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Career Objective

Executive position in strategy, corporate development, major business projects and initiatives, operational excellence... seeking a long-term role with growth potential in a multinational organization or in financial services/managemen

Work experience


Co-Founder & COO/CFO

Stratahub Software

Advanced software and solution development company that integrates voice, web, and mobile technologies to enable smart communications for commercial and residential property management

  • Guided successful selection of company to prestigious startup support programs and organizations: Launch Academy (entrepreneurship facility), BCTIA Centre4Growth (incubator), Communitech HYPERDRIVE (premier accelerator), and Discovery Parks Vancouver Generator (class A business space and services)
  • Fine-tuned business model and defined business, capital, human, and growth strategies
  • Formulated fundraising strategy and plan for Canada-wide rollout and subsequent international expansion of the company

Managing Director | Investments

Alles Group ONCOR International

Directed commercial real estate consulting and investment services

  • Represented projects, owners, and properties worth over US$200 million in several segments including office, mixed-use, retail, residential, land banking, and hospitality
  • Provided advisory services linking investors (institutional and private) with those that required capital
  • Developed valuable network of key international relationships and a comprehensive understanding of best practices, main processes, and major needs of stakeholders in the industry

Project Manager | Development


Managed several real estate development projects including a high-end mixed-use and an office project,. Monitored the company's investment in an important low-income housing developer

  • Coordinated multifunctional team for the evaluation, in-depth analyses, design and development of several development and investment opportunities; ensuring the application of industry best practices and compliance with laws and regulations.
  • Guided implementation and training of Argus Developer software to support company projects and processes in Mexico

Director | Business Unit

Internacional de Inversiones

Led several real estate development projects including one of the most important "urban regeneration" projects in Mexico, called Centrika with projected sales of over US$200 million.

  • Built and led a high performance team to cover all strategic, financial, commercial, and operating aspects of the business
  • Successfully launched the project and exceeded projected sales by 25%, recovering 3 months of historical delays
  • Implemented new strategies involving product mix, price differentiation, and cost reductions that resulted in improving margins by 30%
  • Handled relations with investors, media, authorities, specialists, construction companies, and key suppliers

Manager | Business Development - Asia & Europe Strategy

Metalsa (Proeza Group)

Assisted in globalization strategy of the company to establish operations in Asia and Europe for the development and manufacture of automotive chassis, modules, and assemblies for light vehicles and heavy trucks

  • Analyzed and proposed diverse alternatives for Joint Ventures and/or Acquisitions in North America, Europe, and Asia
  • Developed a Model to objectively analyze country and market attractiveness.  Prepared feasibility and attractiveness studies for India and China
  • Actively participated in the Innovision process: developed 3 new business ideas as part of the innovation/diversification efforts of the organization.  Proposed businesses:  a Corporate Venture Fund, a Real Estate Investment Fund, and a Family Office for the Owners of the Proeza Group

Director | Business Development (OPT Visa)


Promotion of software technology and systems for digital content distribution on satellites, fiber optics, and the Internet

  • Steered international growth strategy to initiate the establishment of new partnerships/distributorships in 3 countries: Spain, Brazil, and Mexico
  • Initiated several new accounts. Potential incremental revenues: over US$2 million

Co-Founder & General Manager, then Board Member

EuroDeli Alimentos

Managed a deli-style cold cuts & meat production company from initial inception of idea to final sale of the company to a multinational 12 years later.

  • Developed business plan, overall strategy, product mix, commercial strategy, brand design, processes, and coordinated facilities construction
  • Achieved break-even cash flow after first year of operations and managed triple-digit annual growth rates
  • Grew product palette from the initial 20 to a variety of 35 products through implementation of a successful market proximity strategy
  • Led the valuation and due diligence process, as well as the negotiations during the acquisition of the company by a conglomerate


Jan 2001Jan 2003


Harvard Business School
  • Elected Section H Career Representative.  Member of the Venture Capital & Private Equity, Real Estate, Finance and Entrepreneurship Clubs

Bachelor in Business Administration

ITESM - Tecnologico de Monterrey
  • Magna Cum Laude.  Top 5% of Class.  Selected for Honors Program with 65% additional classes per semester
  • General Coordinator for University Student Council.  Co-organizer of First Forum of Mexican Presidential Candidates at ITESM.  Co-founder and Treasurer of International Business Student Council. Master of Ceremonies in over two dozen events


Enjoy reading; collecting quotes & proverbs; playing golf; cooking; and leisure travel

Volunteer & Community Leadership

Startup Canada

Researcher Global Affairs/Engagement and Startup Insights, then Ambassador

2013 - to date

Vancouver, BC | Canada

Endeavor Mexico

Mentor & Advisor to Startups

2008 - to date

Monterrey, NL | Mexico


Member of Advisory Board

2010 - 2011

Monterrey, NL | Mexico

Club Harvard de Monterrey

Member of Board of Directors and Harvard Business School Liaison

2009 - to date

Monterrey, NL  |  Mexico

Familia y Empresa

Group Coordinator  |  Counselor Training for Juvenile and Family Counseling

1998 - 2001

Monterrey, NL  |  Mexico

Favourite Phrases

"Success is the point where your most authentic talents, passions, values, and experiences intersect with the chance to contribute to some greater good..."

– Bill Strickland

Can you really explain to a fish what it's like to walk on land? One day on land is worth a thousand years of talking about it. And one day running a business has exactly the same kind of value"

– Warren Buffett

"Live as if it was your last day on Earth... learn as if you were going to live forever"

– Mahatma Gandhi

"If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders...instead, teach them to yearn for the vast and endless sea"

– Antoine de Saint-Exupéry

Highlights of Qualifications

  • Experience in taking a company through different stages of business cycle (16 years): from developing the idea and formulating the strategy, modeling scenarios, growing business on a national scale, establishing joint ventures with multinational corporations, determining and negotiating valuations, to dealing with company acquisitions by conglomerates

  • Accomplished in business transformation, operational excellence, strategy, project management, investor relations, and board level interactions

  • Have a knack for discovering opportunities; and talent in managing for creativity and innovation
    o Professional experience in several industries including consulting, real estate, software, and consumer goods; with international work experience in Canada, Mexico, United States, Germany, and Japan

  • Passionate about alternative investments, technology, and innovation.


  • Energetic with a hands-on style; entrepreneurial in spirit and creative in thinking

  • Ability to effectively work in both structured and unstructured environments, while balancing multiple priorities

  • Genuine, forthright, and honest, with an impeccable reputation for integrity

  • High levels of energy, stamina, and drive; and a great deal of common sense... the least common of the senses

  • Passionate about alternative investments, technology, and innovation

  • First-hand experience in business transformation, strategy, and intrapreneurship (entrepreneurship within larger organizations)

  • Eligible to work in the European Union (EU), Germany, Canada, and Mexico

  • Languages:  Native Spanish and German, fluent English, basic French


                Major business projects & initiatives
                New Business Development
                Business Strategy & Planning
                Operational Excellence
                Emerging Markets
                Alternative Investments
                Real Estate and Venture Capital