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Senior executive with 20 years of experience in General Management, Startup Management, Strategic Planning and Digital Sales & Marketing. Recognized as one of the italian experts in digital media, digital marketing and e-commerce, mixing together an objective-driven attitude with a long term vision nurtured by continuous research and curiosity.

GENERAL MANAGEMENT
- 100+ people company in Digital media sector
- driving the revenue strategy within a business plan
- driving revenue in line with objectives, programmatic product portfolio and roadmap.
- focused on a pluri-annual growth roadmap
- Self-driven ability to initiate projects, take them through to a successful conclusion within existing time and budgetary constraints.
- proven business acumen, strategic thinking and agility in delivering, international/local cultural-fit
- proven track record in revenue management, market strategy
- Excellent negotiation, deal-making, interpersonal and presentation skills.

STARTUP MANAGEMENT
- Building an organization from startup to market recognition by leveraging a vast network of contacts within the Italian as well as European online marketing industry.
- Team building: recruiting talented people to build a successful team while leading and motivating them toward the company's vision.
- Business development: cultivating valuable relationships at C-level and beyond to identify new business opportunities and to establish a strong client portfolio within the marketplace.

STRATEGIC PLANNING
- Experience of working with premium brands & e-commerce players for upper & lower funnel brand marketing activation (Branding/Direct Marketing)
- heavy exposure to revenue and brand development and a confident understanding of online advertising targeting and the changing media technology landscape.
- offerings and technologies to ensure the brand value proposition is successfully evangelised in your market.

Work History

Jul 2015now

Country Manager

Onedirect Italy

I am responsible for establishing company's goals and strategies in Italy and presiding over the entire workforce (+10 employes). Oversees budgets and ensures resources are properly allocated. Ensures departments meet individual goals. Responsible for overall accountability to shareholders.

SUMMARY
I am responsible for helping the company to achieve business goals and increase operating performance. I prepared budgets and solved internal issues as they arise.

PRIMARY RESPONSABILITIES
- Oversee revenue generation.
- Preside over operations.
- Identify ways to maximize revenue.
- Analyze financial reports.
- Recruit, retain and motivate staff.
- Identify and lead new business opportunities.
- Sets goal, monitor work, and evaluate results to ensure that organizational objectives and operating requirements are met and are in line with the needs and mission of the organization.

Apr 2013Jul 2015

Co-Founder, VP Sales & Marketing

Wineverse

Wineverse is an e-commerce startup of italian wines. Our mission is to be the trusted and leading resource for wine lovers and buyers, whether shopping for themselves or sending a gift. We strive to offer the best selection of Italian wines, best prices, convenient and efficient world wide delivery and informations that helps prospects and customers enjoy italian wine with confidence.

Summary

I'm responsible for definition and overseeing marketing & sales initiatives. I works to develop areas such as  digital assets development, marketing communications, including advertising and promotions, pricing, market research, and customer service.

Primary Responsabilities

  • Facilitate growth, sales, and marketing strategies.
  • Increase revenue generation.
  • Perform risk mitigation.
  • Prepare overall marketing & sales strategy.
  • Develop programs with quantifiable objectives to measure results.
  • Implement and manage digital marketing budget.
  • Leverage data and analytics to drive insights.
  • Modify or redirect business intelligence strategy.
  • Oversee and direct the efforts of the marketing team.
  • Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, pricing, promotions, communications and budgets, strategic planning, revenue retention and growth.
  • Oversee the development of digital assets
  • Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and repurchase rates.
Feb 2013Nov 2014

Co-Founder and CEO

Digitaltails

DigitalTails is an Italian e-commerce incubator. Our mission is incubate e-commerce startup in those areas where Italy is still considered the world's leading: Food, Fashion and Design.

Summary

I was responsible for helping the company to achieve business goals and increase operating performance. I prepared budgets and business plan, and solved internal issues as they arise.

