One of the 20 largest independent advertising and public relations agencies in the United States, EMA has billings in excess of $230 million and offices in Atlanta, GA; Charlotte, NC; Cincinnati, OH, and Buffalo, Rochester, Syracuse and Albany, NY. As a senior marketing, communications and operations executive, I profitably grew and managed the largest of the agency's seven offices. I the chaired executive committee and supervised all departments-creative, interactive/web, account service, public relations, media, production, and finance. Senior equity position with P&L responsibility, reporting to agency Chairman/CEO.
Developed aggressive business development program, building and leading the leading teams that won two multi-million dollar global agency-of-record accounts and increased billings by $10 million in a single year.After pitching, winning, and negotiating contract terms of the Kodak Graphics, and Halliburton/Dresser Rand accounts, worked with client marketing teams to develop integrated on- and off-line marketing and communications programs to support the brands in the U.S., Europe and Asia.
Built and profitably managed the agency's largest account, leading the team that took the Kodak business from a single $100,000 project to a multi-divisional, $27 million agency-of-record relationship. Business units served included Kodak Consumer, Digital, Professional, Graphics, Health, and Dental Imaging divisions.
Opened the Atlanta office, the agency's first office outside of New York, to service Kodak Consumer Imaging account. Hired and trained the team to develop award-winning national and account-specific co-marketing programs including on- and off-line promotions with Kodak and partners such as Disney, Coke, Universal Studios and the US Olympic Committee.
Additional Positions: Partner (1994-1998), Management Supervisor (1992-1994), Senior Account Supervisor (1991-1992), Account Supervisor, Public Relations Services (1990-1991): Clients Served Included: GE and RCA Audio Products (Thomson Consumer Electronics), Blue Cross and Blue Shield, Health Care Data Systems, Welch Allyn, Kohler Kitchen and Bath, United Technologies Carrier Corporation, Saranac Beer, Canandaigua Wines (now Constellation Brands), Chase Manhattan Bank, and Bruno Magli Shoes.