IT Executive responsible for building and leading teams of talented architects, designers and developers to create high business value applications carefully aligned with the strategic mission of the organization.


Mr. Carlson is a hands-on SOA Architect with over 23 years of diverse IT experience and over 6 years of hands-on experience designing, building and managing Service-Oriented Architecture (SOA) based applications in addition to over 8 years experience with webMethods integration architectures.

Since founding Conneva, Inc. in 2003, Mark has assisted large commercial companies and government agencies to design, build and deploy enterprise-class integration infrastructure using nearly every product in the webMethods product line.  Mark's focus has been using emerging and existing technologies to design and implement SOA-based applications and frameworks.

Mr. Carlson is a recognized leader in the webMethods / Software AG user community.  He is the owner and director of WMUsers.Com where he is the author of over 3,800 webMethods-specific technology forum messages and how-to articles. 

For the last two years, Mark has managed all aspects of a major business service that forms a key part of the Comcast Enterprise Services Platform (ESP).  The Enhanced Serviceability business service was integrated with Comcast's Aqualogic Service Bus-based ESB.



Work History

Work History
May 2003 - Present

President, SOA Architect

Conneva, Inc.

Mark founded Conneva, Inc. in 2003 to provide SOA and webMethods integration architecture design and development services to large enterprises.Services offered include Technical Account Management, Architecture Design and Development, Troubleshooting and Performance Tuning.Special focus on enterprise-class web services infrastructure including Service Oriented Architecture, Enterprise Services Bus and Web Services Security.

Representative Projects

Comcast Cable- Enterprise Services Platform (September 2007 to Present)

  • SOA Architect responsible for contract-first service analysis and design, service development and testing for Comcast's Enhanced Serviceability functional domain.  Mentored Comcast architects and developers and contributed to enterprise SOA standards.  Evaluated and recruited new developers and analysts for the project team.
  • Authored services analysis artifacts using SparxSystems Enterprise Architect UML design tool.  Following contract-first and message-first approaches, designed WS-I Basic Profile-conformant WSDL and XML schemas using XML Spy Enterprise.  Managed service implementation in a Java, SpringWS, Hibernate/JPA and Oracle 10g / 11g environment.  Created service proxies using BEA Aqualogic Service Bus (ALSB) for custom transformation and routing.  Service interacted with CSG and Amdocs billing systems via calls to other Comcast ESP Services.
  • Managed design and development of a web-based application responsible for Service Address creation and maintenance.  JSP/Struts application relied exclusively on the Location Service layer for business logic.  Supported rollout to over 2000 users.
  • Supported Comcast ESP operations team by leading troubleshooting / root cause analysis initiatives.  Analyzed performance issues and recommended corrective actions involving app server configuration, database tuning and hardware optimization.

Pennsylvania Justice Network - PA JNET (December 2006 to August, 2007)

  • Lead SOA Architect on a project to develop WS-Security and SOA Governance strategies and initial policies.  Also responsible for rapidly designing and developing custom Integration Server SOAP processor supporting WS-Security SAML tokens, LDAP authentication, XML validation, customized SOAP fault generation and logging for high priority criminal justice business services.  Assisted JNET's Quality Control team with the selection of SOA testing tool software.

US Forest Service / National Wildfire Coordinating Group (January 2006 to  June 2007)

  • Lead SOA Architect on a project to design and deploy a service-oriented architecture for the United States Forest Service to expose ROSS application functionality used to manage wildfire fighting resource requests from hundreds of cooperating agencies.  The project is using webMethods Integration Server (IS) 6.5, Broker 6.5 and BrokerJMS to provide the web services infrastructure used to invoke business services in the USFS J2EE applications. 
  • Modeled Services following Thomas Erl's SOA Analysis and Design approach. Designed XML schemas to represent messages, created multi-operation WSDL files using XML Spy Enterprise, designed WS-Security strategy, evaluated and selected SOA testing tools to be used by both developers and QA, trained new Integration Server developers, developed IS technical architecture and numerous Flow and Java services. Worked with project operations personnel to configure and certify webMethods Broker in High Availability (HA) configuration on  AIX HACMP.\

webMethods Professional Services (December 2005 to January 2006)

  • Worked with another webMethods Partner to develop a Service Oriented Architecture Assessment and Roadmap methodology to be used by webMethods Professional Services.  Responsibilities include developing processes to create SOA Assessment and Roadmap deliverables, developing sample deliverables and preparing presentation materials for webMethods.

U.S. Department of State (May 2005 to December 2005)

  • Designed and implemented State Department Enterprise Services Bus (ESB) core infrastructure and used that infrastructure to deliver integration between three DoS applications. 
  • Delivered ESB services included WS-Security, message routing, message transformation and auditing.  Created XML Schemas describing ESB core data structures and application message definitions.  Worked with DoS Public Key Infrastructure (PKI) team to build a flexible security framework that would support the initial low-risk integration while also supporting future applications requiring strong security tokens, messaging signing and message encryption. 
  • Products used included Integration Server 6.1, Broker 6.1, Trading Networks 6.1, Modeler/PRT 6.1 and ServiceNet 6.5 (for UDDI registry).

