Cheryl Mc Mahan

Cheryl Mc Mahan

Honors

2009:  Product Champ (Lilly)

2009:  Good Promotional Practices Champ (Lilly)

2007-2008:  Peer to Peer Champ (Lilly)

2008:  Business to Business / Reimbursement Champ (Lilly)

2003-2005:  Reward and Recognition President / Chair (Lilly)

2003-2005:  Diabetes Champ (Lilly)

2000:  Aperian Sales Excellence Award (Fourthstage Technologies)

1997-1998:  Phi Theta Kappa Honors Society

Fall 1996, Spring 1997, Spring 2000:  President's List

Interest

  • Running San Francisco Marathon (Team In Training), October 2009
  • Travel with husband John and two daughters, Sydney (4) and Kennedy (18 mo)
  • Paint and create baby/children's gifts

Summary

A consistent top performer, I am looking to sell surgical and medical devices to current and new customers.My greatest strengths include my ability to form deep partnerships with my customers and creating action within those offices.  I enjoy selling and have strong experience with developing new markets, strengthening networks/referrals, and navigating challenging payer environments.  With my background in both sales and marketing, I have thorough scientific knowledge that I can easily communicate.  I am not a job hopper and am looking for a company I can have a career in and contribute to, for many years to come.

Work History

Work History
Jan 2001 - Present

Specialty Sales Representative

Eli Lilly and Company

·Represent Forteo (teriparatide – biotechnology medication to rebuild bone) in offices: Rheumatology,

Endocrinology, Internal Medicine, Physiatrists, Orthopedic Surgeons and Neurosurgeons

·Represent Evista (raloxifene - for invasive breast cancer prevention and osteoporosis) in offices:

Breast Surgery, Oncology, Endocrinology and Internal Medicine

·Awarded with Area Director Pod Award: Partnered and developed four primary care representatives

and took advantage of specialty/primary care network opportunities to increase referral business

·Acknowledged by Brand Associates for providing innovative, efficient and effective peer interventions

to influence local physicians and thus was selected for Peer Coaching Workshop (July 2008)

·Create and coach office product champs that effectively process patient starts – patient education,

prior authorization and medical letter processes, compliance, identifying patients for the office, and

assisting with referrals (Recognized as one of the top five best quality programs in the Area, 2006)

·Selected Peer-to-Peer Champ, responsible for coaching and developing new and current local speakers.

Piloted speaker training workshop with Brand Associates (2007)

·Sought out as a peer scientific expert in bone for the South Area and selected for award conference

travel: ISCD (March 2009)

·Led competitor workshop with four districts (Dallas, New Orleans, Birmingham and Washington),

receiving national recognition, which reduced calls to managers and the brand team (2008, 2009)

·Created and led Texas OPSP (Osteoporosis Specialty) conference call series covering topics such as

calling on “non-traditional” customers and owning the network, resulting in several sales pilots still being

continued by the Osteoporosis Brand and Medical Teams (2008, 2009)

·Spoke at residency programs (JPS and Baylor Pain Medicine) on osteoporosis and appropriate

treatments for appropriate patients (2008, 2009)

Awards

·2009 Pod Leadership Performance Award (1st Quarter)

·2008 Area Leadership and Innovation Award

·2008 10 Spotlight Awards

·2007 Top 8% in Nation – Awarded with Top 10% OUS travel

·2007 Top Portfolio Award

·2006 Top 20% Portfolio Award

·2005 Top 15% Portfolio Award

·2005 District Rising Star – Most Improved Territory

·2005 Rookie of the Year

·2005 #1 District in the Nation

Sep 2003 - Jun 2005

Customer Assistance Professional, Medical Department

Eli Lilly and Company

·Launched the following products in the medical department: Forteo (Biotech, Osteoporosis),

Byetta (Biotech, Diabetes), Cymbalta (Anxiety, Depression, Pain), Cialis (Erectile Dysfunction)

·Promoted the use of all Lilly drugs by providing medical and marketing information to physicians,

hospitals, patients, and pharmacies

·Worked with management and all brand teams to keep abreast of current promotions,

company-wide initiatives, education/literature, performance vouchers, samples and drug availability

·Maintained stringent guidelines according to legal, medical and regulatory standards

·Designated as the Diabetes Champion to train other associates on medical and brand updates

·Identified and processed adverse events and product complaints to the FDA

·Chaired the Reward and Recognition Committee: created, coordinated and implemented a full

recognition and retention program for department

·Trained sales operations on the correct procedures for processing all drug sample requests

Jan 2001 - Jan 2002

Marketing Associate, Control Diabetes Services

Eli Lilly and Company

·Managed creative direction, placed advertisements and implemented a national print media

campaign to promote brand awareness and stimulate business in multiple target markets resulting in

a 30% increase in prescriptions, network expansion and managed care contracts for Lilly

·Created a competitive intelligence program resulting in the ability to benchmark against competitors

·Redesigned control-diabetes.com site targeting physicians, educators and managed care corporations

·Led intranet creation, design and implementation allowing internal access to all marketing materials

·Developed direct mail campaign to physicians with a call to action of visiting website for more

information, creating a 20% increase in physicians referrals

·Conducted in-depth interviews and collaborated with senior management to create promotional

materials for national sales team which strengthened the sales message, and increased scripts

·Developed, managed and tracked marketing budget for trade shows consistently operating under budget

Sep 2000 - Dec 2001

Marketing Manager

Fourthstage Technologies

·Cultivated securities program increasing technology partner referrals resulting in the first

significant security sales in the healthcare division

·Launched sales education program that focused the sales force and solidified messaging

·Supervised corporate website redesign team (aperian.com and fourthstage.com) by integrating

multiple departments into a single unified voice, which improved brand equity

·Produced the marketing plan for security offerings which resulted in increased sales and brand

recognition

·Coordinated marketing efforts with public relations and advertising firms, generating a

seamless communication process

Apr 2000 - Sep 2000

Marketing Communications Specialist

Fourthstage Technologies

·Leveraged marketing distribution funds from Hewlett-Packard, Cisco and Oracle to finance

corporate involvement in trade shows, conferences and various marketing initiatives.This created

trade show sales of over $500,000 and created stronger partnerships with technology partners

·Handled all logistics for trade shows with seamless execution and maximum efficiency

·Selected, purchased and managed corporate promotional items within budget

·Assisted in the creation and production of the Annual Report under budget

Education

Education
Sep 1997 - May 2002

Bachelors of Business Administration

The University of Texas at Austin

Skills

Skills

Excel, PowerPoint, Word