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SUMMARY

Bilingual strategic marketing and communications expert with more than ten years of experience in brand management experience, managing corporate and product publicity campaigns and building third-party relationships within the consumer brands, interactive entertainment, and general technology industries, delivering the best KPIs and ROI forecasts for clients.

Work History

Feb 2011Present

Marketing & Communications

Giant Media
  • Ideate, propose and facilitate the execution of multi-platform marketing strategies for content produced and acquired by clients (Hollywood studios and CPG) in order to generate added value.
  • Lead execution of established video strategy and video content activation, ensuring success against established KPI’s, with the goals of driving traffic and engagement.
  • Measure and report results on video performance, insights and analytics. Deliver data driven, detailed recommendations for program optimization.
  • Manage new and existing social media channels for clients to co-exist more fluidly with existing communities and products.
  • Create comprehensive content calendars and asset plans that seamlessly integrate with broader marketing and community strategies.
  • Collaborate with brands, external agencies and internal marketing teams on ideation, new technologies and new marketing programs.
  • Employ earned media approach; leveraging relationships with journalists, bloggers and online influencers, using their voice as a way to reach mass audiences.
  • Provide activation recaps along with sales impacts, measurable ROI, long-term impact, and considerations for future activations.
  • Deliver volume and profit results that contribute to achievement of the overall objectives (sales, online traffic, SEO/SEM, WOM and social conversions).
Feb 2010Feb 2011

Marketing and Publicity Director

Fabric Interactive
  • In charge of account management, client relations, business and partnership/sponsorships development, analytics and reporting.
  • Worked closely with CEO in budget development and forecasting while monitoring key metrics and develop strategies to optimize performance.
  • Developed and executed integrated digital media strategies, tactics, and plans to help support key launches and sales/promotions for clients.  Accomplished solid milestones solely based on WOM and organic marketing efforts, which helped boost brands' retail sales by 40% in a year and increase social media conversions by 100%.
  • Managed client's social media presence, boosting fan base and improving social engagement and brand reputation, through utilization of the latest in emerging technology.
  • Drove innovation by conducting competitive analysis, researching emerging social media trends and best practices.
  • Effectively ran initiatives to drive site traffic, conversions and revenue, including: creating owned media content, affiliate marketing programs, experiential and multicultural marketing synergies, search marketing optimization, earned and paid media initiatives.
  • Created monthly email marketing content (newsletter, eblasts and print and blogs) for clients and agency.  WOM evangelizer, email marketer and SEO/SEM leader.
  • Led Digital publicity and promotions, and Influencer outreach efforts.   Developing and execution of integrated digital commerce strategies, tactics, and plans
  • Developed a new marketing department, recruiting and mentoring new team members who eventually would run the department efficiently.
Oct 2009Feb 2010

Digital Marketing & PR Director

Karma Media Labs
  • Worked closely with CEO and VP of Marketing to identify and develop new business leads, establish, monitor, and review marketing plans and PR strategy to ensure that marketing goals were aligned with key business objectives.
  • Generated online visibility for clients via outreach efforts to key trades, niche blogs, and major news portals.  Constantly researching and finding creative channels, properties, communities and technology to effectively drive brand awareness.
  • Worked with web team, e-commerce concept team, technology and sales teams to ensure development and execution of key tools.
  • Established and managed brand relationships with PR team internally and externally.  Worked with cross functional teams to gather necessary information to ensure effective marketing programs.
  • Managed inside and outside vendors in the design and direction of photography, video creative, imagery, printed and other materials.
  • Oversaw promotions, sponsorships, events, and partnerships with companies with organic synergies.
  • Delivered social media solutions and experiences for clients through page management, optimization and application development for major social networks.
  • Account management leader with an analytical perspective of the Hispanic influence and importance in the online market.  Educating the agency/clients regarding market trends with the multicultural consumer, unrealized potential, and the risk to the business if the Multicultural segment is not properly represented.
Aug 2006Oct 2009

Senior Online Marketing & PR Manager

M80 Services
  • Managed day-to-day execution of online marketing strategies, including online publicity and promotions, WOM marketing and online partnerships, and occasional online media advertisements to ensure campaigns over-exceed client's expectations and ensuring repeat business.  
  • Aided the business development team and account directors in identifying new business leads, leading brainstorming sessions, putting together RFPs, presenting to prospective clients, and eventually closing new business opportunities and retaining existing clients.  
  • Worked closely with internal and external teams to create and develop brand and communication strategies, as well as standards and practices company-wide that meet the behavior, emotion and recognition objectives of the company.  
  • Drafted a wide range of written materials (press releases, blog entries and articles, communication plans and social media content).  Led the team in the creation, revision and/or translation of documents from English to Spanish.
  • Served as the "bridge" between the agency and client, offering them multicultural programming guidance, collaborating with them in the development of multicultural brand strategies and ensuring that the content and messaging created was fully integrated toward and aligned to the recommended strategic marketing plan.
  • Carried out media placement activities with local and national media outlets, key reporters, bloggers and online influencers.  Developed and manage strategic relationships with appropriate online communities, blogs, forums and other third-party sites for featured placement, content syndication and other traffic generating initiatives.
  • Supported integrated marketing campaigns targeted toward key customer segments to drive leads and revenue, and conducted analysis to evaluate marketing initiatives and measure success.  These initiatives included: owned, earned and paid media efforts.