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Accomplished, solutions-focused sales and marketing professional with proven approach to developing new business and leading top-performing teams committed to achieving company objectives. Adept at evaluating industry trends and using findings toward designing and executing innovative strategies to boost company leveraging in a competitive market. Effective communicator and liaison, known for building strategic partnerships and alliances. Motivates and energizes diverse cross-functional teams as a key resource, critical thinker, and out-of-the-box problem solver.


Areas of Expertise Include:
• Cold Calling/ Prospecting NEW Business • New Client Development • Expanding Account Base • Team Leadership • Strategic Business Planning • Process Improvement • Account Management • ROI Performance Modeling • Customer Loyalty • Presentations • Conceptualization • Staff Training & Motivation Relationship Building • Problem Solving • Decision-Making • Competitive Analysis & Positioning

Work experience

Sales Supervisor

Sara Lee
  • Trained, mentored, and led a cross-functional team of 11 route sales representatives encompassing all major grocery accounts, including Target and Walmart.
  • Optimized sales operations by achieving substantial gains in shelf space, thus reducing out-of-stock situations on high volume products and increasing sales in major routes by 10-15%.

Promoted to Category Brand Sales Manager, Retail Manager / Regional Supervisor / Account Manager / Sales Specialist / Sales Represetnative

Campbell Soup Company
  • Managed $45 million in sales.Supervised and trained 10-14 sales representatives at retail and wholesale levels.Initiated and authored a monthly newsletter to include market research and analysis from IRI and Neilsen to direct sales function.
  • Guided sales team that received the General Manager’s Award and President’s Cup for two consecutive years, achieving outstanding sales increases.
  • Responsible for the training and development of the Minnesota retail sales group, which included hiring, setting measurable sales objectives, coaching, and authoring annual performance appraisals.
  • Initiated and developed a new segment of the performance appraisal process to include personal growth initiatives, which incorporated qualitative objectives and increased opportunity for promotion.
  • Developed and launched a Direct Store Delivery program that generated over $7 million in its first year, adding over 150 thousand incremental cases in the first nine months. Accounted for over300 thousand additional cases in its second year.
  • Developed and presented program to include all aspects of DSD and a visual promotional calendar that coordinated all promotional time frames available to direct regional sales.
  • Accountable for a new business venture and market development in newly established Fresh Division.Initiated and established business in ten wholesale accounts and gained distribution at retail and headquarter levels.
  • Increased weekly sales from an initial 10 thousand pounds per week to over 110 thousand pounds per week in the first year.
  • Secured 100% of SuperValu business from less than a 10% competitive share with a comprehensive sales approach.
  • Developed total business to an 80% market share within a two-year period.
  • Awarded National Merit Awards for excellence in sales.
Nov 2002Present

Territory Sales Manager

Aladdin TempRite

Maintain full accountability for leading consultative selling of food service meal delivery and equipment systems through the entire healthcare industry.Apply strategic planning, prioritization, and territory management skills toward consistently achieving critical deadlines while maintaining high quality standards in overseeing customers throughout 8 states.Demonstrate strong communication and leadership skills in effectively coordinating projects/ workflow and defining expectations as well as delivering increased profitability.

  • Boosted organizational profitability by enhancing sales each year since 2002, including sales increases of 91.8% in focus category groups in five-year period.
  • Actively liaised between company personnel and customers to create and implement a highly specialized system for a large six-facility acute care organization resulting in a $2.2 million sale.
  • Earned numerous coveted organizational awards and accolades, including the company’s Leadership Award given to one individual annually in 2005 and 2006, the Sales Achievement Award, and the “Top 5” Sales Award in 2008.
  • Maintained accountability for developing customers including the Mayo Health System, Regional VA Health Systems, Iowa Health System, Allina Health System, Fairview Hospitals, Alegeant Hospital System, Avera McKennen Hospitals, University of Wisconsin Hospitals, University of Iowa Hospitals, University of Minnesota Hospitals, Wisconsin Verterans Home-King, Froedtert Hospital and all other Nursing, Long Term Care and GPO associated accounts.
  • Achieved membership in the “100% Club”.
  • Collaboratively worked with different departments to evaluate customer needs, resulting in creating and launching innovative product offerings and specialized products in response to changing market needs.

Key Account Manager / District Sales Manager

Pepperidge Farm

Cultivated and developed key accounts in Minnesota, including SuperValu, Cub Foods, Rainbow Foods, Lund’s Foods, Byerly’s, Jerry’s, Target (retail) and Walmart (retail).

