marketing collateral (digital, media and print) and branded company promotional items. Handles procurement, requests and distribution.
  • Helps manage and maintain marketing databases (including client and prospect information, mail and email lists)
Sep 2015june 2016

Blog and Social Media Coordinator

BountyJobs
  • Developed and managed content strategy to drive brand awareness, web traffic, lead-generation efforts, and new customer acquisition
  • Maintained 3-6 month editorial calendar for all content, outlining specific materials and amplification channels
  • Collaborated with internal teams and leaders (product, sales, marketing) to create content such as blog posts, case studies, eBooks, annual reports, and more
  • Owned, created and managed a KPI-driven marketing and editorial strategy, reported analysis of campaigns to leadership team on a bi-weekly basis
  • Manage external resources including freelance writers and agencies for content production and research
  • Managed marketing campaign for ERE conference
April 2015Present

Marketing Consultant (Part-Time)

CEO, Megan Morreale - Storyteller
  • Creative Click Media - agency strategy, marketing workshops, and content creation
  • Kid Care Concierge - public relations strategy, social media strategy and marketing workshops
  • SMSEagle - developed marketing content
  • Ipswitch - developed marketing content
  • KISI - developed marketing content
Jun 2013Sep 2015

Associate Account Executive

Springboard PR
Jun 2013Dec 2013

Special Writer

MyCentralJersey (Packet Media Group)
  • Regularly reported and contributed stories to the Hamilton Observer and The Messenger-Press
  • Wrote feature stories on scientific/political news in the Hamilton and Robbinsville communities
  • Covered local city council and city chamber meetings
  • Covered local board of education meetings

    Articles can be found on centraljersey.com.

Skills

Digital Marketing

Development of SEO, SEM, Field, Content Syndication, and Retargeting (multi-touch) Campaigns

Content Strategy/Creation

Blog Writing, eBook Writing, Infographic Planning, Report Commissioning, Journalism, Article Writing, Interviewing, Research and AP Style.

Marketing Technology

HubSpot (Expert), Marketo (Beginner), Wordpress, MailChimp, Google Analytics, Moz, Office, AdWords, MailChimp

Social Media

Twitter, LinkedIn, Google+, Tumblr, Facebook and Management Tools (Buffer, Hootsuite, Mention, BuzzSumo etc.)

Education

Certifications and Awards

Oct 2015Oct 2015

Gold - Trade Show Planning

Jasper Awards

etherFAX HIMSS (October 2015 with Springboard PR)