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Summary

I'm a highly motivated and creative individual with key interests and experience in brand strategy, social media strategy,luxury brand management & content writing. 

I'm passionate about developing the Cs for brands- Communication, Campaigns, Content - Creatives & Copy. I possess an eye for design and detail, something I personally enjoy exercising while developing aesthetic Instagram feeds for brands.

With certifications in Fashion & Luxury Brand Management from world #1 SDA Bocconi & in Social Media and SEO from DigitalVidya (affiliated with Google), I'm eager for rewarding learning & growth opportunities in the fields of brand & marketing management and luxury brand management.

Education

20132016

BBA in Marketing Management (MM), CGPA: 3.6

Symbiosis Centre for Management Studies (SCMS), Pune

Major - Marketing

Minors - Entrepreneurship, Human Resources

20052013

Middle School & High School, CBSE Board: 92.7%

Delhi Public School, RK Puram, New Delhi

Work History

Oct 2016May 2017

Senior Executive - Brand Strategy

RepIndia

Devising brand strategy, key communication, nation-wide campaigns, content etc. for DLF Emporio, The Children's Place, JSW Group, JSW Steel, PizzaExpress and more. 

May 2016Oct 2016

Executive - Social Media

RepIndia

Devising communication routes, nation-wide campaigns, content categories, creative representation & copywriting for GAP, DLF Emporio, JSW Group, JSW Steel, PizzaExpress, The Park Hotels, etc. Extensive work in pitches. 

Feb 2016May 2016

Website Designer & Content Writer

Komal Rizvi

Created and designed the website for Pakistan's #1 female pop-star from scratch, bought the domain also wrote all the content for the same.

Apr 2015June 2015

Marketing & Sales Intern

Genesis Luxury

Marketing Communications, Catalogue Building, Social Media Creatives, Event Management, Media List Compilation, Selection Requests, Press Releases & Credit Reports.

Hosted an event at the Michael Kors store at DLF Emporio.

Mar 2015Mar 2015

Backstage Team

Amazon India Fashion Week

Backstage Operations - Model Dressing and Management, Inventory Checks.

Feb 2015Mar 2015

Marketing Communications Intern

Peepal Foundation, Pune

Conceptualization and Execution of Marketing Campaign, Print and Media Advertisement Design, Organizing Promotional Events

Oct 2014Nov 2014

Marketing & Research Intern

Templatolio Technologies

Creative and Functional Visualization of the user interface, Website Design, Image Selection and Library Building and Marketing Material Design

May 2014Jun 2014

Marketing Intern

HVS India - Marketing Communications

Aid to Marketing Team (Creative & Conceptual Input, Proofreading, Image Sourcing)
Website Improvement Analysis

Apr 2014May 2014

Summer Intern

DEEP Foundation, Vasant Kunj, New Delhi

Website Content Management, Improvement Analysis, Planning New Website Layout and Content
Teaching Children Functional Literacy Skills 

Skills

Brand Strategy

3 years of concentrated study on Marketing & Strategy, helped brands with their positioning, key communication and more.

Social Media Strategy

Powerhouse for social media campaigns, content categories, contests, daily posts, everything.

Content Writing

Pro content writer. Loves writing about fashion & luxury. Have also written for top F&B and hotel brands, and one of India's leading corporates.

Creative Direction & Instagram 

Eye for detail, loves to oversee and guide the union of art, aesthetics & advertising. An ardent love for newer formats such as GIFS.

Marketing Research

Published marketing research papers

Public Relations

Press releases, selection requests, credit reports, celebrity & blogger coverage, maintaining & updating media lists etc.

Certifications

Jan 2017April 2017

Management of Fashion and Luxury Companies

SDA Bocconi
Jan 2016Mar 2016

Certified Social Media Marketing Master Course

Digital Vidya
Jan 2016Mar 2016

Certified Search Engine Optimization Master Course

Digital Vidya