Work History

Work History

Zappos.com

Aug 2015 - Present

Product Manager - Personalization, Email, Innovation Platforms

In this new role, I'm applying learnings from my roles product managing Identity, Favorites & VIP to Email & Personalization. My experience coordinating with Amazon counterparts, bridging worlds working in different methodologies, and leveraging data throughout the decision-making process are what help propel me in the role. This position works directly with the head of Digital Customer Experience and works closely with business, operations, research, & technology teams across Zappos & Amazon on a daily basis.

Main responsibilities include:
- Driving and iterating upon a site-wide Personalization roadmap.
- Directing a high-performing development team in Seattle, WA with regard to priorities and next actions.
- Collaborating with various Zappos stakeholders to understand business and customer demand for products and functionality.
- Providing thought leadership on product vision and strategy for Personalization and integration points.
- Establishing a repeatable and agile framework for decision making and end-to-end product development.
- Working collaboratively with engineering, UX, UR, and business teams to improve the customer experience.
- Maintaining a high level of communication across the organization for major changes in these product categories.
- Building strong relationships with stakeholders throughout the organization.

As the PM for Innovation Platforms, my focus is building enterprise solutions that increase the efficiency of the innovation process at Zappos. Our platform helps users in the following innovation stages:
- Idea capture
- Solution refinement
- Team formation & resourcing
- Cross-team collaboration
- Knowledge share
- Communication

Main responsibilities on this team include:
- Driving and iterating upon a roadmap for a multi-product enterprise software suite.
- Providing thought leadership on innovation and strategy for relevant products.
- Directing and supporting a team of engineers, designers and researchers.

Zappos.com

Oct 2014 - Aug 2015

Product Manager - Favorites, Identity, VIP

My core function as the Product Manager of Identity, Favorites and VIP was to build, manage and prioritize roadmaps & backlogs for these three products. I used a data-driven approach to test and iterate upon existing products while innovating on new opportunities within scope. This position reported directly to the Product Manager of Website, and worked closely with business, operations, research, and technology teams across the Zappos organization on a daily basis.

Skills leveraged & developed during this time:
- Collaborating with various stakeholders to understand business drivers, goals, and actionable outcomes using analytics.
- Creating and managing a value-driven product roadmap & backlog.
- Participating in strategic and tactical planning discussions.
- Cultivating a deep understanding of the customer(s)--both internal and external--and working tirelessly to identify new opportunities to improve our experience.
- Providing thought leadership on product vision and strategy and coordinate via alignment of roadmaps across platforms and products.
- Establishing a repeatable and agile framework for end to end product development from ideation to delivery.
- Working collaboratively with engineering, UX, UR, and Product Management to improve how we deliver products.
- Maintaining a high level of communication across the organization for major changes in these product categories.
- Managing the prioritization of the SuperCloud migration project for Identity, VIP, and Transactional Emails.
- Building strong relationships with stakeholders throughout the organization.

Zappos.com

Nov 2012 - Oct 2014

Product Owner - Social Media

In this role, my focus was in Social Product & Project Management, On-Site Social Strategy, Community Building, and Social Systems Optimization. Skills leveraged & developed during this time:

- Site design/Landing page deployment
- New channel evaluation
- Technology roadmap & backlog management
- Vendor & partner management
- Emerging tech analysis
- Cross-team project management
- Employee development & progression design
- Data analysis
- General hustlin'

Education

Education

University of Northern Colorado

2004 - 2010

Bachelor of Science: Marketing and Political Science

While studying at UNCO, I double-majored in Business Marketing and Political Science, and I minored in Philosophy. This combination of disciplines helped hone my writing, psychology, analytical, and logical reasoning skills. 

During my time on campus I played three varsity sports, served in the Student Senate, and helped found multiple student groups. 

Contact Info.