Maggy Coufal

Maggy Coufal

Work History

Work History
Sep 2008 - Present

Independent Consultant

CMC Solutions, LLC
  • Facilitated setting up a multi-specialty clinic, Capstone Healthcare LLC in Killeen, TX.
  1. Conducted a situational analysis of marketing problems to the providers, patients and potential business partners.
  2. Researched needs and expectations of the targeted populations to determine the directions for market segmentation, brand building, and pricing strategies.
  3. Presented the findings and suggestions of marketing decisions to the owner.
  4. Created and implemented marketing plans based on the results, and developed data tracking system for evaluation.
  •   Volunteered in the Department of Marketing at Scott and White Health Plan, Temple, TX
  1. Designed, conducted and analyzed SWHP's first member survey of individual products to better understand customer values and satisfaction for market segmentation and product innovation using Zoomerang online survey tools.
Mar 2008 - Jul 2008

Intern

Lone Star Circle of Care
  • Created the framework tailored to its organizational strengths and the community political culture to quantify the impact provided for the purpose of grant application and investor acquisition using both quantitative and qualitative data.
  • Demonstrated its market penetration and cost-saving contributions to the community utilizing the developed framework.
  • Developed complete data sets, including information related to consumer and competitor behaviors and associated costs.
  • Created concise reports and presented the key findings and recommendations to the CEO and other top executives.
Sep 2006 - Oct 2006

Intern

Beijing United Family Hospital and Clinics
  • Designed and conducted a sampling strategy of historical patient data allowing UFH to project likely future performance.
  • Developed the procedures allowing the intern team to manually cleanup a total of over 400,000 units of incompatible data.
  • Coordinated project activities for the interdepartmental team consisted of international professionals.

Education

Education
Jan 2006 - Aug 2008

MPH

Texas A&M University System Health Science Center
  • Developed both quantitative and qualitative research alternatives to conduct various health program evaluations.
  • Researched, analyzed survey results collected by Texas DHHS and examined its data quality.
  • Utilized needs assessment approaches including secondary research of quantitative data, and community member and stakeholder interviews to conduct community health status report of Conroe, TX.
Aug 2004 - Dec 2005

MA

Dallas Baptist University
  • Designed, conducted and analyzed a health survey targeting obesity and chronic diseases in America.
  • Utilized change management principles to examine international student dorm assignment and provide recommendations for the process.
Sep 2000 - Jun 2004

BA

National Chengchi University
  • Analyzed organizational behaviors and needs of companies using economics, accounting and financial principles.
  • Examined the strength of the strategic alignment between its advertising and brand building strategies of IBM, Taiwan

Summary

With solid experience in analytical positions for both domestic and internationally-linked companies, along with a well-rounded educational background including two Master's programs in both business and social-and- behavioral science areas, I can benefit an organization utilizing my unique skill sets:

  • Familiar with the pros and cons of various quantitative and qualitative research designs, and related statistical concepts, I am able to effectively interpret and analyze research results to formulate conclusions
  • Focusing on utilization and strategic alignment, I am able to prepare reports that not only are in line with organizational needs, but also link the research results to practical implications in strategic planning.
  • Possessing a “can-do” attitude and multidisciplinary background, I am able to identify the key catalyst for problem solving during chaotic situation.

Also, my commitment to team success, flexibility in understanding different cultures and groups, and persistence are valuable assets for the organization. My skill sets, along with these characteristics, are crucially linked to my accomplishments from past experience, which all required creative problem solving and working with diverse groups of people.

Objective

A position to utilize strong analytical, organizational and communication skills.

Skills

Skills

Cross-Cultural Communicaton

SPSS-Statistical Program

Microsoft Office- Word, Excel and PowerPoint.

Bilingual in Mandarin Chinese