Mission: Establish and implement the marketing strategy for France and Export. Manage all the marketing mix components.
·Optimizing existing product range and launching of numerous products
·Devising and setting up market measurement tools (Nielsen, ad hoc researches,)
·Developing international communication strategy - 45 MF marketing budget -
·Building and managing a team of 6.
Travel bags sales doubled over 4 years, hard-side luggage market share stabilized within a market that had turned very competitive.