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2009 - Top seller in the Middle East at Hospitality Marketing Concepts

Core Competencies

Business and Product Development | High-Impact presentations | Financial Reporting | Market Analysis| Strategic planning | Client Relations| Forecasting | Team Management |Negotiating Skills | Conflict Resolution | Decision Maker |Flexibility | Results Oriented |Leadership | Customer Service| Adaptability | Integrity | Stress Tolerance 


Proven leadership skills which develop and empower staff to achieve goals, along with a thorough understanding of the market trends are some of the qualities which should help me in making the desired contribution for the benefit of your business.

Objective - To join a reputed organization where I can utilize my 10+ years of experience in managing the major activities of the departments, leading the organization to accomplish new heights and ensure that all goals are met.


2002 - Degree in Electronic communications from C&E American University (Cambridge International Examinations-Lebanon)


Microsoft Office Applications : Excel, Word, Powerpoint

Mac and iOS

CRM- Customer Relationship Management Software

Text Section

Work experience

Oct 2014Present

Branch Manager

SERVCORP Administration Services

Servcorp is the world’s second largest provider of managed workspace solutions and is viewed as the market leader in premium serviced offices and virtual offices. Servcorp is located at Level 4, Al Mamoura Building in Abu Dhabi.

  • Responsible for all administrative, facilities and general personnel matters, including coordination with the Head office, suppliers and clients
  • Assigning tasks and monitoring results of the administrative staff performance; guide, supervise, and evaluate them.
  • Employee relations; resolution of personnel issues; processing of backup paperwork for HR records.
  • Ensure a delivery model of service excellence is achieved
  • Train and motivate the team to promote their administrative services to hit their targets.
  • Conduct performance reviews with the team to measure skills, training, discuss goals, successes and targets.
  • Conduct, evaluate and interpret client surveys
  • Assist with preparation of annual operating budgets and financial reports for the facility.
  • Reviewing the monthly profit and loss statement with the General Manager.
  • Conduct quarterly networking events and coordinate all tenant events
May 2011Sep 2014

Sales Manager

SERVCORP Administration Services
  • Lease serviced offices and grow the virtual offices business at Al Mamoura Building.
  • Handle all daily sales opportunities captured from CRM, website, online brokers and in person tours.
  • Contract and proposal negotiations to secure and lease available offices.
  • Create and update Lease Summaries for each tenant using “Tawtheeq” System
  • Maintain sales conversion rates, client terminations and churn.
  • Attract clients by implementing advertising and marketing plans, obtaining referrals from current tenants, Real Estate Agents, Law Firms, Business Setup specialists and other businesses.
  • Develop, maintain and grow business relationships of potential and current clients
  • Update job knowledge by participating in educational opportunities, reading professional publications; maintaining personal networks, participating in professional organizations, networking events and sponsorship of relevant exhibitions, expos and other even
Aug 2010May 2011

Commercial Executive

Chalhoub Group-Hospitality Partner

Hospitality Partner, a subsidiary of the Chalhoub Group, is luxury brands provider for the GCC, Middle East & African hospitality sector.

  • Conduct market visits in Abu Dhabi and Al Ain in order to keep all hotels informed of hospitality products and competitor developments.
  • Maximize the sales and profitability of the department.
  • Liaise with the supplier to ensure timely delivery of product.
  • Assess monthly the P&L per brand to insure profitability.
  • Follow up closely all clients’ accounts in terms of ordering, budgets, stock and retail pricing.
  • Follow up and manage the Customer service areas, including payment and logistical issues on a weekly basis
  • Develop the Abu Dhabi’s specific sales and marketing strategies and plans dependent on local market place and the competitive environment.
Nov 2007Jul 2010

Senior Program Manager

Hospitality Marketing Concepts

Hospitality Marketing Concepts is provider of premium loyalty programs  to over 1,000 hotels worldwide.

  • Served as a Program Manager for the Loyalty Programs of different Hotels and was responsible for conducting daily sales meetings to improve sales presentation, closing and maximizing revenues, handling challenging situations, customer satisfaction, and repeat business.
  • Served as a recruiter and trainer for telemarketers, conducted several orientations and was responsible for supervising and providing Operations Manager with daily feedback, as well as for setting personal development plans for staff.  
  • Acted as In-charge J Operations Manager to facilitate daily reporting, individual and team development
  • Applied daily motivational meeting topics with staff to assist in reaching and utilizing their full potentia
  • Developed sales tactics and strategies to improve sales (competitions, team bonuses & incentives)
  • Performed daily product sales, marketing, and service activities.
  • Managed the staff through yearly/quarterly key performance and development revie
Jun 2006Oct 2007

Assistant Shop Manager

Bin-Hendi Enterprises -Porsche Design

Porsche Design is a global luxury brand and is hallmarked by engineered products such as timepieces, fashion, sports, electronic, eyewear and luggage.

  • Served as an Assistant Shop Manager through achieving maximum sales & guest satisfaction.
  • Focused on the training needs of the staff and reported to the Brand Manage
  • Coordinated with the sales staff to organize different sales  and maintain proper stock control
  • Secured new products for show room/retail sal
  • Managed the sales team to achieve and exceed the monthly and quarterly targ
Jan 2001Apr 2006

Front Desk Associate-Night Auditor

Phoenicia InterContinental/Palm Beach/Le Cavalier Hotels
  • Handling guest registration and room assignments, accommodating special requests efficient
  • Handling guest check-ins and check-outs, assisting the Front Office Department in achieving maximum sales and guest satisfaction, and adhering to the standard of service required by the hotel in accordance with hotel policies, procedures and object
  • Providing efficient, prompt, courteous, trouble free and proactive service to guests and maximizing room revenue and guest satisfaction .
  • Promoting the Hotel’s loyalty program.
  •  Balancing the hotel’s daily revenue and expenses transactions


Jan 2013Apr 2014

Master of Business Administration (MBA)

Chifley Business School

Bachelor of Business Administration - Major: Hospitality Management

Business and Computer University

Lebanese Baccalaureate in Experimental Science

Lebanese Official Secondary School