Primary responsabilities

  • Attend board meetings.
  • Oversee revenue generation.
  • Preside over operations.
  • Identify ways to maximize revenue.
  • Work with financial controller to prepare budgets.
  • Analyze financial reports.
  • Recruit, retain and motivate staff.
  • Identify and lead new business opportunities..
  • Sets goal, monitor work, and evaluate results to ensure that organizational objectives and operating requirements are met and are in line with the needs and mission of the organization.

Main Goals

2014: 500k fundraising and focalisation on food sector

Jan 1996Jan 2013

Founder & CEO 

Kora digital Agency

Kora is an Italian full service digital marketing agency that provides breadth of capability, ranging from high-level strategy to heavyweight technology implementation and award-winning media. Kora employs over 100 professionals located primarily in Italy.
Kora's market leadership is based on our ability to bring together a series of disciplines. By linking marketing and communications across all digital touch points, our approach helps strengthen the position, efficiency and market share of our clients.

Summary

I was responsible for establishing company's goals and strategies and presiding over the entire workforce. Oversees budgets and ensures resources are properly allocated. Ensures departments meet individual goals. Responsible for overall accountability to shareholders.

Primary Responsabilities

  • Oversee all other executives and staff within the organization.
  • Meet with board of directors to determine if company is in accordance with goals and policies.
  • Oversee budgets.
  • Encourage business investment.
  • Promote economic development within communities.
  • Direct the organization's financial goals, objectives, and budgets.
  • Implement the organization's guidelines on a day-to-day basis.
  • Preside over quality control.
  • Hire, train, and terminate employees.
  • Develop and implement strategies and set the overall direction of the company 
  • Oversee the investment of funds and manage associated risks, supervise cash management activities, execute capital-raising strategies to support a expansion, and deal with mergers and acquisitions
  • Provide visionary and strategic leadership for the organization.
  • Collaborate with middle management to develop the policies and direction of the organization.
  • Develop and maintain relationships with other associations, industry that are in the best interest of the company.
  • Direct staff, including organizational structure, professional development, motivation, performance evaluation, discipline, compensation, personnel policies, and procedures

Main projects & customers
Vodafone, H3G, Telecom Italia, Jumpy (Fininvest Group), UBI Banca, We@Bank, Findomestic Banca, RCS, BNL, Fornarina, Camomilla, Mediaset, La7, Dahlia TV, Honda Automotive, Subaru, Roche, Boiron, Electrolux, Indesit.

Main goals

  • 2004: Merge with Exante, an italian leading e-business company (eGrapes)
  • 2008: Opening France Branch
  • 2009: Opening Spain branch
  • 2011: Opening Spain branch
  • 2012: Company sold
Dec 2011Jan 2013

Co-Founder & Chairman Kora Sweden

Kora Digital Agency

I was responsible for startup activities and strategies and overall accountability to shareholders

Mar 2009Jan 2013

Co-Founder & Chairman Kora France

Kora Digital Agency

I was responsible for startup activities and strategies and overall accountability to shareholders

Feb 2008Jan 2013

Co-Founder & Chairman Kora Spain

KORA digital Agency

I was responsible for startup activities and strategies and overall accountability to shareholders

Mar 2007Mar 2010

Board Member

IAB Italy

IAB is the most important association in the field of digital advertising in the world and that brings together the most important players of online advertising

Apr 2005Dec 2008

Board Member

Ambiente Digitale

Founding Board Member of Ambiente Digitale, an Association of the Italian Ministry of innovation, created on the initiative of the Fondazione Ugo Bordoni to study the opportunities and the best conditions for development and evolution of languages ​​, products and services that characterize the interactivity of digital terrestrial television .

Mar 1998Apr 2001

Strategic Consultant

Jumpy SpA - Fininvest Group

As a strategic consultant, I worked closely with the general management in the launch and development of the web portal Jumpy in Italy and Spain (+500 Employes) owned by Fininvest Group and reaching top 3 italian website in 2001

Education

Sep 1991Dec 1996

Business and Economics

LIUC - Università Carlo Cattaneo

LAnguages

English, full professional proficiency, 
Spanish, limited working proficiency

PERSONAL INTERESTS

I love sports in general, running, travel, my wife and family :-)

date of birth

February, 11th 1973