Marketing and Communications Producer
► Leading creative and qualified marketing teams as small as 5 and as large as 15, driving the attainment of forecast revenue goals as high as $3M. Empowering teammates to be more competitive and challenge driven while leveraging the latest traditional and non-traditional methodologies.
► Leadership in developing, closing and managing deals across emerging technology and entertainment, as well cultivating media relationships, strategic brand partnerships and nonprofit collaboration, spearheading corporate fundraising for charities when appropriate.
► Connecting brands and consumers in meaningful ways via integrated marketing campaigns, consumer engagement marketing, SEM, display + rich media, broadcast and grassroots marketing, experiential marketing, influencer relations programs and social media strategy.
► Leading video strategy ideation and production via short-form story telling, as well as video content activation for consumer brands and entertainment clients, ensuring success delivering the best key performance indicators and return on investment forecasts for clients.
► Managing new and existing social media channels for clients to co-exist more fluidly with existing communities and products, creating comprehensive content calendars and asset plans that seamlessly integrate with broader marketing and community strategies.
► Delivering volume and profit results that contribute to achievement of the overall objectives (sales, online traffic, SEO/SEM, WOM and social conversions). Resulting in an increase in web traffic, social media acquisition/conversion and social engagement.