Aug 2008 - Feb 2011
Conducted outbound cold calling to Fortune 500 C level executives to identify business and systems needs and pains. Used SPIN selling to prospect and obtain opportunities. Used salesforce.com as CRM system.
Conducted a high call volume of inbound and outbound calls to obtain prospects to increase sales pipeline. Documented market trends and obtained customer feedback. Clients include Fortune 500 (SAP, HP, Oracle, Silverpop, IBM,SecureWorks). Partnered with HP,HP resellers and VAR’sto increase market share and brand awareness for all types of HP hardware and equipment including printers, AIO, document management, Windows7,StorageWorks,VDI, Wide Format Printing, Cloud Computing, Virtualization, Used direct and consultative selling to increase revenue.
Initiated customer contact with Silverpop current clients and potential clients to introduce email marketing capabilities. Created mass email campaigns, tracked open and delivery rates. Collaborated with marketing team to execute leads to turn prospects into clients. Called Europe, Benelux and US to increase Silverpop market share. Handled all aspects of marketing program from opt in and message content and design to delivery and list management which affect email deliverability. Determined the accounts that required research and prospecting activities to secure a sufficient flow of additional qualified opportunities.