Me

I enjoy the challenges of working with social media and as a community manager for Canon I feel my skills can really be put to use. As a hobbyist photographer, I can relate to the community and connect with them in a natural manner rather than interrupting them.  Having performed the role of photographer and film crew as part of my current role, I also sympathise with the challenges professional users face daily. 

I see this role as an opportunity to further refine my skills while helping Canon connect with online communities and activate them as brand advocates. 

Skills

Skills

Social Media Tools 

Expertise in utilising various tools for analytics, content curation & creation, monitoring. scheduling, listening. engaging and publishing.  A typical day involves Sprout Social for monitoring/engagement/analytics, Buzzsumo for content/listening, Followerwonk for determining best posting times/follower breakdowns and the analytics platforms of the networks in addition to others.

Social Media Advertising

Proficiency with creation and targeting of ad campaigns on Facebook & Twitter. Through correct targeting, a recent Twitter ad campaign returned a conversion rate of 66% of high-quality entrants.  

Community Growth & Engagement

Experienced in growing a client's social media community from scratch and managing an existing community. For example, utilising various tactics to grow a client's Twitter account by just under 50% in Two months. 

Social Media

Experienced and knowledgeable in the use of key social platforms. - Facebook/Twitter/LinkedIn/Pinterest/Reddit/YouTube/Instagram/Google+ and more.

Work History

Work History
Aug 2013 - Present

Senior Account Executive

CIB Comms  - (B2B Comms Agency in the construction industry)
  • Advise PR teams on best practice on social media
  • Maintain overview and strategic foresight on all clients social media accounts.
  • Video from conception, initial storyboarding, filming, post-production, to promotion. 
  • Managing social media advertising buying and management 
  • Social media data analysis and reporting
  • Development and implementation of social media strategies
  • Responsible for scheduling and posting blog content for CIB
  • Content creation and curation
  • Responsible for staying on top of the latest news and ensuring CIB stays up to date with the latest trends in social media
  • Management and growth of clients social media accounts
Jul 2011 - Aug 2013

Assistant Store Manager

Kingfisher Farm Shop
  • Implementing and managing a recent health and safety audit and ensuring safe working procedures and practises are adhered to
  • Delivering advice regarding health and safety procedures and legislation and introducing updated training to new staff members
  • Researching and booking staff training sessions and updating contractors files
  • Managing staff, coordinating stock replenishments and handling cash and transactions from customers and suppliers
  • Ensuring that an excellent level of customer service is delivered at all times
Nov 2010 - Jun 2011

Customer Service Advisor (Nights)

University of Southampton
  • Performed checks regarding noise complaints and assisted security during fire alarms
  • Delivered confidential support to at-risk students and liaised with the emergency services
  • Managed and performed regular check-up sessions on all students
  • Ran support events and utilised mixed media to support and promote the service

Education

Education
2007 - 2010

Ba, Philosophy & Politics

University of Southampton