  • Enhanced operational performance by increased sales of 10-40% for all major accounts by designing and integrating innovative promotional programs.
  • Improved shelf presence at area Target stores with the addition of 2-4 base feet of space taking advantage of slow moving and discontinued items. Built strong relationships with area merchandising managers and department heads.
  • Created and integrated a permanent display program, which increased efficiency and reduced promotional costs by 35%.
  • Successfully obtained a 55% increase in shelf space within the cookie/cracker department at Cub Foods capturing previous competitive space.
  • Maintained full accountability and spearheaded the development and evolution of the Minnesota and North Dakota region by developing new sales routes, splitting, and realigning existing routes and account responsibility.
  • Served as an integral team member responsible for increasing business by 28.8% in assigned territory.
  • Ranked in the top ten district sales managers nationally for two years.


Bachelor of Science in Business

Indiana University- Kelley School of Business
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Catherine Roe

“Dave worked for me as an Account Manager for Pepperidge Farm on the Cub Foods Account. Dave is the ultimate sales professional. He's diligent, hard working, innovative and extremely personable. He broke down barriers to sales growth, including gaining wide distribution of permanent in store displays, expanded sku distribution, and rallied the distributor community to step up service. I highly recommend Dave as an outstanding contributor to any sales organization. Catherine Roe” August 8, 2010

Patti ( Hindt ) Burns

“I enjoyed working for David Bentley at Campbell's. I worked as a Retail Merchandiser for David for 2 years. His motivation and training provided the basis for my future in the CPG industry. He set specific objectives and goals we reviewed on a regular basis which helped me succeed at Campbell's. David was one of my favorite managers and taught me some work habits that I am still using today.” August 14, 2010

Nancy Rhoades

"I have worked with Dave Bentley at Aladdin Temp Rite for five years. Dave exemplifies a true sales professional. He is focused, responsible, results-oriented, hard working, and extremely organized. He earns the respect and trust of his clients, customers and team-members. Dave builds strong relationships with his customers and goes above and beyond to provide exceptional service, even after the sale. Dave will be an asset to any sales organization as he brings knowledge, experience, proven track record, and a true passion for selling.”

Michael Hils

In my capacity with Aladdin Temp-Rite®, I have the unique opportunity to work side by side with some of the finest, dedicated professionals across the country. One individual that consistently stood out amongst this select group was David Bentley, whom I have worked directly with over the past seven years. I have been fortunate to have the opportunity to work with David on numerous projects, all of which resulted in positive results. One such project was the largest contract ever awarded in the history of our organization. The level of commitment and dedication that David displays on a daily basis is outstanding. His management and leadership skills are unsurpassed.He is routinely complimented on his willingness to go the extra mile, and has garnered many professional relationships both internally and externally during his tenure with Aladdin. The expertise that David brings to an organization is nothing shy of exemplary.He is well versed in every aspect and can adapt to any situation. He is a mentor to many of his fellow associates at every level, and is well respected.

As a prior Director of multiple healthcare facilities located in the Cincinnati, Ohio area, and as an Adjunct Faculty member for the University of Kentucky, it is with honor that I recommend David for any position for which he chooses.Without doubt, David will be a tremendous asset to any organization looking to secure a true professional in every sense.

Carl Mulder

I am pleased to write this letter of recommendation on behalf of Dave Bentley who has been employed by Aladdin for 8 years, reported directly to me for 6 years, and indirectly for 2.

During the time Dave and I worked together I found Dave to posses the important skills for a territory manager.  Dave is well organized, energetic, positive, and dependable, communicates well and presents well.  He is able to analyze territory data to target, penetrate and develop new and existing accounts. He always does his best to determine the needs of customers and prospects and then match the correct products to meet those needs while keeping in mind the best interest of the company.

Dave is a resourceful, creative and solution-oriented person who was frequently able to come up with new and innovative approaches to his territory coverage.  Dave will always go the extra mile to assist customers and solve problems whenever possible.  In doing so Dave built many lasting relationships and built goodwill within our industry and marketplace.  He is a team player yet able to get the job done in an independent environment. 

Dave would be a valuable addition to any company and I have no hesitation recommending him highly. 

Chip Johnson

“Even though I did not report directly to David, I appreciated his availability to assist with questions and offer sound advice. This was especially important to me because I was a recent college graduate and needed people to take on a mentoring role. He was a valuable member of the Campbell team from both a sales and managerial aspect. Years after working together we still stay in contact.” November 3, 2010.

worked indirectly for David at Campbell Soup Company

Jack Swanson

“I find the words honest, focused and dedicated, best describe Dave Bentley's work ethic, and having known "Bent" for over 35 years now - I should know.” August 12, 2010