Amy Mc Donald

Amy Mc Donald

Work History

Work History
Jul 2004 - Aug 2012

Manager, Public Information & Technical Communications

Eastfield College
  • Built Eastfield's social networking presence from the ground up and maintained it daily.
  • Maintained media contact list for dissemination of newsworthy pitches.
  • Planned advertising schedule, exploring non-traditional, social media and online marketing mediums.
  • Acted as a liaison between College President/Faculty/Administrators and media representatives when experts were needed for interviews Fostered relationships between faculty and staff to ensure communication of department highlights.
  • Supported College Communications Director in special event and project coordination.
  • Gathered information to post on college website and monitored site to verify information was up-to-date and followed District branding and style guides.
  • Designed marketing collateral such as newsletters, newspaper/magazine ads, program flyers, brochures, outdoor digital marquee messages, and invitations, etc.
2002 - 2004

Recruiter/Admission Counselor

Tarleton State University
  • Promoted available opportunities to students and parents attending college/career fairs across Texas.
  • Coordinated private visits to high schools and regional junior colleges, presenting the admission process to different socio-economic backgrounds and acting as their initial Admissions Counselor.
  • Instrumental in planning and organizing two college preview days per year, which included assisting in designing promotional posters and invitations.
  • Supervised student office workers and Texan Reps (student ambassadors).
2000 - 2002

Public Relations Manager

The Salvation Army Tarrant County
  • Planned and implemented public relations program by contacting media to create timely awareness of special events through press releases and phone calls.
  • Served on the Speakers Bureau for the United Way campaign.
  • Hired and oversaw 20 seasonal employees for the Mall Angel Tree program and assisted with year-round special event planning (i.e. Christmas Angel Tree Program).
1998 - 2000

Sr. Staff Writer/Ad Sales Rep

Go Go Communications Inc.
  • Authored articles, took photos and designed layout for two bi-monthly national magazines.
  • Traveled extensively to large equestrian events to promote magazine such as Equine Affair, EQUITANA USA, Texas State 4-H Horse Show and National Barrel Horse Association Finals.
  • Sold and serviced advertisers for magazines.






Graphic Design

Leadership Skills

Keep Mesquite Beautiful Board of Directors: Chairman and Board Member

WomenInFilm.Dallas: Vice President and Member




Attending "green" events

Educating people about conservation

Taking pictures


Social Media



Seasoned marketing and public relations professional with knowledge in graphic programs - Quark, Illustrator, Photoshop and InDesign


2008 - 2008

Power Pipeline Graduate

Foundation for Women's Resources
2004 - 2005

Leadership Garland Graduate

Leadership Garland