Creative management position requiring expertise in communications, public relations, branding, and strategic development.
Mark Doyon guides communications, media, and marketing programs for organizations. A veteran of non-and for-profit management, he specializes in the integration of branding, public relations, and product development, with a special emphasis on conveying messages through new media.
Mark has directed national programs for BoardSource, the Healthcare Distribution Management Association (HDMA), the National Association of Rehabilitation Facilities (NARF), and the National Rehabilitation Association (NRA). His progressive image redesign for HDMA, which updated the association’s century-old name and identity, was covered in depth by Association Management magazine. He managed the name change for the Society for Biomolecular Sciences (SBS), and created branding for the ZeroPak cultural and arts complex. He has edited numerous publications, from Web sites, newsletters, and magazines to policy papers and scholarly journals.
Mark founded Wampus Multimedia LLC, a full-service communications firm specializing in corporate image and identity. Under his guidance, the company developed, marketed, and distributed 40 unique media products in five years, developing an international reach and reputation. He is recognized for his translations of promising ideas into marketable products and services.
Mark holds a bachelor’s degree in English from the College of William and Mary, and is a graduate of the U.S. Chamber of Commerce’s Institute for Organization Management. He receives his master’s degree in arts administration (“the creative M.B.A.”) from Shenandoah University in 2009.
Jun 2002 - Present
Principal & Creative Director
Leads strategic communications firm specializing in branding and identity development for organizations and artists. Creates and manages media, public relations, and product marketing campaigns. Provides services in image development, Web design, publishing, editing, copywriting, graphic design, communications audits, sound production, and print brokering. Directs international music label Wampus Records, reissue label Foldback Records, and online retailer LocalMusicStore.com. Produces, distributes, and promotes 3-10 CDs annually, including narrative compilations and original albums. Directs electronic book publisher Wampus Books, producing and distributing 3-5 fiction, creative nonfiction, and travel eBooks annually. Managed branding and public affairs program for ZeroPak cultural and arts complex. Served as member of Maia Marketing Group.
Oct 2008 - Nov 2010
Vice President of Marketing & Membership
Oversaw branding, communications, and public relations for $9 million national nonprofit with 50 staff. Supervised staff of 12 focusing on social media, messaging, and community-building. Administered $1.2 million departmental budget. Oversaw www.BoardSource.org. Formulated marketing strategy for 64-title product offering, membership campaign, annual conference, and consulting & training programs. Represented organization to nonprofit and mass media. Promoted the value of good governance to the public through branding and social networking efforts.
Dec 1995 - Jun 2002
Director of Marketing, Communications and Product Development
Oversaw communications, public relations, marketing, and product development for $9 million national trade association with 45 staff. Supervised strategic business unit consisting of Web manager, public relations manager, graphic artist, administrative assistant, and consultants (editing, design, marketing, and public relations). Administered $600,000 departmental budget. Served as editor of Web portal, www.HealthcareDistribution.org. Formulated product development and marketing strategy for 20-title offering. Supervised publishing of 3-5 books annually. Managed press outreach and represented organization to trade and mass media. Oversaw design of promotional materials for national conferences and training seminars. Wrote speeches for CEO. Promoted the value of association to current and potential members, and ensured programs reached target audiences. Managed association name change and corporate branding campaign in 2000-01.
Jan 1992 - Dec 1995
Director of Publications
National Association of Rehabilitation Facilities
Oversaw publishing operation for $3.2 million national trade association. Supervised editing, peer review, and printing of research texts, including medical and vocational perspectives of the rehabilitation field. Coordinated publishing of monthly Rehabilitation Report newsletter. Supervised staff consisting of graphic artist and consultants. Administered $207,000 departmental budget. Oversaw design and production of promotional materials for national conferences and training seminars. Coordinated relationships with print and other vendors. Managed advertising department.
Jun 1989 - Jan 1992
Director of Communications
Oversaw print and broadcast media for $1.2 million national professional association. Supervised production, from copy editing to page layout, printing, and publishing, of Rehab USA, NRA Newsletter, Journal of Rehabilitation, Switzer Monograph, and other publications. Founded and edited national consumer magazine Rehab USA (circulation 17,000). Coordinated relationships with print and other vendors. Managed advertising department.