Mark Beckford

NetBridge Communities helps nonprofits secure funding through marketing and increased funding. Using the latest tech tools and best practices, we develop funding strategies for nonprofits, outlining a grant roadmap that best fits their organization and programs.

Provide grant writing and grant management for all types of grants and foundations.

Founded and established the Berkeley-Haas Alumni Network for the greater Sacramento region. Serving over 1000 local alumni, we have hosted major professional events and social mixers, and are the go-to alumni network for most major colleges within UC Berkeley (Engineering, Letters and Sciences, Chancellor's office, etc.).

Developed and executed marketing and communications for California public sector clients.

• Conceived and developed a comprehensive marketing campaign for Caltrans, including 
  launch events, strategic white papers, monthly videos, case studies, and other activities.
• Coordinated internal communications for key IT projects to increase adoption among Caltrans' 20,000 employees, including e-Signature, Internet Explorer retirement, and development of a three-year strategic plan.

Led marketing and business development for an agricultural irrigation automation company.

• Drove a multi-year business strategy, forecast, and plan to grow HotSpot Ag into a multi-million dollar venture.
• Defined product solutions (hardware, software, and service), including roadmap, features, pricing, and positioning.
• Led all marketing activities, including branding, messaging, campaigns, website, social media, and collateral development.
• Managed company operations, including inventory, bids/invoicing, and customer relationship management systems.
• Drove channel strategy and recruiting plan for new partners, including identification, engagement, and onboarding.

Led/facilitated the iHub Sacramento program, which the State of California created to foster and accelerate innovation and entrepreneurship in the Sacramento region.

Provided strategic market planning and sales for a leading cloud-based monitoring, control and automation company.

• Defined and delivered strategic marketing/sales plans for target industries including cold storage, energy and agriculture.
• Instrumental in moving company’s go-to-market approach from broad channels to focused, strategic industries.

NetBridge Global is an international business development firm co-located in San Francisco, Beijing and Shanghai that helps US technology companies grow their business in China. Select client projects include:

• China partner introductions for an online social network for entrepreneurs. 
• Comprehensive market analysis and market entry plan for a leading cloud file-sharing company. 
• Restructuring of the City of San Francisco‘s China trade and investment program.

TrustUS LLC matches qualified high net-worth Chinese investors with high-quality investment opportunities and professional services in the real estate, venture capital, education and healthcare sectors.

• Conceived business model and plan resulting in signing three Chinese investors.
• Secured U.S. and China partners and developed new channel with wealth management firms.
• Hosted investor visits to U.S.

Responsible for establishing a team and growing and developing NComputing's sales and channels in the People’s Republic of China (PRC) delivering $600K in revenue in the first nine months of sales.

• Signed the #1 distributor (Digital China) and #1 server distributor (Power Leader) for multi-year partnership agreements, developing >50 channel partners and a quarterly pipeline > $1M.
• Successfully negotiated and developed a strong strategic alliance with China's Central Ministry of Education resulting in a joint MOU and participation in a billion dollar, nationwide rural school computerization project.
• Secured a silicon design win with Tsinghua TongFang, the 3rd largest OEM for desktop PC’s in China. 

Developed more than 40 large deals  with ministry-level government engagement, scaling business through local and strategic partnerships (e.g.Haier, Dell, LG, Cisco) and flagship development agencies (e.g. UN, World Bank).

• Defined and delivered 2009 business development restructuring, creating disciplined approach and from chaos. Doubled pipeline of deals in large education / government tenders and tripled opportunity to >$50M.
• Resurrected and won $1M+ education deployment in Macedonia. Revitalized local government / partner relationships; negotiated exclusive reseller agreement with a large Chinese multi-national company.

Recruited by Intel China VP/GM to restore Intel’s market share position in Internet Cafés, one of China’s largest defined computer segments.  (Share had plummeted from ~70% to ~30% in just three years.) 

