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SUMMARY

Bilingual marketing and communications strategist with over ten years of experience helping companies grow their brand recognition, revenue and profit via B2B and B2C marketing, all accomplished through insightful market research and analysis, original content development, strategic partnership development, new technology adaptation, community outreach, experiential marketing, event sponsorship and fundraising, public relations and social media strategy.  

Work History

Feb 2011Present

Marketing and Communications Producer

GIANT MEDIA 

► Leading creative and qualified marketing teams as small as 5 and as large as 15, driving the attainment of forecast revenue goals as high as $3M. Empowering teammates to be more competitive and challenge driven while leveraging the latest traditional and non-traditional methodologies.

Leadership in developing, closing and managing deals across emerging technology and entertainment, as well cultivating media relationships, strategic brand partnerships and nonprofit collaboration, spearheading corporate fundraising for charities when appropriate.

► Connecting brands and consumers in meaningful ways via integrated marketing campaigns, consumer engagement marketing, SEM, display + rich media, broadcast and grassroots marketing, experiential marketing, influencer relations programs and social media strategy.

► Leading video strategy ideation and production via short-form story telling, as well as video content activation for consumer brands and entertainment clients, ensuring success delivering the best key performance indicators and return on investment forecasts for clients.

► Managing new and existing social media channels for clients to co-exist more fluidly with existing communities and products, creating comprehensive content calendars and asset plans that seamlessly integrate with broader marketing and community strategies.

► Delivering volume and profit results that contribute to achievement of the overall objectives (sales, online traffic, SEO/SEM, WOM and social conversions).  Resulting in an increase in web traffic, social media acquisition/conversion and social engagement.

Feb 2010Feb 2011

Marketing and Publicity Director

FABRIC INTERACTIVE

► Worked closely with CEO in business development, agency service offerings, budget development and forecasting while monitoring key metrics and developing strategies to optimizing performance.

► Developed and executed integrated digital media strategies, tactics, and plans to help support key launches and sales/promotions for clients.  Accomplishing solid milestones solely based on WOM and organic marketing efforts, which helped boost brands' retail sales by 40% in a year and increase social media conversions by 80%.

► Managed client's social media presence, boosting fan base and improving social engagement and brand reputation, through utilization of the latest in emerging technology.

► Effectively ran initiatives to drive site traffic, conversions and revenue, including: creating owned media content, affiliate marketing programs, experiential and multicultural marketing synergies, search marketing optimization, earned and paid media initiatives.

► Developed agency marketing services that included: account management, PR, social media, event and email marketing.  Created monthly email marketing content (newsletter, eblasts and print and blogs) for clients and agency.  

► Led Digital publicity and promotions, and Influencer outreach efforts.   Developing and execution of integrated digital commerce strategies, tactics, and plans.

Oct 2009Feb 2010

Digital Marketing and PR Director

KARMA MEDIA LABS

► Worked closely with CEO and VP of Marketing to identify and develop new business leads, establish, monitor, and review marketing plans and PR strategy to ensure that marketing goals were aligned with key business objectives.

► Generated online visibility for clients via outreach efforts to key trades, niche blogs, and major news portals.  Constantly researching and finding creative channels, properties, communities and technology to effectively drive brand awareness.

► Established and managed brand relationships with PR team internally and externally.  Worked with cross functional teams to gather necessary information to ensure effective marketing programs.

► Managed inside and outside vendors in the design and direction of photography, video creative, imagery, printed and other materials.

► Delivered social media solutions and experiences for clients through page management, optimization and application development for major social networks.

► Multicultural marketing leader with an analytical perspective of the Hispanic influence and importance in the marketplace.  Educating the agency/clients teams regarding market trends, multicultural consumer behavior and importance of cross-cultural market share focus.

Aug 2006Oct 2009

Senior Online Marketing and PR Strategist

M80 SERVICES

► Managed day-to-day execution of online marketing strategies, including online publicity and promotions, WOM marketing and online partnerships, and occasional online media advertisements to ensure campaigns over-exceed client's expectations and ensuring repeat business.  

► Aided the business development team and account directors in identifying new business leads, leading brainstorming sessions, putting together RFPs, presenting to prospective clients, and eventually closing new business opportunities and retaining existing clients.  

► Drafted a wide range of written materials (press releases, blog entries and articles, communication plans and social media content).  Led the team in the creation, revision and/or translation of documents from English to Spanish.

► Served as the "bridge" between the agency and client, offering them multicultural programming guidance, collaborating with them in the development of multicultural brand strategies and ensuring that the content and messaging created was fully integrated toward and aligned to the recommended strategic marketing plan.

► Carried out media placement activities with local and national media outlets, key reporters, bloggers and online influencers.  Developed and manage strategic relationships with appropriate online communities, blogs, forums and other third-party sites for featured placement, content syndication and other traffic generating initiatives.

► Supported integrated marketing campaigns targeted toward key customer segments to drive leads and revenue, and conducted analysis to evaluate marketing initiatives and measure success.  These initiatives included: owned, earned and paid media efforts.