Mayela Porras Riguero

  • Miami Beach FL
  • 7869254168
  • porras.mayela@gmail.com

Marketing Specialist , Advertising and Strategic Communication

Summary

I have a level of leadership to account, Capacity Management for Results. I am orderly and inclined to planning, proactive , hardworking , with a good command of teamwork. I am adaptable to  change, and have the ability to make these generate the changes targeted by the company. I feel Motivated by the opportunity for personal and professional growth, and I would assume the business challenges that contribute to this.

Work History

Work History
Jan 2012 - Jan 2015

Nissan Nicaragua Marketing Manager

Grupo Q Nicaragua
  • Design and coordinate marketing campaigns, either promotional or image, in order to ensure compliance with business goals both for sales (new vehicles) and after sales (workshops and spare parts).
  • Build and manage the company's image with the public at large and the media. Including writing press releases, preparing press releases, organizing visits and exhibitions and arranging consultations and conferences.
  • Set in coordination with the Sales Manager of cars, strategic plans, operational and sales goals for the country to which areas and departments involved establishing their work programs which must be aligned with corporate strategic plans.
  • Verify compliance with business plans in order to identify opportunities for improvement and implement corrective actions.
  • Control the execution of the marketing budget for the car business in the country, in order to achieve the goals set by the Country Manager and CEO.
  • Monitor levels of customer satisfaction indicators related to marketing in order to ensure that the actions necessary to comply running.
  • Develop and maintain strategic business relationships with "Key Partners" (suppliers, factories,clients and media), to promote and foster the image and business development in the assigned country.
  • Analyze the positioning and price both Q Group products and competition in order to implement improvements in competitiveness both in business and in new car sales.
  • Provide automobile factories commercial information (units, sales, market share, etc.) in order to meet the requirements of these companies.
Apr 2011 - Jan 2012

Marketing & Advertising Payment Services

Banpro Promerica Group
  • Coordination of marketing: developing campaigns, launching innovative products, coordination with advertising agencies and mass media.
  • Marketing Plan Development, Sales, Promotions and Advertising
  • Introducing Budget Control and Management Reporting.
  • Participation in the development of Corporate Strategy for a good commercial development and a solid financial position.
  • Development of the guidelines for Corporate Image Payment Services (Premia Banpro).

 

Apr 2010 - Apr 2011

Payment Services Sub Manager

Banpro Promerica Group
  • Knowledge Industry Credit Card (Issuer - Acquirer)
  • To promote the activation of credit cards and debit cards developed on different business areas.
  • Coordinate the following areas: Telemarketing, Customer Service, Sales, Brands and Products.
  • Development and implementation of Goods (Cobranding Gas, Phone, Premium Cards).
  • Preparation of Financial Products, structuring emissions cards, preparation of brochures and information material.
  • Collaboration with different teams where we visualize the financial and business environment of the country to suggest new products.
  • Conducting studies Profitability of each product offered by Banpro in the National Financial Market.
  • Management Policies, Procedures and flows of the Company.
  • Managing a staff consisting of 53 people.
Jan 2010 - Apr 2010

Key Account Executive

Banpro Promerica Group
  • Implementation and monitoring of targets.
  • New Alliances Manager and promotions to attract new customers and diversification of sales.
  • Ensure the use of the card for purchases of inputs businesses affiliated with a greater focus on VIP clients.
  • Implementation strategies for laying Payment methods related products as well as the proper management of the portfolio derived therefrom.
  • Coordination with the Corporate Credit and branches to achieve cross-selling of products, services between the two lines of business and portfolio analysis.
  • Administration Account Executives staff nationwide.
Oct 2008 - Dec 2009

Intelligence and Product Development Executive

Banpro Promerica Group
  • New Alliances Manager and  creation of promotions to attract new customers and diversification of sales.
  • Implement new strategies with Business Partners and Loyalty Programs.
  • Tracking studies concerning the product market.
  • Increase Client Portfolio UPSCALE
Oct 2006 - Nov 2007

Account Executive

DDB Worldwide(Nicaragua)
  • Planning, organizing  and execution of promotions and events related to them.
  • Developing Reports of Competition and Market Research.
  • Development and Management of advertising budgets and marketing plans.
  • Supervision and monitoring of advertisements.  
Jul 2006 - Oct 2006

Assistant Marketing and Sales Management

Careli Tours Nicaragua
  • Marketing Plan Development, Sales, Promotions and Advertising.
  • Sale of International Tour packages.
  • Logistics Travel Events (Arrival Cruise).

Education

Education
2002 - 2006

Degree in Marketing and Advertising

American University (UAM)

Skills

Skills

Brand Management

Payment Services

Strategic Marketing

Negotiation

Creativity

Team Leadership

Corporate Communications

Courses

Certifications
Mar 2014 - Mar 2014

Aftersales Marketing

Monterrey Technologic
Feb 2013 - Feb 2013

Marketing

Monterrey Technologic
Jun 2012 - Jun 2012

Brand Management

Nissan Mexicana
Mar 2012 - Mar 2012

Core Tool

Nissan Mexicana
Jul 2009 - Jul 2009

Segmentation by consumer habits

Visa International
Oct 2008 - Oct 2008

High Income Segment and Revitalization Portfolios

Visa International

Awards