Revenue and Market-Share Growth

• Delivered $80M in incremental revenue and doubled market share to 60% within one year, by rapidly developing a turnaround strategy and leading a team of 10 functional managers and 150 sales staff.
• Drove positioning, pricing, and co-marketing strategies to expand market coverage, while leveraging partner alliances to achieve 4X increase in sales coverage.

Brand and Visibility Building

Improved product preference and regained brand leadership:

• Grew positive press from 50 to 500 articles over six months.

• Sponsored 500 seminars, conferences, and training programs across >20 provinces.

Strategic Alliances

Charged by GM to setup semi-governmental consortium to influence Chinese government’s energy policies.

• Steered startup of the China Electronics Energy Savings Council (CEESC), a consortium of top government, industry, and academia focusing on energy-savings policies for high-tech products.
• Built alliances with iCafé industry associations, government entities, and franchisers to align policies.

Started a new business venture in China to build and sell computer products designed specifically for the unique challenges in developing nations.

• Delivered >500,000 PC sales in 2006, with expected annual doubling/tripling of growth.
• Grew revenue to >$75M for 2006 with business plan to reach $500M by 2010.
• Established HQ in Shanghai and four design centers in China, India, Africa, and South America.
• Directly managed 150+ employees in marketing, engineering, and product design, and drove >100 matrixed sales teams across 15 countries.

In parallel, Executive Sponsor for Intel's World Ahead initiative to bring computer affordability, connectivity, and education to one billion new users in developing nations.

• Built strategic plan for $1B program that reinvigorated Intel’s thought leadership.
• Launched the initiative in 15 countries with partnerships with local and global PC and software vendors, NGOs, mobile and telecommunication companies, and financial institutions.
• Drove expansion of PC training program to 10M teachers and donation of 100,000 PCs to schools.
• With cabinet-level ministers of education and information technology:

− Drove a 5 year, $30M joint venture in China to bring PCs to 800M people in rural villages.

− Won $12M deal for 400,000 PCs in Mexico.

− Launched Computers for All Nigerians with Nigerian President Obasanjo.

Note: Intel subsequently reorganized sales force based on World Ahead's success.

Advisor and key executive to the Senior VP (one of top 15 at Intel) in managing operations for a $35B business / 5000-person sales & marketing team. Drove strategy, planning, and ops for VP-level staff.

• Drove corporate-level strategic projects, including a five-year business plan to reach $50B in revenue and a strategic plan to expand Intel's global operations.

• Drafted, prepared, and approved VP's internal / public communications, including keynote speeches, internal senior executive presentations, written articles, and press interviews.
• Exposed to the inner workings of the CEO office and the entire sales and marketing organization.
• Competitively selected for this position (an executive development program), which was instrumental to promotion to General Manager.

Managed $4B channel marketnig business and worldwide staff of ~100 regional marketing personnel:

• Achieved double-digit channel sales growth while the overall industry stagnated, growing channel's share of Intel's desktop chip revenue from ~25% to 40%.
• Tripled the number of system builders affiliated with Intel, from 40,000 to 120,000.
• Delivered 4X increase in emerging market cities with an Intel "presence" (from 150 to 600 cities).
• Spiked Intel’s market share from high 60s to high 70s in developing countries.
• Drove strategic effort that tripled marketing budget in a period of major corporate budget cuts.

• Led worldwide marketing campaigns and programs to grow server channel business.
• Drove a 10X growth in Intel’s server channel business worldwide from 1997 to 2000.
• Promoted in 1999 to manage the server marketing team.

• Established market research function supporting strategic activities & market modeling.
• Conceived and developed a research web engine that is still used today companywide.

Risk management software development company

Management consulting firm

Provided consulting services to corporate management and law firms.

• #2 The Wall Street Journal, 2007
• #4 (US), #6 (International) Economist Intelligence Unit, 2008
• #4 (US) "Which MBA" 2008
• #7 U.S. News & World Report, 2009
• #8 BusinessWeek, 2006

Liberal arts college rankings:

• #7 (out of 122) U.S. News & World Report, 2008
• #15 (out of 202) The Washington Monthly, 2006