Airport Authority Hong Kong (AAHK) (April 2005)

  • Conducted a fast-paced assessment and quality audit of an existing webMethods implementation with the goals of determining the quality of the work performed by another consulting firm, recommending corrective actions where warranted and designing an architecture that could be used to leverage the existing work while better preparing for numerous future integration projects.

U.S. Department of Defense (February 2005 - April 2005)

  • Developed a JSP-based user interface for the webMethods Glue UDDI server.  The interface provided a streamlined approach for registering web services which insulated the end user from the complexities of the UDDI API.  The application allowed authorized users could create UDDI business entities and register web services for those entities.  Services could be located by name, business entity or category.

Raytheon Intelligence and Information Services (April 2004 - February 2005)

Raytheon provides software development and management expertise to the United States Defense Industry and Intelligence Community:

  • Created and delivered customized training for webMethods product architecture, Integration Server and webMethods-based Web Services
  • Developed custom web services SOAP processor for Integration Server that performed common tasks of input document validation, payload extraction, WS-Security Enforcement, exception handling and service invocation.
  • Developed integration between webMethods Integration Server and Netegrity Policy Server to enable WS-Security enforcement of project security policies using Security Markup Access Language (SAML).
  • Operated an open area lab to support accelerated resolution of issues encountered in classified environments, access to new webMethods products and product versions and access to webMethods training for awaiting access personnel.
May 2000 - May 2003

Vice Preseident, Technology

Nexstar Financial (Bank of America)
  • Responsible for evaluation, selection and initial implementation of webMethods Enterprise Server (ES) and webMethods Integration Server (IS).  Prepared evaluation criteria, reviewed potential integration solutions, prepared business case and presented to Nexstar Operating Committee. 
  • Developed Nexstar's first production application which received and validated XML-based mortgage applications from a dot-Com lender and automatically generated Siebel customers, opportunities and activities using both webMethods IS and ES.
  • Assembled an experienced team of integration developers and architects and organized training to bring eoTek's existing team of experienced Java developers up to speed on webMethods tools and approaches.
Mar 1998 - Mar 2000

Chief Information Officer

Bentley Networks, Inc
  • Responsible for designing and staffing an Information Technology department to support the infrastructure and software development needs of BNI's indirect lending, leasing, insurance and direct auto sales divisions.
  • Rapidly assembled a highly motivated team of team of developers, infrastructure specialists and outside consultants.  Retained 100% of these employees during my tenure.
  • In less than 24 months, successfully identified, planned and completed over 30 IT projects critical to the Company's business objectives
1997 - 1998

Senior Technical Manager

BSG Consulting, Inc.
  • Responsible for design and delivery of client/server-based business applications for major accounts in Denver and the Rocky Mountain Region. Founded and lead BSG's Customer Care (CRM) business unit which required recruiting and training qualified consultants, managing vendor relationships and aggressively pursuing new Customer Care accounts.
1996 - 1997

Vice Preseident, Software Engineering

John Costanza Instutute of Technology
  • Responsible for all development activities related to JCIT's FlowPower® manufacturing software. Key accomplishments included creating a motivated team of developers, data analysts and technical architects, delivering several major software releases and developing a strategy for modernizing the technical architecture of the product.
1995 - 1996

Vice President, Enterprise Operations

Boston Market
  • Managed all aspects of a 50-person organization responsible for designing, implementing and operating the technical infrastructure at both corporate headquarters and 20 franchisee offices. This infrastructure included: large, state-of-the-art data center, HP and Sequent UNIX servers, Sybase and Informix DBMS servers nearly 1,500 PC workstations in 21 locations across the country connected via Novell LANs and a frame relay WAN.
1992 - 1995

Senior Technical Manager

BSG Consulting, Inc.
  • Responsible for technical pre-sales of client-server based consulting engagements including technical feasibility, architecture development, proof of concept projects and proposal development
  • Managed software architecture design and development on multiple projects in a variety of industries including transportation, oil and gas and multi-unit retail
1986 - 1992


Arthuer Andersen & Co / Andersen Consulting
  • Charlotte, NC office of Andersen Consulting / Accenture - senior consultant on multiple financial services projects involving package selection and implementation, software design and development and financial report development
  • Dallas, TX office of Arthur Andersen - Helped launch the new Business Consulting division focused on small- to medium sized clients with custom development and package implementation needs.
  • Industries included: banking, insurance, telecommunications, oil and gas, pharmaceutical manufacturing,  custom manufacturing, professional services, federal government and non profit organizations
May 1985 - Sep 1985

Consulting Intern

KPMG Main Hurdman
  • Developed custom cotton warehousing application using the Main Hurdman software development methodology



Oracle Database Architect

webMethods Integration Architect

SOA Architect

Top Secret

Dept. of Defense