Roberto Medina Rivero
Latin America Biz Dev & Sales Director - Telecom Market
- Buenos Aires AR
- +54 911 4470 1461
Highly accomplished, incisive, and motivated executive with broad leadership experience within Caribbean and Latin American telecommunications market, utilizing unique blend of technical and business knowledge to communicate key points to position brand and organization for rapid growth. Strategic and resourceful leader with demonstrated success in revenue generation, reporting, budgeting, and P&L management in startup and growth situations. Fluent in Spanish and English. Conversant in Portuguese.
Direction of Sales operations establishing a large channel network in Caribbean and Latin America, with the goal of expanding sales volume in the region, monitoring marketing and sales activities in each territory. Direction of technical and business training. Responsible of a team of 4 people.
REGIONAL SALES DIRECTOR, SOUTH AMERICA Manage Direct Sales initiatives to mobile, MSO, and ISP operators in the region and sales campaigns from initial lead through sales win. Direct development and execution of sales/account plans, recruitment of new partnerships to increase market sales volume, and management of marketing campaigns for ISPs market.
Led consolidation of company’s presence in region by developing local partners and detecting new business within Tier 1/2/3 Telecommunications Service Providers. Focused business development selling solutions to installed base customer as well as acquiring new customers. Built solid sales funnel for future revenue. Recruited, trained, and assisted new channels to represent company locally in territory.
Directed Sales operations in South America including Brazil, managing sales volume expansion in region. Served as account lead with main OEM partners in region. Focused on large account development and establishment of distribution network encompassing partners in each country and globally based. Provided technical and business training and staff development. Monitored sales activities in each territory driving growth and profitability.
CERGON NETWORKS, LTD., Tel Aviv, Israel 2005 – 2009Telecom Service Provider developing microwave backhaul solutions generating $450M annually.REGIONAL SALES & MARKETING DIRECTOR, SOUTH AMERICA Ensured successful Sales and Marketing operations spanning nine countries in South America. Designed and developed marketing strategy to position products in region. Built wide range of contacts in large customers. Conducted presentations, analyzed projects, and deployed promotional activities.Selected Achievements: * Invited to participate in RFP from Telefonica for Latin American region after extensive promotional activity in each country in region and headquarters in Spain.* Built and directed distribution network composed of partners in each country. Obtained $2M in contracts from customers in most of the countries in the region including Argentina, Bolivia, Peru, and Chile.
Created strategic five-year plan to expand business across region. Managed Sales, Technology, and Marketing departments. Selected and established strategic alliances with manufacturers, suppliers, and national and international financing groups. Developed and managed institutional image and advertising. Directed 10 Sales and Pre-Sales team members with full P&L accountability.