Regina Musetta

Regina Musetta

Summary

Experienced trade show, VIP events and meeting planner professional with over fifteen years of experience covering domestic and international venues. A creative and visionary thinker while still focusing on the details of event implementation.  Areas of expertise include:

  • Trade show management
  • International and domestic events
  • Site inspections
  • Negotiation skills
  • Effective blue print reading

Work History

Work History
Feb 2010 - Present

Events Manager

ForeScout Technologies

Manage trade show logistics, prepare pre-show and post-show materials, update and maintain event information, track event costs, support special projects.

Manage incentive gifts and give-a-ways for trade shows and customers

Track budgets for events

Oct 2009 - Feb 2010

Sales Associate

Bed Bath & Beyond

Part Time sales associate/cashier.  Assist customers with purchases and use register.

Jun 2008 - Feb 2010

Registration Assistant

Santa Clara Convention Center

Part time registration assistant for various events.

Feb 1999 - May 2008

Sr. Events Manager

http://www.synopsys.com

Hired to manage various trade shows, user groups, VIP events and employee events.

Managed domestic and international trade shows, technical user groups and special

customer events within budget

Conducted domestic and international site inspections of convention centers and

off-site locations for VIP customer events

Planned international events with a focus on site selection to accommodate the

requirements of upper management to impress their customers

Managed exhibit house and 3rd-party trade show vendors & suppliers. Managed

design and re-design of booth properties from 10 ft x 10 ft to 80 ft x 140 ft size

Supervised installation and dismantling of exhibit properties at show site by reading

and understanding the Blue Print

Exceptional organizational skills with close attention to detail and the ability to work

quickly in a fast-paced environment.

Defined elements of an event including logistics, registration, staffing grids, schedules,

technical support and budget

Worked with installers, electricians, union labor and other show personnel at show

site to insure a timely and correct installation of booths

Strong negotiation skills and relationships with various vendors such as trucking

companies, show management, GES etc to keep costs under control

Created floor plans using ÒSmart DrawÓ CAD-type drawing system to create a visual

and space utilization layout for management

Planned and conducted pre-conference meetings with booth staff and suppliers to

insure a good flow of work at show site

Exhibited at major shows such as DAC, DATE, Electronica, COMDEX, ITC

Managed up to 3 shows at one time and over 10 shows a year

Managed booth staffing requirements for each event

 Extremely self-motivated and able to complete projects with minimal direction.

Ability to maintain composure in high pressure situations

Maintained supply of various event materials (giveaways, booth attire, etc.)

Worked with the IT team to insure space and electrical requirements were met for at

show needs. (i.e. 208v 3 phase or 120v single phase etc)

Managed logistics for yearly company meeting

Negotiated new venue location for user group

Managed logistics, catering and entertainment for multi- day user group, domestic

and international

Instrumental in obtaining over 900 leads at a trade show, one of which led to a

purchase order for $1,000,000.00.

Continuously negotiated with vendors to save (on average) $5.00 per head for

luncheons which resulted in a savings of $5,000 per event. This savings provided funds

for entertainment while staying within the budget and producing a superior event.

Mar 1993 - Feb 1999

Events Manager/Marketing Specialists

http://www.cadence.com

Cadence/Quickturn Design Systems Events Manager/Marketing Specialist

Hired to assist the Marketing Manager with trade shows and marketing activities. I was involved in

the process of taking the company going public by creating many of the graphics depicted in the

legal documents.

Managed logistics for domestic and international trade shows and special events

Organized special customer product events

Maintained inventory of exhibit properties

Managed incentive gifts and give-a-ways for trade shows and customers

Tracked budgets for events

Assisted Director of Corporate Marketing with press releases, advertising, product

brochures, IPO information/ graphics for Red Herring

Education

Education

Certificate of Completion

Successfully completed the Certificate Program in Marketing Communications emphasizing Professional Skills Development in Strategic Planning, Advertising Campaigns Product Publicity, Trade Show Coordination, and Collateral Development.

AA

Associate of Arts

Sep 2009 - Nov 2009

Certificate of Completion

Santa Clara Adult Education

Completed "Introduction to Medical Billing" and received "Certificate of Completion"

Skills

Skills

SMART DRAW (CAD type program)

Program used to draw to scale room layouts, floor layouts and events layouts.

PC and MAC

Typing 75 wpm

Microsoft Office