Roberto Medina Rivero

  • Buenos Aires AR
Roberto Medina Rivero

Skills

Skills

Distribution Network Development

Complex Sales Negotiations

Key Account Management

Market Development & Expansion,

Revenue Generation & P&L

New Business Development

Sales & Marketing Management

Leadership & Team Building

Customer Relationship Building

Latin American Market Penetration & Growth

Strategic Planning & Execution

Work History

Work History
Nov 2012 - Present

Regional Sales Director, South America

PEERAPP

REGIONAL SALES DIRECTOR, SOUTH AMERICA Manage Direct Sales initiatives to mobile, MSO, and ISP operators in the region and sales campaigns from initial lead through sales win. Direct development and execution of sales/account plans, recruitment of new partnerships to increase market sales volume, and management of marketing campaigns for ISPs market.

Jan 2012 - Oct 2012

REGIONAL SALES DIRECTOR, SOUTH AMERICA

SONUS NETWORKS

Led consolidation of company’s presence in region by developing local partners and detecting new business within Tier 1/2/3 Telecommunications Service Providers. Focused business development selling solutions to installed base customer as well as acquiring new customers. Built solid sales funnel for future revenue. Recruited, trained, and assisted new channels to represent company locally in territory.

Aug 2009 - Dec 2011

REGIONAL SALES DIRECTOR, SOUTH AMERICA

CELTRO, LTD.

Directed Sales operations in South America including Brazil, managing sales volume expansion in region. Served as account lead with main OEM partners in region. Focused on large account development and establishment of distribution network encompassing partners in each country and globally based. Provided technical and business training and staff development. Monitored sales activities in each territory driving growth and profitability.

Jul 2005 - Jul 2009

REGIONAL SALES & MARKETING DIRECTOR, SOUTH AMERICA

CERAGON NETWORKS, LTD.

CERGON NETWORKS, LTD., Tel Aviv, Israel  2005 – 2009Telecom Service Provider developing microwave backhaul solutions generating $450M annually.REGIONAL SALES & MARKETING DIRECTOR, SOUTH AMERICA Ensured successful Sales and Marketing operations spanning nine countries in South America. Designed and developed marketing strategy to position products in region. Built wide range of contacts in large customers. Conducted presentations, analyzed projects, and deployed promotional activities.Selected Achievements: * Invited to participate in RFP from Telefonica for Latin American region after extensive promotional activity in each country in region and headquarters in Spain.* Built and directed distribution network composed of partners in each country. Obtained $2M in contracts from customers in most of the countries in the region including Argentina, Bolivia, Peru, and Chile.

Sep 2000 - Jul 2005

REGIONAL SALES & MARKETING DIRECTOR, SOUTH AMERICA

EASTEL SAIC

Created strategic five-year plan to expand business across region. Managed Sales, Technology, and Marketing departments. Selected and established strategic alliances with manufacturers, suppliers, and national and international financing groups. Developed and managed institutional image and advertising. Directed 10 Sales and Pre-Sales team members with full P&L accountability.

Education

Education
Mar 1979 - Dec 1989

 Electronic Engineering (Telecommunications)

National Technological University