Marketing & Communications
- Ideate, propose and facilitate the execution of multi-platform marketing strategies for content produced and acquired by clients (Hollywood studios and CPG) in order to generate added value.
- Lead execution of established video strategy and video content activation, ensuring success against established KPI’s, with the goals of driving traffic and engagement.
- Measure and report results on video performance, insights and analytics. Deliver data driven, detailed recommendations for program optimization.
- Manage new and existing social media channels for clients to co-exist more fluidly with existing communities and products.
- Create comprehensive content calendars and asset plans that seamlessly integrate with broader marketing and community strategies.
- Collaborate with brands, external agencies and internal marketing teams on ideation, new technologies and new marketing programs.
- Employ earned media approach; leveraging relationships with journalists, bloggers and online influencers, using their voice as a way to reach mass audiences.
- Provide activation recaps along with sales impacts, measurable ROI, long-term impact, and considerations for future activations.
- Deliver volume and profit results that contribute to achievement of the overall objectives (sales, online traffic, SEO/SEM, WOM and social conversions).