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Summary

Highly accomplished, incisive, and motivated executive with broad leadership experience within Caribbean and Latin American telecommunications market, utilizing unique blend of technical and business knowledge to communicate key points to position brand and organization for rapid growth. Strategic and resourceful leader with demonstrated success in revenue generation, reporting, budgeting, and P&L management in startup and growth situations. Fluent in Spanish and English. Conversant in Portuguese.

 

Work experience

2014Present

LATAM and Caribbean Sales Director

DRAGONWAVE INC.

Direction of Sales operations establishing a large channel network in Caribbean and Latin America, with the goal of expanding sales volume in the region, monitoring marketing and sales activities in each territory. Direction of technical and business training. Responsible of a team of 4 people.

Selected Achievements:

  • Expanded channel network to 50+ local resellers/VARs/Integrators in Latin America
  • Built a solid pipeline of $16M+, 100+ opportunities across the region
  • Sales to T1 telecom service provider in Argentina, and T2/T3 telecom service provider in Peru, Bolivia, Ecuador and central America.
Nov 20122013

Regional Sales Director, South America

PEERAPP

REGIONAL SALES DIRECTOR, SOUTH AMERICA Manage Direct Sales initiatives to mobile, MSO, and ISP operators in the region and sales campaigns from initial lead through sales win. Direct development and execution of sales/account plans, recruitment of new partnerships to increase market sales volume, and management of marketing campaigns for ISPs market.

Selected Achievements:

  • Expanded corporate network and visibility closing sale with large customer in Chile for $400K and added new deal in pipeline for $5M in 2014.
  • Secured 15 new customers and sold additional features and licenses to 12 existing customers.
Jan 2012Oct 2012

REGIONAL SALES DIRECTOR, SOUTH AMERICA

SONUS NETWORKS

Led consolidation of company’s presence in region by developing local partners and detecting new business within Tier 1/2/3 Telecommunications Service Providers. Focused business development selling solutions to installed base customer as well as acquiring new customers. Built solid sales funnel for future revenue. Recruited, trained, and assisted new channels to represent company locally in territory.

Selected Achievements:

  • Identified $7M in opportunities for pipeline in Argentina, Colombia, Bolivia, and Peru.
  • Key player within targeted expansion of business increasing staff to cover Latin American region.
Aug 2009Dec 2011

REGIONAL SALES DIRECTOR, SOUTH AMERICA

CELTRO, LTD.

Directed Sales operations in South America including Brazil, managing sales volume expansion in region. Served as account lead with main OEM partners in region. Focused on large account development and establishment of distribution network encompassing partners in each country and globally based. Provided technical and business training and staff development. Monitored sales activities in each territory driving growth and profitability.

Selected Achievements:

  • Conceptualized and led market penetration initiative utilizing market and potential customer knowledge to secure $1.5M in new contracts from companies in Argentina, Peru, and Uruguay.
Jul 2005Jul 2009

REGIONAL SALES & MARKETING DIRECTOR, SOUTH AMERICA

CERAGON NETWORKS, LTD.

CERGON NETWORKS, LTD., Tel Aviv, Israel  2005 – 2009Telecom Service Provider developing microwave backhaul solutions generating $450M annually.REGIONAL SALES & MARKETING DIRECTOR, SOUTH AMERICA Ensured successful Sales and Marketing operations spanning nine countries in South America. Designed and developed marketing strategy to position products in region. Built wide range of contacts in large customers. Conducted presentations, analyzed projects, and deployed promotional activities.Selected Achievements: * Invited to participate in RFP from Telefonica for Latin American region after extensive promotional activity in each country in region and headquarters in Spain.* Built and directed distribution network composed of partners in each country. Obtained $2M in contracts from customers in most of the countries in the region including Argentina, Bolivia, Peru, and Chile.

  • Invited to participate in RFP from Telefonica for Latin American region after extensive promotional activity in each country in region and headquarters in Spain.
  • Built and directed distribution network composed of partners in each country. Obtained $2M in contracts from customers in most of the countries in the region including Argentina, Bolivia, Peru, and Chile.
Sep 2000Jul 2005

REGIONAL SALES & MARKETING DIRECTOR, SOUTH AMERICA

EASTEL SAIC

Created strategic five-year plan to expand business across region. Managed Sales, Technology, and Marketing departments. Selected and established strategic alliances with manufacturers, suppliers, and national and international financing groups. Developed and managed institutional image and advertising. Directed 10 Sales and Pre-Sales team members with full P&L accountability.

Selected Achievements:

  • Increase sales volume 55% via new customer acquisition and product and service development.
  • Secured $7M project for provision of high technology equipment and services for telecommunication operators after two years of development.

 

Education

Mar 1979Dec 1989

 Electronic Engineering (Telecommunications)

National Technological University