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Strategic Marketing

Program Development

Project Management

Marketing and Business Development Professional experienced in Fortune 500 manufacturing, academic, and service settings.Record of influencing others through coaching, training, and leadership development. Known for creatively and decisively synthesizing and interpreting complex subject matter.

  • Product / Service Marketing
  • Commercialization
  • Consultative Sales
  • Training and Development
  • Innovation and Creativity
  • Market / Product Analysis
  • Communication Development
  • Strategic Initiatives
  • Career Consulting

Work experience


Education and Training Program Manager

Davenport University

Managed new program development and customization of learning programs for corporate clients while marketing open enrollment certification courses.

  • Developed strategic proposal and negotiated contract for a $125,000 online global leadership certificate program delivered to a large consumer products company across five continents.

Program Director, Institute for Professional Excellence

Davenport University

Directed newly established operation including business process integration, sales and marketing, and technology strategies for corporate training and consulting services division.  Served as Human Resources and Management faculty. Strategic accounts included Amway, Meijer, Spectrum Health, Zondervan, Northern Jet, Farmers/Foremost Insurance, and Cascade Engineering.

  • Exceeded first year revenue goals by 15% and delivered operating profit for university investments.
  • Successfully led a four person business development team in sales and support of new and existing clients.
  • Identified and collaborated with full-time and adjunct faculty, training & development, information technology, and external consultants to provide cost effective and innovative learning solutions to clients.
  • Created and maintained high quality standards for program design and delivery including the assessment of facilitators, instructors and other delivery resources.
  • Evaluated and determined potential for articulated course credit of delivered programs by collaborating with Admissions, Registrar and Academics
  • Developed advertising, promotion and sales materials in collaboration with marketing and delivered appropriate, consistent strategies and messaging to promote the Institute.
  • Maintained all licenses and documentation for professional association affiliations and partnerships including SHRM, PMI, SBAM, Automation Alley, and Center for Creative Leadership.
  • Provided education and training services that increased employee engagement, developed top talent, improved job performance. Delivered programs that met strategic business needs of clients.


Davenport University

Facilitated business, management, and marketing courses with both traditional-aged and adult students.

  • Achieved evaluation ratings of 5.5 out of 6 while managing semester course load of four classes including an accelerated evening schedule and two new course preparations.

Manager, Marketing and Professional Services

Right Management

Recruited by Managing Director to enhance marketing brand and product / service awareness by establishing business development and customer service strategies for the West Michigan market. 

  • Secured and managed a new account representing $200,000 in sales
  • Managed service delivery and profit margins for career transition programs. 
  • Provided group and individual consulting sessions for executive, professional, and technical clients.
  • Networked with local human resources and business executives to develop job leads for clients and uncover future career consulting opportunities. 
  • Consistently achieved ratings of “very satisfied” while delivering reemployment workshops.  Utilized adult learning methods to achieve successful outcomes for audiences of up to 25 people.
  • Conducted monthly videotaped interviewing sessions and coached clients to improve presentation and communication styles.
  • Designed, developed and implemented enrichment programs on Active Listening, Negotiation, Interviewing, Strategic Selling and Presentation Skills offered as part of a weekly training series. 
  • Maintained program quality standards and consistency by establishing training, presentation and facilitation methods that utilize multimedia technology tools and software.

Marketing Project Leader

Steelcase Inc.

Managed E-commerce programs and consulted with dealers on new business development strategies.

  • Consulted with and successfully sold E-business software to 10 dealers, facilitating the creation of 60 websites, and forming electronic relationships with 200 customer representatives.
  • Researched and synthesized outsourcing strategies targeted to save over $2 million.  Negotiated pricing agreements and legal contracts with technology providers.
  • Reduced user complaints by 50% by directing a six-person development team responsible for simplifying and streamlining a furniture catalog building software product. 
  • Negotiated pricing agreements and legal contracts with technology providers.

Corporate Marketing Manager

Steelcase Inc.

Synthesized workplace issues while managing programs and consulting with dealers and customers.

  • Led a 10-person team to produce communication, presentation and training rollout for a strategic sales seminar program with a $1 million budget that was delivered in 50 locations internationally.
  • Facilitated executive strategy and data gathering that led to over $10 million in sales. 



Bob Stoll

Frank Novakowski

Chuck Fridsma

Dave Lathrop

Letters of Recommendation

Assessment Reports

Programs & Presentations


Career Consulting
Communication Development
Training and Development
Consultative Sales
Product/Service Marketing