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Mayela Porras Riguero

  • Miami Beach , Fl
  • 7869254168

Marketing Specialist , Advertising and Strategic Communication


Dynamic professional, driven marketing leader with experience in successful marketing programs. Strengths are strategic, tactical marketing, campaign planning and management, digital marketing, social media, advertising, events, channel and sales relations, and corporate communication. Experience in multicultural & international markets.

Worked in regional companies ( banking and automotive ), global startup ,advertising agencies.Enjoy working in an exciting multicultural environment and keeping up to speed with the most recent technologies and trends.

Thrives in a fast-paced environment that values team-work, leadership, a creative problem-solver, self-starter, risk-taker, that welcomes communication, and has the opportunity to grow.

Work History

May 2016Present

Head of Client Services , Latinoamerica

  • Helping companies accelerate revenue with latest automation technologies proven to turbo boost effectiveness, attract new/existing clientele and align Sales & Marketing Team.
  • Responsible for the relationship with all Latinoamerica Clients.
  • Providing leadership and management oversight of the Latinoamerica  Client Service (CS) team.
  • Develop and deliver strategic/tactical plans for the department and company initiatives/projects, implementing and working cross functionally.
  • Track and monitor progress of department and company goals attainment; reporting through metrics ultimately achieving and improving the overall Customer Experience.
  • Proactively review and analyze performance measures, identify training and development opportunities for team member(s) while providing constructive feedback.
  • Successfully manage and create a positive and balanced work environment, fostering the company culture.
  • Develop and execute strategies for the Client Service team in relation to the business strategy, maintaining the “big picture” view.
July 2015May 2016

Sales & Marketing, Latinoamerica

  • Prospecting direct clients, advertising agencies and closing strategic market leaders partners.
  • Negotiations and contracts with partners (online video, mobile and internet), business planning, budget setting and strategic planning of the digital area.
  • Help to define the sales strategy for Latam, setting the budget and business goals for Colombia , Mexico and Brazil.
  • Define revenue targets, investments and growth strategies with the Latam headquarter in Miami (USA) .
  • Definition of product portfolio ( DSP , DMP , DCO , DPA, Crossgraph, Ezlike , Flex,CRM ), adaptation and management for different markets: Brazil, Mexico, Argentina and Colombia.
  • Responsible for the Communication Plan for Latinamerica.
Jan 2012Jan 2015

Nissan Nicaragua Marketing Manager

Grupo Q  
  • Design and coordinate marketing campaigns, either promotional or image, in order to ensure compliance with business goals both for sales (new vehicles) and after sales (workshops and spare parts).
  • Build and manage the company's image with the public at large and the media. Including writing press releases, preparing press releases, organizing visits and exhibitions and arranging consultations and conferences.
  • Set in coordination with the Sales Manager of cars, strategic plans, operational and sales goals for the country to which areas and departments involved establishing their work programs which must be aligned with corporate strategic plans.
  • Verify compliance with business plans in order to identify opportunities for improvement and implement corrective actions.
  • Control the execution of the marketing budget for the car business in the country, in order to achieve the goals set by the Country Manager and CEO.
  • Monitor levels of customer satisfaction indicators related to marketing in order to ensure that the actions necessary to comply running.
  • Develop and maintain strategic business relationships with "Key Partners" (suppliers, factories,clients and media), to promote and foster the image and business development in the assigned country.
  • Analyze the positioning and price both Q Group products and competition in order to implement improvements in competitiveness both in business and in new car sales.
  • Provide automobile factories commercial information (units, sales, market share, etc.) in order to meet the requirements of these companies
Mar 2011Jan 2012

Marketing and Advertising Payment Service

Banpro Promerica Group ( Partner from TERRABANK)
  • Coordination of marketing: developing campaigns, launching innovative products, coordination with advertising agencies and mass media.
  • Marketing Plan Development, Sales, Promotions and Advertising.
  • Introducing Budget Control and Management Reporting.
  • Participation in the development of Corporate Strategy for a good commercial development and a solid financial position.
  • Development of the guidelines for Corporate Image Payment Services (Premia Banpro).
Mar 2010Mar 2011

Payment Services Sub Manager

Banpro Promerica Group ( Partner from Terrabank)
  • Knowledge Industry Credit Card (Issuer - Acquirer) To promote the activation of credit cards and debit cards developed on different business areas.
  • Coordinate the following areas: Telemarketing, Customer Service, Sales, Brands and Products.
  • Development and implementation of Goods (Cobranding Gas, Phone, Premium Cards).
  • Preparation of Financial Products, structuring emissions cards, preparation of brochures and information material.
  • Collaboration with different teams where we visualize the financial and business environment of the country to suggest new products.
  • Conducting studies Profitability of each product offered by Banpro in the National Financial Market.
  • Management Policies, Procedures and flows of the Company.
  • Managing a staff consisting of 53 people.
Dec 2009Mar 2010

Key Account Executive

Banpro Promerica Group ( Partner from TERRABANK)
  • Implementation and monitoring of targets.
  • New Alliances Manager and promotions to attract new customers and diversification of sales.
  • Ensure the use of the card for purchases of inputs businesses affiliated with a greater focus on VIP clients.
  • Implementation strategies for laying Payment methods related products as well as the proper management of the portfolio derived therefrom.
  • Coordination with the Corporate Credit and branches to achieve cross-selling of products, services between the two lines of business and portfolio analysis.
  • Administration Account Executives staff nationwide.
Oct 2008Dec 2009

Intelligence and Product Development Executive

Banpro Promerica Group ( Partner from Terrabank)
  • New Alliances Manager and creation of promotions to attract new customers and diversification of sales.
  • Implement new strategies with Business Partners and Loyalty Programs.
  • Tracking studies concerning the product market.
  • Increase Client Portfolio UPSCALE
Oct 2006Nov 2007

Account Manager

DDB Worldwide ( Nicaragua )
  • Planning, organizing and execution of promotions and events related to them.
  • Developing Reports of Competition and Market Research.
  • Development and Management of advertising budgets and marketing plans.
  • Supervision and monitoring of advertisements.



Bachelor Degree in Marketing and Advertising

American University
  • Graduated summa cum laude 
  • Member of the international debate team

Bachelor Accounting & Finance

University of Oregon
  • Chair of the Social Board Initiative 
  • 4.0 GPA 


The Global Award is presented to an elite group of Nissan dealers from around the world. The highly selective nominating and evaluation process results in an International collection of Nissan dealers that are proudly recognized as Nissan's "best-of-thebest" dealerships in sales, customer satisfaction, and owner loyalty worldwide. Source:


Oct 2015Nov 2015

Marketing  Cloud : Programatic and Optimization

Gravity 4

San Francisco , California

Mar 2014Mar 2014

Marketing for Aftersales

Tecnologico de Monterrey , Mexico

Sponsored by : Nissan Latinoamerica ( NLAC)

Feb 2013Feb 2013


Tecnologico de Monterrey , Mexico

Sponsored by :  Nissan Latinoamerica ( NLAC)

Jun 2012Jun 2012

Brand Management

Nissan Mexicana

Mexico City

Jun 2012Jun 2012


Nissan Latinoamerica ( NLAC)

Mexico City

Mar 2012Mar 2014

Core Tool ( CRM )

Nissan Mexicana

Mexico City

Jul 2009Jul 2009

Segmentation and acquisiton based on consumer habits

Visa International

Santo Domingo - Dominican Republic

Oct 2008Oct 2008

Upscale Portfolio

Visa International

Santo Domingo - Dominican Republic