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Interest

Golf, New Technology, Theatre, University of Alabama Football, Atlanta Braves, Social Networks, Marketing, Advertising Design, Politics, Professional Networking, Gourmet Cooking, Reading and Music

Summary

 Over 8 years' experience as an Online Media Consultant and Display Advertising Account Executive driving strategic growth and sales as a top producer in the print and online advertising industry through inside, as well as, outside sales. Highly competitive, passionate, persuasive and articulate, able to achieve results others believe to be impossible. As an Online Media Consultant, experienced in creating and implementing persuasive account strategies for a competitive marketplace.

Demonstrated success record in:• Consistently surpassing sales quota • Distilling value, overcoming objections and securing hard to close deals.• Developed interactive business relationships with senior executives and advertising agencies

Skills

Networking
Google
Proficient in Microsoft Office
Search Engine Marketing
Cluster Sales / Packaging
Prospecting/ Client Cultivation
Market Research
Account Development
Multi-media Marketing
Ad Campaign Management

References

Edgar Martinez

"In his previous role with Auto Interiors Magazine, Michael Culberson was instrumental in bringing our organizations together to form a partnership agreement regarding an upcoming industry conference. Michael took a leading role in developing the business organization within ITSA. He also developed new marketing tools for ITSA that enabled us to reach a broader market, increase the awareness, and to insure the success of our conference."

Kimbrough Clinton

“Michael understands the sales process from cold calling to closing. He is able to establish rapport with his clients by providing relent information to the clients needs uncovered through the process of discovery and then providing a solution that can have immediate positive impact with the customer bottom line. He was a pleasure to work with and I would recommend him to any organization that wishes to have an established sales professional.”

Colleen Reeder Hopkins

“While I was an internet sales manager for BellSouth Advertising & Publishing I got to know Michael and saw him achieve many successes as an cyber sales rep. Michael has no fear of the phone and of asking for the sale. As a result, he always achieved his sales goals and consistently led the team with the number of new clients he acquired.”

Kevin Bird

“During my time working with Michael at Bill Communications/VNU/Nielsen, he proved to be a consummate professional willing to put the customer first. His ability to tailor his offerings to best assist the client in reaching their goals was outstanding and created great relationships between he and the customer. Additionally, his desire to grow as a professional by taking on sales opportunities in new media markets was a great asset to the company.”

Rita Goins

“When I worked with Michael he was persistent, professional and flexible. He expressed a genuine interest in the advertising needs of our bank, in order to tailor a program to help us more effectively utilize his publication to reach our audience. At one point when we needed design assistance with a project, he located an artist to help. He is client-focused and resourceful. I recommend Michael if you're looking for someone to provide high energy service with great personality

John Boudreau

"Michael Culberson has a proven track record of being a strong and effective sales person. During the first half of 2001, he singly-handed brought in more than 73% of the budgeted revenue for the site, www.autointeriors.com. This website excelled as the website with the most advertising revenue and the largest number of advertisers in our Atlanta office due to Michael's efforts.

Michael understands the value of web advertising, and is able to communicate that value to his clients effectively. His proposals are engaging and clearly promote the benefits of advertising with the brand and, in particular the website."

Gary DeHart

“Michael was very task oriented when he worked for me. He was not afraid to pick up the phone and call customers. He developed new online business for us before online really hit it's stride.”

BellSouth Presidents Club Award

Work experience

20032006

Cyber Account Executive - Inside Sales

AT&T
  • Originated Position
  • Developed comprehensive presentations for local and national companies Internet Advertising needs.
  • Sales of various aspects of online advertising including Web Sites, Banners, placement on various Search Engines (i.e. Google, Alta Vista, Ask.com, YAHOO) as well as premium placement on www.YellowPages.com..

20002002

Internet & Specialty Advertising Account Manager - Inside and Outside Sales

VNU/Nielsen E- Media

·Generating and qualifying leads while maintaining a client database (ACT)

·Selling Display advertisements in Apparel Industry Magazine , Auto Interiors Magazine

19992000

Advertising Account Executive - Inside Sales

Highbury House of London

·Generating and qualifying leads while maintaining a client database.

·Sales of display advertising Taking Stock, the Official publication of NASDAQ.

19971999

Senior Account Executive - Inside Sales

Baxter Knight Communications Inc.

·Generating and qualifying leads while maintaining a client database

·Sales of display advertising, as well as creative design of artwork in two specialty niche marketing publications.(i.e. Senior Citizens Voice, the official newspaper of the AARP, Carolinas Division and THE GRIFFON,(the official publication of the 108th Division of the United States Army Reserve)

19961997

Account Executive - Inside & Outside Sales

Charlottes' Best Magazine

·Generating and qualifying leads while maintaining a client database

·Sales of display advertising for a regional publication and its website.

·Managing public relations, entertainment, promotion, and advertising for same

Education

2010Present

Gadsden State Community College