Michelle Brantley

  • Indianapolis US-IN


Marketing and sales professional with 14 years of experience in several industries and disciplines.  Provides a consultative approach to client service and a genuine commitment to client satisfaction.Highly energetic with proven ability to plan and execute innovative marketing strategies and initiatives to build awareness and drive revenue.Strong team builder, with skills to organize, motivate, and manage.

Background includes:

  • Project Management
  • Budget & Expense Control
  • Event Planning and Management
  • Communications Management
  • Research & Analysis
  • Strategic Planning
  • Training
  • Email Marketing
  • Direct Mail
  • Social Media Marketing Strategies, Implementation and Design
  • Website Content Development and Management

Personal Interests

My interests include event planning, promotions and creative program proposal writing.

My Events:  Sex and the City; The Ultimate Girl's Night  http://www.iceultralounge.com/newsite/scintro.html

Other events I have planned include:

  • New Business Open Houses
  • Milestone Birthday Celebrations
  • Sorority Reunions
  • Girl's Nights

Programs I have developed and managed include:

  • VIP Program for a restaurant and entertainment venue

Work History

Work History
Jan 2010 - Jul 2011

International Global Solution

Sales and Marketing Manager

Provided this startup solution provider with sales and marketing support.  Broad scope of responsibility, including analyzing, planning, and implementing sales and marketing activities with a focus on growing key accounts and increasing profit. 

  • Developed and managed marketing budget.
  • Planned and executed client events.
  • Managed creative design and production projects with multiple agencies.
  • Owned, updated, and managed website content.
  • Developed and managed internal and external communications.
  • Participated in key tradeshow events.
  • Created and conducted proposal presentations and RFP responses.
  • Created and distributed press releases.
Jul 2007 - May 2009

OneBridge, Inc.

Marketing Coordinator

Coordinated and managed events and programs.  Developed and executed successful projects across sales, service, credit, and technical departments.  Developed and executed campaigns that grew client base by 20%.  Assumed responsibility for managing and refreshing client rewards program.  Created, coordinated, and managed internal and external communications, print production, and web site strategies.Analyzed and monitored competitor positions.

  • Created and distributed press releases and e-newsletters.
  • Served as public relations contact - pitching story ideas and controlling corporate messaging.
  • Designed and managed content of corporate website.
  • Planned and executed all budget, logistics, and marketing for company sponsored  events and trade shows.
  • Designed, coordinated, and composed all components for direct mail campaigns.
  • Developed and managed marketing budget and annual marketing calendar.
  • Designed and managed email campaigns.
  • Facilitated client program reviews.
  • Created, managed, and distributed quarterly program reports.
  • Implemented new social media strategies.
May 1999 - Jul 2007


Product Marketing Manager (2005-2007)

Promoted into this position based on extensive product knowledge and marketing experience to drive growth and revenue among 80+ resellers within the IBM distribution channel.

  • Worked with value added resellers and vendor to develop and implement programs to increase awareness and drive revenue.
  • Established ROI metrics and tracked performance of marketing and lead generation campaigns.
  • Participated in overall marketing department strategic planning and implementation for (4) product lines.
  • Collaborated with channel partners to create strategic relationships and launch joint promotions.
  • Collaborated with client sales teams to implement promotional strategies.
  • Developed standardized sales presentations and scripts.
  • Created and distributed weekly e-newsletters.
  • Managed and distributed vendor promotions.
  • Owned and managed web site content.
  • Participated in the coordination and planning of company's annual week long client education event.

Product Sales Representative/Trainer (2000-2002; 2004-2005)Served as a special liaison to a new account to transition them from a competitor.  Assisted in creating communication standards and training manual.  Worked with employees to improve overall customer satisfaction and reduce errors with financial implications. 

  • Forecasted sales and managed sales pipeline.
  • Identified and analyzed product needs for accounts.
  • Negotiated terms of sale aggreements according to pricing policies.
  • Acted as a liason between Vendor and Reseller to help create sales opportunities and close high dollar deals.
  • Achieved IBM Certification as a pSeries Sales Specialist and Systems Expert-Linux Solution Sales.

Client Support Representative (1999-2000)

Performed sales order entry with quality assurance checks.

Oct 2005 - Apr 2006

Indiana Alley Cats (Team of the American Basketball Association)

Volunteer Media & Marketing Coordinator

Integral in getting media coverage for inaugural year. 

  • Created marketing material for various events and programs.
  • Planned and executed community events.
  • Created and distributed press releases and game summaries.
  • Coordinated media.





Web Design Software

Adobe Photoshop

Microsoft Office Suite (Word, Excel, PowerPoint, and Access)

Writing Samples

Creative Samples