Amy Mc Donald

Amy Mc Donald

Work History

Work History
Jul 2004 - Aug 2012

Manager, Public Information & Technical Communications

Eastfield College
  • Built Eastfield's social networking presence from the ground up and maintained it daily.
  • Maintained media contact list for dissemination of newsworthy pitches.
  • Planned advertising schedule, exploring non-traditional, social media and online marketing mediums.
  • Acted as a liaison between College President/Faculty/Administrators and media representatives when experts were needed for interviews Fostered relationships between faculty and staff to ensure communication of department highlights.
  • Supported College Communications Director in special event and project coordination.
  • Gathered information to post on college website and monitored site to verify information was up-to-date and followed District branding and style guides.
  • Designed marketing collateral such as newsletters, newspaper/magazine ads, program flyers, brochures, outdoor digital marquee messages, and invitations, etc.
2002 - 2004

Recruiter/Admission Counselor

Tarleton State University
  • Promoted available opportunities to students and parents attending college/career fairs across Texas.
  • Coordinated private visits to high schools and regional junior colleges, presenting the admission process to different socio-economic backgrounds and acting as their initial Admissions Counselor.
  • Instrumental in planning and organizing two college preview days per year, which included assisting in designing promotional posters and invitations.
  • Supervised student office workers and Texan Reps (student ambassadors).
2000 - 2002

Public Relations Manager

The Salvation Army Tarrant County
  • Planned and implemented public relations program by contacting media to create timely awareness of special events through press releases and phone calls.
  • Served on the Speakers Bureau for the United Way campaign.
  • Hired and oversaw 20 seasonal employees for the Mall Angel Tree program and assisted with year-round special event planning (i.e. Christmas Angel Tree Program).
1998 - 2000

Sr. Staff Writer/Ad Sales Rep

Go Go Communications Inc.
  • Authored articles, took photos and designed layout for two bi-monthly national magazines.
  • Traveled extensively to large equestrian events to promote magazine such as Equine Affair, EQUITANA USA, Texas State 4-H Horse Show and National Barrel Horse Association Finals.
  • Sold and serviced advertisers for magazines.

Education

Education

Skills

Skills

Photography

Graphic Design

Interest

Recycling

Reading

Attending "green" events

Educating people about conservation

Taking pictures

Blogging

Social Media

Volunteering

Leadership Skills

Keep Mesquite Beautiful Board of Directors: Chairman and Board Member

WomenInFilm.Dallas: Vice President and Member

Summary

Seasoned marketing and public relations professional with knowledge in graphic programs - Quark, Illustrator, Photoshop and InDesign

Certifications

Certifications
2008 - 2008

Power Pipeline Graduate

Foundation for Women's Resources
2004 - 2005

Leadership Garland Graduate

Leadership Garland